# HubSpot AEO Grader vs Semrush AI Visibility Toolkit: which do AI models recommend for AI visibility, September 2026

GTM AI Recommendation Index, September 2026 Edition, AI visibility and answer engine tracking tools. One of twelve models named HubSpot AEO Grader first on the direct prompt; one named Semrush AI Visibility Toolkit. Page: https://gtm-ai-index.com/marketing/ai-visibility-tracking/hubspot-aeo-grader-vs-semrush-ai-visibility-toolkit/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| HubSpot AEO Grader | 4% | #7 of 11 | 11% | 18 | 9 of 12 |
| Semrush AI Visibility Toolkit | 2% | #8 of 11 | 10% | 30 | 12 of 12 |

## The direct prompt, model by model

- Gemini 3.5 Flash: hubspot aeo grader first (first choices: HubSpot AEO Grader) (alternatives: LLM Pulse, Mentionova, Otterly, Profound)
- GLM 4.7 FlashX: semrush ai visibility toolkit first (first choices: Semrush AI Visibility Toolkit) (alternatives: Ahrefs Brand Radar, Otterly, Profound)
- Mistral Small: neither first, one named (first choices: Peec AI) (alternatives: AthenaHQ, Otterly, Profound, Semrush AI Visibility Toolkit)
- Kimi K2: neither first, one named (first choices: Scrunch) (alternatives: AIVO Platform, Goodie, Peec AI, Semrush AI Visibility Toolkit)
- Claude Haiku 4.5: neither named (first choices: Wellows) (alternatives: Ahrefs Brand Radar, GrackerAI, Otterly)
- GPT-5.4 mini: neither named (first choices: Athena) (alternatives: Semrush Enterprise / Enterprise AIO)
- Perplexity Sonar: neither named (first choices: Wellows) (alternatives: Goodie, Otterly, Peec AI, Profound)
- Grok 4.1 Fast: neither named (first choices: Peec AI) (alternatives: Otterly)
- DeepSeek V4 Flash: neither named (first choices: Peec AI) (alternatives: Mentionova, Otterly, Wellows)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Omnibound) (alternatives: Peec AI, SE Ranking)
- MiniMax M2.5: neither named (first choices: Wellows) (alternatives: Mentionova, Profound)

## What the models said about HubSpot AEO Grader

- "it currently holds very few independent reviews (approx. 2 verified reviews on major platforms like G2 as of mid-2026)" (Qwen 3.7 Flash, negative prompt, soft negative)
- "though its coverage is narrower than some alternatives" (GPT-5.4 mini, direct prompt, soft negative)
- "If you already use HubSpot: Go with HubSpot AEO. At $50/mo, it allows your current marketing team to act on AI visibility gaps immediately" (Gemini 3.5 Flash, direct prompt, first choice)
- "Choose HubSpot AEO if budget is the main constraint" (GPT-5.4 mini, budget prompt, first choice)
- "Free Alternatives Before You Pay - HubSpot AEO Grader — one-time snapshot of how AI describes your brand" (Kimi K2, negative prompt, alternative)

## What the models said about Semrush AI Visibility Toolkit

- "Semrush is the safer bet only if you are already deeply invested in the Semrush ecosystem" (Qwen 3.7 Flash, direct prompt, soft negative)
- "they should be treated with caution as your primary AI visibility solution." (Qwen 3.7 Flash, negative prompt, soft negative)
- "but it's likely more than a tight-budget team needs" (GPT-5.4 mini, budget prompt, soft negative)
- "For most mid-market B2B companies, Semrush AI Toolkit offers the best balance of features, pricing, and integration capabilities." (GLM 4.7 FlashX, direct prompt, first choice)
- "The best tools to use are Mentionova, Profound, AthenaHQ, and Semrush." (Llama 4 Maverick, negative prompt, first choice)
- "Enterprise SEO team: Semrush or Ahrefs." (GPT-5.4 mini, comparative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.