# Profound vs Scrunch: which do AI models recommend for AI visibility, September 2026

GTM AI Recommendation Index, September 2026 Edition, AI visibility and answer engine tracking tools. Zero of twelve models named Profound first on the direct prompt; one named Scrunch. Page: https://gtm-ai-index.com/marketing/ai-visibility-tracking/profound-vs-scrunch/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Profound | 10% | #2 of 11 | 22% | 37 | 12 of 12 |
| Scrunch | 8% | #5 of 11 | 5% | 21 | 9 of 12 |

## The direct prompt, model by model

- Kimi K2: scrunch first (first choices: Scrunch) (alternatives: AIVO Platform, Goodie, Peec AI, Semrush AI Visibility Toolkit)
- Gemini 3.5 Flash: neither first, one named (first choices: HubSpot AEO Grader) (alternatives: LLM Pulse, Mentionova, Otterly, Profound)
- Perplexity Sonar: neither first, one named (first choices: Wellows) (alternatives: Goodie, Otterly, Peec AI, Profound)
- Mistral Small: neither first, one named (first choices: Peec AI) (alternatives: AthenaHQ, Otterly, Profound, Semrush AI Visibility Toolkit)
- GLM 4.7 FlashX: neither first, one named (first choices: Semrush AI Visibility Toolkit) (alternatives: Ahrefs Brand Radar, Otterly, Profound)
- MiniMax M2.5: neither first, one named (first choices: Wellows) (alternatives: Mentionova, Profound)
- Claude Haiku 4.5: neither named (first choices: Wellows) (alternatives: Ahrefs Brand Radar, GrackerAI, Otterly)
- GPT-5.4 mini: neither named (first choices: Athena) (alternatives: Semrush Enterprise / Enterprise AIO)
- Grok 4.1 Fast: neither named (first choices: Peec AI) (alternatives: Otterly)
- DeepSeek V4 Flash: neither named (first choices: Peec AI) (alternatives: Mentionova, Otterly, Wellows)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Omnibound) (alternatives: Peec AI, SE Ranking)

## What the models said about Profound

- "Price issue: $499/month for Lite plan is 48% more expensive than the category average... G2 reviews cite instability, slowness, and overwhelming dashboards" (Kimi K2, negative prompt, hard negative)
- "Profound: Major red flags—allegations of using browser extension clickstream data ... experts call it ethically questionable" (Grok 4.1 Fast, negative prompt, hard negative)
- "Avoid enterprise tools like Profound ($499+/month)" (Qwen 3.7 Flash, budget prompt, hard negative)
- "Shortlist 3-5: Profound (enterprise security), AirOps (tracking-to-content loop), Semrush/Ahrefs (if you use SEO tools)." (Grok 4.1 Fast, scale prompt, first choice)
- "Enterprise-grade with data depth and competitive intelligence | Large enterprises needing comprehensive tracking" (GLM 4.7 FlashX, comparative prompt, first choice)
- ""We're an enterprise—we need every possible engine covered." → Profound or Peec AI" (Qwen 3.7 Flash, comparative prompt, first choice)

## What the models said about Scrunch

- "Avoid enterprise tools like Profound ($499+/month) or Scrunch AI ($250/month)" (Qwen 3.7 Flash, budget prompt, hard negative)
- "Profound or Scrunch AI. Both provide deep developer APIs, agent analytics" (Gemini 3.5 Flash, scale prompt, first choice)
- "it is recommended to look at tools such as Profound, Scrunch, and AthenaHQ" (Llama 4 Maverick, scale prompt, first choice)
- "I recommend Scrunch as the primary choice for pure-play AI visibility" (Qwen 3.7 Flash, paraphrase prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.