# ZenABM vs Factors.ai: which do AI models recommend for ABM, September 2026

GTM AI Recommendation Index, September 2026 Edition, Account-based marketing platforms. Zero of twelve models named ZenABM first on the direct prompt; zero named Factors.ai. Page: https://gtm-ai-index.com/marketing/account-based-marketing-platforms/zenabm-vs-factors-ai/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| ZenABM | 5% | #4 of 11 | 0% | 11 | 7 of 12 |
| Factors.ai | 2% | #8 of 11 | 0% | 11 | 6 of 12 |

## The direct prompt, model by model

- Mistral Small: neither first, one named (first choices: AdRoll ABM) (alternatives: Factors.ai, HockeyStack, HubSpot Native ABM, Terminus)
- Claude Haiku 4.5: neither named (first choices: AdRoll ABM, ZoomInfo) (alternatives: 6sense)
- GPT-5.4 mini: neither named (first choices: 6sense) (alternatives: AdRoll ABM, Demandbase)
- Gemini 3.5 Flash: neither named (first choices: AdRoll ABM) (alternatives: 6sense, Abmatic AI, HubSpot ABM)
- Perplexity Sonar: neither named (first choices: AdRoll ABM) (alternatives: 6sense, Demandbase)
- Grok 4.1 Fast: neither named (first choices: AdRoll ABM) (alternatives: Demandbase, HubSpot Marketing Hub, Terminus)
- DeepSeek V4 Flash: neither named (first choices: AdRoll ABM, Terminus) (alternatives: HubSpot ABM)
- Llama 4 Maverick: neither named (first choices: AdRoll ABM) (alternatives: 6sense Revenue AI, Demandbase, Metaflow AI, ZoomInfo MarketingOS)
- Qwen 3.7 Flash: neither named (first choices: AdRoll ABM) (alternatives: 6sense, Demandbase, Terminus)
- Kimi K2: neither named (first choices: AdRoll ABM) (alternatives: 6sense, DemandScience, HubSpot Marketing Hub)
- GLM 4.7 FlashX: neither named (first choices: AdRoll ABM, HubSpot ABM) (alternatives: 6sense Revenue AI, Demandbase)
- MiniMax M2.5: neither named (first choices: AdRoll ABM) (alternatives: 6sense Revenue AI, Demandbase, Terminus)

## What the models said about ZenABM

- "start with RollWorks or ZenABM ... ZenABM if you're LinkedIn-focused and want to start as low as $59/month" (Kimi K2, budget prompt, first choice)
- "Cheapest full-featured ABM entry point; all core features included" (DeepSeek V4 Flash, budget prompt, first choice)
- "ZenABM Starter: Low-cost LinkedIn ABM engagement" (Qwen 3.7 Flash, budget prompt, first choice)

## What the models said about Factors.ai

- "Best for: A 500-person company wanting a balance of power and operational simplicity." (Gemini 3.5 Flash, scale prompt, first choice)
- "Startups and small teams should start with affordable, focused tools like Factors.ai, RollWorks, or HubSpot." (Claude Haiku 4.5, budget prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.