# Account-based marketing platforms: what AI models recommend, September 2026

GTM AI Recommendation Index, September 2026 Edition. Asked as "account-based marketing platform" and as "ABM platform", six framings each, to twelve models with search on, on behalf of a mid-market B2B company. Page: https://gtm-ai-index.com/marketing/account-based-marketing-platforms/

**Standing:** AdRoll ABM leads with 56% of first choices; verdict clear leader. 55 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | AdRoll ABM | 56% | 6% | 67 |
| 2 | HubSpot ABM | 5% | 0% | 28 |
| 3 | Terminus | 5% | 21% | 34 |
| 4 | ZenABM | 5% | 0% | 11 |
| 5 | Apollo.io | 4% | 13% | 15 |
| 6 | Demandbase | 4% | 42% | 60 |
| 7 | 6sense | 4% | 45% | 51 |
| 8 | Factors.ai | 2% | 0% | 11 |
| 9 | ZoomInfo | 2% | 50% | 12 |
| 10 | Influ2 | 0% | 0% | 11 |
| 11 | Mutiny | 0% | 10% | 10 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: AdRoll ABM, ZoomInfo; alternatives 6sense
- GPT-5.4 mini: 6sense; alternatives AdRoll ABM, Demandbase
- Gemini 3.5 Flash: AdRoll ABM; alternatives 6sense, Abmatic AI, HubSpot ABM
- Perplexity Sonar: AdRoll ABM; alternatives 6sense, Demandbase
- Grok 4.1 Fast: AdRoll ABM; alternatives Demandbase, HubSpot Marketing Hub, Terminus
- Mistral Small: AdRoll ABM; alternatives Factors.ai, HockeyStack, HubSpot Native ABM, Terminus
- DeepSeek V4 Flash: AdRoll ABM, Terminus; alternatives HubSpot ABM
- Llama 4 Maverick: AdRoll ABM; alternatives 6sense Revenue AI, Demandbase, Metaflow AI, ZoomInfo MarketingOS
- Qwen 3.7 Flash: AdRoll ABM; alternatives 6sense, Demandbase, Terminus
- Kimi K2: AdRoll ABM; alternatives 6sense, DemandScience, HubSpot Marketing Hub
- GLM 4.7 FlashX: AdRoll ABM, HubSpot ABM; alternatives 6sense Revenue AI, Demandbase
- MiniMax M2.5: AdRoll ABM; alternatives 6sense Revenue AI, Demandbase, Terminus

## Sources the answers cite

22 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- gartner.com: 11 answers, 11 citations
- demandbase.com: 9 answers, 9 citations
- pipeline.zoominfo.com: 7 answers, 8 citations
- cleverly.co: 6 answers, 6 citations
- g2.com: 6 answers, 6 citations
- marketbetter.ai: 6 answers, 6 citations
- tofuhq.com: 6 answers, 6 citations
- ziellab.com: 6 answers, 6 citations

Pages named in the most answers:

- https://gartner.com/reviews/market/account-based-marketing-platforms (10 answers)
- https://demandbase.com/blog/account-based-marketing-solutions (7 answers)
- https://cleverly.co/blog/account-based-marketing-tools (6 answers)
- https://marketbetter.ai/blog/best-account-based-marketing-tools-2026 (6 answers)
- https://tofuhq.com/post/the-10-best-account-based-marketing-tools-of-2026 (6 answers)
- https://ziellab.com/post/top-12-account-based-marketing-platforms-for-b2b-sales-teams-in-2025 (6 answers)
- https://thecmo.com/tools/best-account-based-marketing-software (5 answers)
- https://guideflow.com/blog/best-account-based-marketing-software-tools (4 answers)
- https://nrich.io/blog/top-account-based-marketing-software-based-on-your-needs (4 answers)
- https://saashero.net/strategy/best-abm-platforms-b2b-saas (4 answers)

## Warned against

- Demandbase: 25 of 60 labels negative. "What to Avoid for Mid-Sized Companies: Demandbase & 6sense - Enterprise pricing ($60K-$300K/year) typically too high" (Mistral Small, paraphrase prompt)
- 6sense: 23 of 51 labels negative. "### 6Sense
- Opaque Intent Scores ... Black Box Approach ... Long Implementation: 6+ month implementations common" (GLM 4.7 FlashX, negative prompt)
- ZoomInfo: 6 of 12 labels negative. "here are the account-based marketing platforms you should be cautious about or avoid:

## Platforms with Major Issues

### ZoomInfo" (GLM 4.7 FlashX, negative prompt)
- Terminus: 7 of 34 labels negative. "some ABM platforms to avoid or be cautious about include:

1. Terminus - Merged with DemandScience in November 2024" (Llama 4 Maverick, negative prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.