# Semrush AI Visibility Toolkit vs Scrunch: which do AI models recommend for AI visibility, October 2026

GTM AI Recommendation Index, October 2026 Edition, AI visibility and answer engine tracking tools. One of fourteen models named Semrush AI Visibility Toolkit first on the direct prompt; zero named Scrunch. Page: https://gtm-ai-index.com/marketing/ai-visibility-tracking/semrush-ai-visibility-toolkit-vs-scrunch/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Semrush AI Visibility Toolkit | 5% | #5 of 9 | 18% | 38 | 13 of 14 |
| Scrunch | 2% | #8 of 9 | 18% | 11 | 8 of 14 |

## The direct prompt, model by model

- Perplexity Sonar: semrush ai visibility toolkit first (first choices: Profound, Semrush AI Visibility Toolkit) (alternatives: Quattr)
- GPT-5.4 mini: neither first, one named (first choices: Profound) (alternatives: Bluefish, BrightEdge AI Catalyst, Conductor, HubSpot AEO Grader, Semrush AI Visibility Toolkit, Similarweb AI Search Intelligence)
- Gemini 3.5 Flash: neither first, one named (first choices: Orchly AI) (alternatives: Ahrefs Brand Radar, GrackerAI, Peec AI, Profound, Semrush AI Visibility Toolkit)
- Grok 4.1 Fast: neither first, one named (first choices: Peec AI) (alternatives: AthenaHQ, HubSpot AEO Grader, Profound, Semrush AI Visibility Toolkit)
- DeepSeek V4 Flash: neither first, one named (first choices: HubSpot AEO Grader) (alternatives: Cognizo, Omnibound, Semrush AI Visibility Toolkit)
- Qwen 3.7 Flash: neither first, one named (first choices: DeepSmith) (alternatives: Peec AI, Semrush AI Visibility Toolkit)
- GLM 4.7 FlashX: neither first, one named (first choices: Otterly) (alternatives: Rankscale, Semrush AI Visibility Toolkit)
- Claude Haiku 4.5: neither named (first choices: Peec AI, Profound) (alternatives: HubSpot AEO Grader, Otterly)
- Mistral Small: neither named (first choices: Profound, SE Ranking) (alternatives: Peec AI, Qwairy)
- Llama 4 Maverick: neither named (first choices: Peec AI) (alternatives: HubSpot AEO Grader, Qwairy, SE Ranking)
- Kimi K2: neither named (first choices: Peec AI) (alternatives: Otterly, Searchable)
- MiniMax M2.5: neither named (first choices: CrowdReply) (alternatives: Cognizo)
- GPT-6 Luna: neither named (first choices: Peec AI) (alternatives: Otterly, Profound)
- Muse Glimmer 30B: neither named (first choices: Peec AI, Profound) (alternatives: Qwairy, SE Ranking)

## What the models said about Semrush AI Visibility Toolkit

- "Mid-market companies often struggle with "pay-per-keyword" pricing from massive enterprise suites (like Semrush/Ahrefs) which can get astronomically expensive" (Qwen 3.7 Flash, scale prompt, soft negative)
- "Semrush describes its score as a benchmark based on topic coverage and mention consistency... it isn't the same thing as buyer exposure, clicks, or sales." (GPT-6 Luna, negative prompt, soft negative)
- "A 7 Jan 2026 check of "AI visibility checkers" tested SEMrush, AmIVisibleOnAI, and Neil Patel's Ubersuggest ... The results were described as shocking" (Muse Glimmer 30B, negative prompt, soft negative)
- "Tools using official APIs (e.g., Conductor, Semrush): More reliable, real-time data" (Grok 4.1 Fast, negative prompt, first choice)
- "I'd recommend Semrush AI Visibility Toolkit if you want the best balance" (Perplexity Sonar, paraphrase prompt, first choice)
- "For a mid-sized B2B company, I'd recommend Semrush's AI Visibility Toolkit." (Grok 4.1 Fast, paraphrase prompt, first choice)

## What the models said about Scrunch

- "General Red Flags Across Many Tools (e.g., Otterly.ai, Peec AI, Scrunch, Geneo, Rankscale):" (Grok 4.1 Fast, negative prompt, soft negative)
- "Better at filtering irrelevant prompts than tools like Scrunch AI" (MiniMax M2.5, paraphrase prompt, soft negative)
- "I'd generally recommend Scrunch if your goal is to track brand visibility in AI answers and turn that into action" (GPT-5.4 mini, paraphrase prompt, first choice)
- "Scrunch AI is a specialized AI visibility platform launched in 2024 that focuses on tracking how your brand appears across AI answer engines" (Muse Glimmer 30B, comparative prompt, alternative)
- "Multi-LLM monitoring + auditing, optimization recommendations ... Best for: Agencies/enterprises needing end-to-end AEO" (Grok 4.1 Fast, comparative prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.