# HubSpot ABM vs Apollo.io: which do AI models recommend for ABM, September 2026

GTM AI Recommendation Index, September 2026 Edition, Account-based marketing platforms. One of twelve models named HubSpot ABM first on the direct prompt; zero named Apollo.io. Page: https://gtm-ai-index.com/marketing/account-based-marketing-platforms/hubspot-abm-vs-apollo-io/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| HubSpot ABM | 5% | #2 of 11 | 0% | 28 | 11 of 12 |
| Apollo.io | 4% | #5 of 11 | 13% | 15 | 10 of 12 |

## The direct prompt, model by model

- GLM 4.7 FlashX: hubspot abm first (first choices: AdRoll ABM, HubSpot ABM) (alternatives: 6sense Revenue AI, Demandbase)
- Gemini 3.5 Flash: neither first, one named (first choices: AdRoll ABM) (alternatives: 6sense, Abmatic AI, HubSpot ABM)
- DeepSeek V4 Flash: neither first, one named (first choices: AdRoll ABM, Terminus) (alternatives: HubSpot ABM)
- Claude Haiku 4.5: neither named (first choices: AdRoll ABM, ZoomInfo) (alternatives: 6sense)
- GPT-5.4 mini: neither named (first choices: 6sense) (alternatives: AdRoll ABM, Demandbase)
- Perplexity Sonar: neither named (first choices: AdRoll ABM) (alternatives: 6sense, Demandbase)
- Grok 4.1 Fast: neither named (first choices: AdRoll ABM) (alternatives: Demandbase, HubSpot Marketing Hub, Terminus)
- Mistral Small: neither named (first choices: AdRoll ABM) (alternatives: Factors.ai, HockeyStack, HubSpot Native ABM, Terminus)
- Llama 4 Maverick: neither named (first choices: AdRoll ABM) (alternatives: 6sense Revenue AI, Demandbase, Metaflow AI, ZoomInfo MarketingOS)
- Qwen 3.7 Flash: neither named (first choices: AdRoll ABM) (alternatives: 6sense, Demandbase, Terminus)
- Kimi K2: neither named (first choices: AdRoll ABM) (alternatives: 6sense, DemandScience, HubSpot Marketing Hub)
- MiniMax M2.5: neither named (first choices: AdRoll ABM) (alternatives: 6sense Revenue AI, Demandbase, Terminus)

## What the models said about HubSpot ABM

- "HubSpot if you want to integrate ABM into your existing CRM workflow with minimal additional complexity. Both offer the best balance of cost, ease of use, and mid-market suitability." (GLM 4.7 FlashX, direct prompt, first choice)
- "or HubSpot if you already use its CRM and want the lowest-friction option" (Perplexity Sonar, budget prompt, first choice)
- "| HubSpot ABM | Bundled in Premium | Existing HubSpot users |" (Grok 4.1 Fast, scale prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.