# Otterly vs Scrunch: which do AI models recommend for AI visibility, September 2026

GTM AI Recommendation Index, September 2026 Edition, AI visibility and answer engine tracking tools. Zero of twelve models named Otterly first on the direct prompt; one named Scrunch. Page: https://gtm-ai-index.com/marketing/ai-visibility-tracking/otterly-vs-scrunch/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Otterly | 20% | #1 of 11 | 9% | 43 | 12 of 12 |
| Scrunch | 8% | #5 of 11 | 5% | 21 | 9 of 12 |

## The direct prompt, model by model

- Kimi K2: scrunch first (first choices: Scrunch) (alternatives: AIVO Platform, Goodie, Peec AI, Semrush AI Visibility Toolkit)
- Claude Haiku 4.5: neither first, one named (first choices: Wellows) (alternatives: Ahrefs Brand Radar, GrackerAI, Otterly)
- Gemini 3.5 Flash: neither first, one named (first choices: HubSpot AEO Grader) (alternatives: LLM Pulse, Mentionova, Otterly, Profound)
- Perplexity Sonar: neither first, one named (first choices: Wellows) (alternatives: Goodie, Otterly, Peec AI, Profound)
- Grok 4.1 Fast: neither first, one named (first choices: Peec AI) (alternatives: Otterly)
- Mistral Small: neither first, one named (first choices: Peec AI) (alternatives: AthenaHQ, Otterly, Profound, Semrush AI Visibility Toolkit)
- DeepSeek V4 Flash: neither first, one named (first choices: Peec AI) (alternatives: Mentionova, Otterly, Wellows)
- GLM 4.7 FlashX: neither first, one named (first choices: Semrush AI Visibility Toolkit) (alternatives: Ahrefs Brand Radar, Otterly, Profound)
- GPT-5.4 mini: neither named (first choices: Athena) (alternatives: Semrush Enterprise / Enterprise AIO)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Omnibound) (alternatives: Peec AI, SE Ranking)
- MiniMax M2.5: neither named (first choices: Wellows) (alternatives: Mentionova, Profound)

## What the models said about Otterly

- "Peec AI, Otterly AI, AthenaHQ: Frequent complaints on plan limits ... synthetic data flaws" (Grok 4.1 Fast, negative prompt, hard negative)
- "Too limited for serious use: Lite plan includes only 15 prompts across 3 engines" (Kimi K2, negative prompt, hard negative)
- "Tools like Otterly AI or pure monitoring versions of Peec AI provide excellent data but lack built-in workflows" (Qwen 3.7 Flash, negative prompt, soft negative)
- "the best starting point is usually Otterly.AI... Best overall low-budget pick: Otterly.AI" (Perplexity Sonar, budget prompt, first choice)
- "Otterly.AI stands out as the best starting option for AI visibility and answer engine tracking." (Grok 4.1 Fast, budget prompt, first choice)
- "Best Overall Budget Option: Otterly.ai offers AI search monitoring starting at $29/month" (Claude Haiku 4.5, budget prompt, first choice)

## What the models said about Scrunch

- "Avoid enterprise tools like Profound ($499+/month) or Scrunch AI ($250/month)" (Qwen 3.7 Flash, budget prompt, hard negative)
- "Profound or Scrunch AI. Both provide deep developer APIs, agent analytics" (Gemini 3.5 Flash, scale prompt, first choice)
- "it is recommended to look at tools such as Profound, Scrunch, and AthenaHQ" (Llama 4 Maverick, scale prompt, first choice)
- "I recommend Scrunch as the primary choice for pure-play AI visibility" (Qwen 3.7 Flash, paraphrase prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.