# Semrush AI Visibility Toolkit vs SE Ranking: which do AI models recommend for AI visibility, October 2026

GTM AI Recommendation Index, October 2026 Edition, AI visibility and answer engine tracking tools. One of fourteen models named Semrush AI Visibility Toolkit first on the direct prompt; one named SE Ranking. Page: https://gtm-ai-index.com/marketing/ai-visibility-tracking/semrush-ai-visibility-toolkit-vs-se-ranking/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Semrush AI Visibility Toolkit | 5% | #5 of 9 | 18% | 38 | 13 of 14 |
| SE Ranking | 4% | #7 of 9 | 15% | 13 | 10 of 14 |

## The direct prompt, model by model

- Perplexity Sonar: semrush ai visibility toolkit first (first choices: Profound, Semrush AI Visibility Toolkit) (alternatives: Quattr)
- Mistral Small: se ranking first (first choices: Profound, SE Ranking) (alternatives: Peec AI, Qwairy)
- GPT-5.4 mini: neither first, one named (first choices: Profound) (alternatives: Bluefish, BrightEdge AI Catalyst, Conductor, HubSpot AEO Grader, Semrush AI Visibility Toolkit, Similarweb AI Search Intelligence)
- Gemini 3.5 Flash: neither first, one named (first choices: Orchly AI) (alternatives: Ahrefs Brand Radar, GrackerAI, Peec AI, Profound, Semrush AI Visibility Toolkit)
- Grok 4.1 Fast: neither first, one named (first choices: Peec AI) (alternatives: AthenaHQ, HubSpot AEO Grader, Profound, Semrush AI Visibility Toolkit)
- DeepSeek V4 Flash: neither first, one named (first choices: HubSpot AEO Grader) (alternatives: Cognizo, Omnibound, Semrush AI Visibility Toolkit)
- Llama 4 Maverick: neither first, one named (first choices: Peec AI) (alternatives: HubSpot AEO Grader, Qwairy, SE Ranking)
- Qwen 3.7 Flash: neither first, one named (first choices: DeepSmith) (alternatives: Peec AI, Semrush AI Visibility Toolkit)
- GLM 4.7 FlashX: neither first, one named (first choices: Otterly) (alternatives: Rankscale, Semrush AI Visibility Toolkit)
- Muse Glimmer 30B: neither first, one named (first choices: Peec AI, Profound) (alternatives: Qwairy, SE Ranking)
- Claude Haiku 4.5: neither named (first choices: Peec AI, Profound) (alternatives: HubSpot AEO Grader, Otterly)
- Kimi K2: neither named (first choices: Peec AI) (alternatives: Otterly, Searchable)
- MiniMax M2.5: neither named (first choices: CrowdReply) (alternatives: Cognizo)
- GPT-6 Luna: neither named (first choices: Peec AI) (alternatives: Otterly, Profound)

## What the models said about Semrush AI Visibility Toolkit

- "Mid-market companies often struggle with "pay-per-keyword" pricing from massive enterprise suites (like Semrush/Ahrefs) which can get astronomically expensive" (Qwen 3.7 Flash, scale prompt, soft negative)
- "Semrush describes its score as a benchmark based on topic coverage and mention consistency... it isn't the same thing as buyer exposure, clicks, or sales." (GPT-6 Luna, negative prompt, soft negative)
- "A 7 Jan 2026 check of "AI visibility checkers" tested SEMrush, AmIVisibleOnAI, and Neil Patel's Ubersuggest ... The results were described as shocking" (Muse Glimmer 30B, negative prompt, soft negative)
- "Tools using official APIs (e.g., Conductor, Semrush): More reliable, real-time data" (Grok 4.1 Fast, negative prompt, first choice)
- "I'd recommend Semrush AI Visibility Toolkit if you want the best balance" (Perplexity Sonar, paraphrase prompt, first choice)
- "For a mid-sized B2B company, I'd recommend Semrush's AI Visibility Toolkit." (Grok 4.1 Fast, paraphrase prompt, first choice)

## What the models said about SE Ranking

- "The original in-suite "AI Results Tracker" requires a complex prompt-cap credit model" (Gemini 3.5 Flash, negative prompt, soft negative)
- "typically overkill if you only need AI monitoring" (Kimi K2, budget prompt, soft negative)
- "### 1. SE Ranking (Best Overall Value)... widely considered the best "budget-friendly" all-in-one SEO suite" (Qwen 3.7 Flash, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.