# Terminus vs Apollo.io: which do AI models recommend for ABM, September 2026

GTM AI Recommendation Index, September 2026 Edition, Account-based marketing platforms. One of twelve models named Terminus first on the direct prompt; zero named Apollo.io. Page: https://gtm-ai-index.com/marketing/account-based-marketing-platforms/terminus-vs-apollo-io/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Terminus | 5% | #3 of 11 | 21% | 34 | 10 of 12 |
| Apollo.io | 4% | #5 of 11 | 13% | 15 | 10 of 12 |

## The direct prompt, model by model

- DeepSeek V4 Flash: terminus first (first choices: AdRoll ABM, Terminus) (alternatives: HubSpot ABM)
- Grok 4.1 Fast: neither first, one named (first choices: AdRoll ABM) (alternatives: Demandbase, HubSpot Marketing Hub, Terminus)
- Mistral Small: neither first, one named (first choices: AdRoll ABM) (alternatives: Factors.ai, HockeyStack, HubSpot Native ABM, Terminus)
- Qwen 3.7 Flash: neither first, one named (first choices: AdRoll ABM) (alternatives: 6sense, Demandbase, Terminus)
- MiniMax M2.5: neither first, one named (first choices: AdRoll ABM) (alternatives: 6sense Revenue AI, Demandbase, Terminus)
- Claude Haiku 4.5: neither named (first choices: AdRoll ABM, ZoomInfo) (alternatives: 6sense)
- GPT-5.4 mini: neither named (first choices: 6sense) (alternatives: AdRoll ABM, Demandbase)
- Gemini 3.5 Flash: neither named (first choices: AdRoll ABM) (alternatives: 6sense, Abmatic AI, HubSpot ABM)
- Perplexity Sonar: neither named (first choices: AdRoll ABM) (alternatives: 6sense, Demandbase)
- Llama 4 Maverick: neither named (first choices: AdRoll ABM) (alternatives: 6sense Revenue AI, Demandbase, Metaflow AI, ZoomInfo MarketingOS)
- Kimi K2: neither named (first choices: AdRoll ABM) (alternatives: 6sense, DemandScience, HubSpot Marketing Hub)
- GLM 4.7 FlashX: neither named (first choices: AdRoll ABM, HubSpot ABM) (alternatives: 6sense Revenue AI, Demandbase)

## What the models said about Terminus

- "some ABM platforms to avoid or be cautious about include:

1. Terminus - Merged with DemandScience in November 2024" (Llama 4 Maverick, negative prompt, hard negative)
- "Terminus (now DemandScience): Post-merger uncertainty, reporting limits, rules-based (not AI-predictive)." (Grok 4.1 Fast, negative prompt, soft negative)
- "Merged with DemandScience (Nov 2024) | Now "ABX by DemandScience" — evaluate the combined roadmap" (MiniMax M2.5, negative prompt, soft negative)
- "the strongest contenders are RollWorks (AdRoll ABM) and Terminus (DemandScience ABX)" (DeepSeek V4 Flash, direct prompt, first choice)
- "Platforms like RollWorks or Terminus are built for your scale" (Kimi K2, scale prompt, first choice)
- "Terminus (if you want multi-channel orchestration)" (DeepSeek V4 Flash, paraphrase prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.