# Profound vs Semrush AI Visibility Toolkit: which do AI models recommend for AI visibility, September 2026

GTM AI Recommendation Index, September 2026 Edition, AI visibility and answer engine tracking tools. Zero of twelve models named Profound first on the direct prompt; one named Semrush AI Visibility Toolkit. Page: https://gtm-ai-index.com/marketing/ai-visibility-tracking/profound-vs-semrush-ai-visibility-toolkit/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Profound | 10% | #2 of 11 | 22% | 37 | 12 of 12 |
| Semrush AI Visibility Toolkit | 2% | #8 of 11 | 10% | 30 | 12 of 12 |

## The direct prompt, model by model

- GLM 4.7 FlashX: semrush ai visibility toolkit first (first choices: Semrush AI Visibility Toolkit) (alternatives: Ahrefs Brand Radar, Otterly, Profound)
- Gemini 3.5 Flash: neither first, one named (first choices: HubSpot AEO Grader) (alternatives: LLM Pulse, Mentionova, Otterly, Profound)
- Perplexity Sonar: neither first, one named (first choices: Wellows) (alternatives: Goodie, Otterly, Peec AI, Profound)
- Mistral Small: neither first, one named (first choices: Peec AI) (alternatives: AthenaHQ, Otterly, Profound, Semrush AI Visibility Toolkit)
- Kimi K2: neither first, one named (first choices: Scrunch) (alternatives: AIVO Platform, Goodie, Peec AI, Semrush AI Visibility Toolkit)
- MiniMax M2.5: neither first, one named (first choices: Wellows) (alternatives: Mentionova, Profound)
- Claude Haiku 4.5: neither named (first choices: Wellows) (alternatives: Ahrefs Brand Radar, GrackerAI, Otterly)
- GPT-5.4 mini: neither named (first choices: Athena) (alternatives: Semrush Enterprise / Enterprise AIO)
- Grok 4.1 Fast: neither named (first choices: Peec AI) (alternatives: Otterly)
- DeepSeek V4 Flash: neither named (first choices: Peec AI) (alternatives: Mentionova, Otterly, Wellows)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Omnibound) (alternatives: Peec AI, SE Ranking)

## What the models said about Profound

- "Price issue: $499/month for Lite plan is 48% more expensive than the category average... G2 reviews cite instability, slowness, and overwhelming dashboards" (Kimi K2, negative prompt, hard negative)
- "Profound: Major red flags—allegations of using browser extension clickstream data ... experts call it ethically questionable" (Grok 4.1 Fast, negative prompt, hard negative)
- "Avoid enterprise tools like Profound ($499+/month)" (Qwen 3.7 Flash, budget prompt, hard negative)
- "Shortlist 3-5: Profound (enterprise security), AirOps (tracking-to-content loop), Semrush/Ahrefs (if you use SEO tools)." (Grok 4.1 Fast, scale prompt, first choice)
- "Enterprise-grade with data depth and competitive intelligence | Large enterprises needing comprehensive tracking" (GLM 4.7 FlashX, comparative prompt, first choice)
- ""We're an enterprise—we need every possible engine covered." → Profound or Peec AI" (Qwen 3.7 Flash, comparative prompt, first choice)

## What the models said about Semrush AI Visibility Toolkit

- "Semrush is the safer bet only if you are already deeply invested in the Semrush ecosystem" (Qwen 3.7 Flash, direct prompt, soft negative)
- "they should be treated with caution as your primary AI visibility solution." (Qwen 3.7 Flash, negative prompt, soft negative)
- "but it's likely more than a tight-budget team needs" (GPT-5.4 mini, budget prompt, soft negative)
- "For most mid-market B2B companies, Semrush AI Toolkit offers the best balance of features, pricing, and integration capabilities." (GLM 4.7 FlashX, direct prompt, first choice)
- "The best tools to use are Mentionova, Profound, AthenaHQ, and Semrush." (Llama 4 Maverick, negative prompt, first choice)
- "Enterprise SEO team: Semrush or Ahrefs." (GPT-5.4 mini, comparative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.