# Otterly vs Semrush AI Visibility Toolkit: which do AI models recommend for AI visibility, September 2026

GTM AI Recommendation Index, September 2026 Edition, AI visibility and answer engine tracking tools. Zero of twelve models named Otterly first on the direct prompt; one named Semrush AI Visibility Toolkit. Page: https://gtm-ai-index.com/marketing/ai-visibility-tracking/otterly-vs-semrush-ai-visibility-toolkit/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Otterly | 20% | #1 of 11 | 9% | 43 | 12 of 12 |
| Semrush AI Visibility Toolkit | 2% | #8 of 11 | 10% | 30 | 12 of 12 |

## The direct prompt, model by model

- GLM 4.7 FlashX: semrush ai visibility toolkit first (first choices: Semrush AI Visibility Toolkit) (alternatives: Ahrefs Brand Radar, Otterly, Profound)
- Claude Haiku 4.5: neither first, one named (first choices: Wellows) (alternatives: Ahrefs Brand Radar, GrackerAI, Otterly)
- Gemini 3.5 Flash: neither first, one named (first choices: HubSpot AEO Grader) (alternatives: LLM Pulse, Mentionova, Otterly, Profound)
- Perplexity Sonar: neither first, one named (first choices: Wellows) (alternatives: Goodie, Otterly, Peec AI, Profound)
- Grok 4.1 Fast: neither first, one named (first choices: Peec AI) (alternatives: Otterly)
- Mistral Small: neither first, one named (first choices: Peec AI) (alternatives: AthenaHQ, Otterly, Profound, Semrush AI Visibility Toolkit)
- DeepSeek V4 Flash: neither first, one named (first choices: Peec AI) (alternatives: Mentionova, Otterly, Wellows)
- Kimi K2: neither first, one named (first choices: Scrunch) (alternatives: AIVO Platform, Goodie, Peec AI, Semrush AI Visibility Toolkit)
- GPT-5.4 mini: neither named (first choices: Athena) (alternatives: Semrush Enterprise / Enterprise AIO)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Omnibound) (alternatives: Peec AI, SE Ranking)
- MiniMax M2.5: neither named (first choices: Wellows) (alternatives: Mentionova, Profound)

## What the models said about Otterly

- "Peec AI, Otterly AI, AthenaHQ: Frequent complaints on plan limits ... synthetic data flaws" (Grok 4.1 Fast, negative prompt, hard negative)
- "Too limited for serious use: Lite plan includes only 15 prompts across 3 engines" (Kimi K2, negative prompt, hard negative)
- "Tools like Otterly AI or pure monitoring versions of Peec AI provide excellent data but lack built-in workflows" (Qwen 3.7 Flash, negative prompt, soft negative)
- "the best starting point is usually Otterly.AI... Best overall low-budget pick: Otterly.AI" (Perplexity Sonar, budget prompt, first choice)
- "Otterly.AI stands out as the best starting option for AI visibility and answer engine tracking." (Grok 4.1 Fast, budget prompt, first choice)
- "Best Overall Budget Option: Otterly.ai offers AI search monitoring starting at $29/month" (Claude Haiku 4.5, budget prompt, first choice)

## What the models said about Semrush AI Visibility Toolkit

- "Semrush is the safer bet only if you are already deeply invested in the Semrush ecosystem" (Qwen 3.7 Flash, direct prompt, soft negative)
- "they should be treated with caution as your primary AI visibility solution." (Qwen 3.7 Flash, negative prompt, soft negative)
- "but it's likely more than a tight-budget team needs" (GPT-5.4 mini, budget prompt, soft negative)
- "For most mid-market B2B companies, Semrush AI Toolkit offers the best balance of features, pricing, and integration capabilities." (GLM 4.7 FlashX, direct prompt, first choice)
- "The best tools to use are Mentionova, Profound, AthenaHQ, and Semrush." (Llama 4 Maverick, negative prompt, first choice)
- "Enterprise SEO team: Semrush or Ahrefs." (GPT-5.4 mini, comparative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.