# Scrunch vs Semrush AI Visibility Toolkit: which do AI models recommend for AI visibility, September 2026

GTM AI Recommendation Index, September 2026 Edition, AI visibility and answer engine tracking tools. One of twelve models named Scrunch first on the direct prompt; one named Semrush AI Visibility Toolkit. Page: https://gtm-ai-index.com/marketing/ai-visibility-tracking/scrunch-vs-semrush-ai-visibility-toolkit/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Scrunch | 8% | #5 of 11 | 5% | 21 | 9 of 12 |
| Semrush AI Visibility Toolkit | 2% | #8 of 11 | 10% | 30 | 12 of 12 |

## The direct prompt, model by model

- Kimi K2: scrunch first (first choices: Scrunch) (alternatives: AIVO Platform, Goodie, Peec AI, Semrush AI Visibility Toolkit)
- GLM 4.7 FlashX: semrush ai visibility toolkit first (first choices: Semrush AI Visibility Toolkit) (alternatives: Ahrefs Brand Radar, Otterly, Profound)
- Mistral Small: neither first, one named (first choices: Peec AI) (alternatives: AthenaHQ, Otterly, Profound, Semrush AI Visibility Toolkit)
- Claude Haiku 4.5: neither named (first choices: Wellows) (alternatives: Ahrefs Brand Radar, GrackerAI, Otterly)
- GPT-5.4 mini: neither named (first choices: Athena) (alternatives: Semrush Enterprise / Enterprise AIO)
- Gemini 3.5 Flash: neither named (first choices: HubSpot AEO Grader) (alternatives: LLM Pulse, Mentionova, Otterly, Profound)
- Perplexity Sonar: neither named (first choices: Wellows) (alternatives: Goodie, Otterly, Peec AI, Profound)
- Grok 4.1 Fast: neither named (first choices: Peec AI) (alternatives: Otterly)
- DeepSeek V4 Flash: neither named (first choices: Peec AI) (alternatives: Mentionova, Otterly, Wellows)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Omnibound) (alternatives: Peec AI, SE Ranking)
- MiniMax M2.5: neither named (first choices: Wellows) (alternatives: Mentionova, Profound)

## What the models said about Scrunch

- "Avoid enterprise tools like Profound ($499+/month) or Scrunch AI ($250/month)" (Qwen 3.7 Flash, budget prompt, hard negative)
- "Profound or Scrunch AI. Both provide deep developer APIs, agent analytics" (Gemini 3.5 Flash, scale prompt, first choice)
- "it is recommended to look at tools such as Profound, Scrunch, and AthenaHQ" (Llama 4 Maverick, scale prompt, first choice)
- "I recommend Scrunch as the primary choice for pure-play AI visibility" (Qwen 3.7 Flash, paraphrase prompt, first choice)

## What the models said about Semrush AI Visibility Toolkit

- "Semrush is the safer bet only if you are already deeply invested in the Semrush ecosystem" (Qwen 3.7 Flash, direct prompt, soft negative)
- "they should be treated with caution as your primary AI visibility solution." (Qwen 3.7 Flash, negative prompt, soft negative)
- "but it's likely more than a tight-budget team needs" (GPT-5.4 mini, budget prompt, soft negative)
- "For most mid-market B2B companies, Semrush AI Toolkit offers the best balance of features, pricing, and integration capabilities." (GLM 4.7 FlashX, direct prompt, first choice)
- "The best tools to use are Mentionova, Profound, AthenaHQ, and Semrush." (Llama 4 Maverick, negative prompt, first choice)
- "Enterprise SEO team: Semrush or Ahrefs." (GPT-5.4 mini, comparative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.