# Jasper vs Clay: which do AI models recommend for AI marketing agents, October 2026

GTM AI Recommendation Index, October 2026 Edition, AI marketing agents. One of fourteen models named Jasper first on the direct prompt; one named Clay. Page: https://gtm-ai-index.com/marketing/ai-marketing-agents/jasper-vs-clay/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Jasper | 4% | #2 of 6 | 12% | 26 | 13 of 14 |
| Clay | 2% | #5 of 6 | 0% | 10 | 9 of 14 |

## The direct prompt, model by model

- Qwen 3.7 Flash: jasper first (first choices: Jasper, MinionAI) (alternatives: AdLibrium, Clay, HubSpot AI, Intercom, Salesforce Einstein)
- Gemini 3.5 Flash: clay first (first choices: Clay) (alternatives: Copy.ai, HubSpot Breeze, Mutiny, Profound)
- Grok 4.1 Fast: neither first, one named (first choices: HubSpot Breeze) (alternatives: 6sense, ActiveCampaign AI, Clay, Demandbase)
- Mistral Small: neither first, one named (first choices: HubSpot with Breeze AI) (alternatives: Clay, Factors.ai)
- Llama 4 Maverick: neither first, one named (first choices: HubSpot Breeze) (alternatives: Clay, Customer.io, Factors.ai)
- GLM 4.7 FlashX: neither first, one named (first choices: HubSpot Breeze) (alternatives: ActiveCampaign, Albert.ai, Clay, Factors.ai)
- MiniMax M2.5: neither first, one named (first choices: HubSpot with Breeze AI) (alternatives: Clay, Factors.ai)
- GPT-6 Luna: neither first, one named (first choices: HubSpot Breeze) (alternatives: 6sense, Jasper)
- Claude Haiku 4.5: neither named (first choices: Enrich Labs) (alternatives: GEOforge, HubSpot Breeze, Tofu, Warmly)
- GPT-5.4 mini: neither named (first choices: HubSpot) (alternatives: Conversion, Salesforce)
- Perplexity Sonar: neither named (first choices: HubSpot Breeze) (alternatives: Factors.ai, Superscale AI)
- DeepSeek V4 Flash: neither named (first choices: HubSpot Breeze) (alternatives: 6sense, Demandbase, Superscale AI, Warmly)
- Kimi K2: neither named (first choices: HubSpot Breeze) (alternatives: 6sense, Drift, Qualified)
- Muse Glimmer 30B: neither named (first choices: HubSpot Agent Hub, HubSpot Breeze) (alternatives: ActiveCampaign, Claygent, Copy.ai, Demandbase)

## What the models said about Jasper

- "Jasper at $59–69/month if you're strictly budget-conscious (Rytr offers similar for less)" (DeepSeek V4 Flash, budget prompt, hard negative)
- "One founder spent $30,000 in a month on an "AI marketing team" (Jasper, HubSpot, Canva, ChatGPT Enterprise)" (Kimi K2, negative prompt, soft negative)
- "Stick to established tools like HubSpot AI, Jasper, or Google Analytics AI—less "agentic" hype, more proven." (Grok 4.1 Fast, negative prompt, first choice)
- "I'd recommend Jasper AI as the top AI agent for creating marketing content and campaigns." (Grok 4.1 Fast, paraphrase prompt, first choice)
- "### 1. Jasper AI (Best for Brand Consistency & Content)" (GLM 4.7 FlashX, comparative prompt, first choice)

## What the models said about Clay

- "Clay (featuring its autonomous AI agent, Claygent) is the industry leader for mid-market B2B." (Gemini 3.5 Flash, direct prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.