# Account-based marketing platforms for enterprise buyers: what AI models recommend, September 2026

GTM AI Recommendation Index, September 2026 Edition. Asked as "account-based marketing platform" and as "ABM platform", six framings each, to twelve models with search on, on behalf of an enterprise B2B company. Page: https://gtm-ai-index.com/marketing/account-based-marketing-platforms/enterprise/

**Standing:** Demandbase leads with 47% of first choices; verdict clear leader. 57 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Demandbase | 47% | 17% | 64 |
| 2 | 6sense | 30% | 23% | 65 |
| 3 | Terminus | 4% | 31% | 36 |
| 4 | ZoomInfo | 2% | 17% | 12 |
| 5 | ZoomInfo Marketing | 0% | 6% | 17 |
| 6 | Madison Logic | 0% | 26% | 19 |
| 7 | AdRoll ABM | 0% | 40% | 42 |
| 8 | HubSpot ABM | 0% | 30% | 10 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Demandbase; alternatives 6sense, ZoomInfo
- GPT-5.4 mini: Demandbase; alternatives 6sense
- Gemini 3.5 Flash: 6sense, Demandbase; alternatives Madison Logic, ZoomInfo
- Perplexity Sonar: Demandbase; alternatives 6sense, Influ2
- Grok 4.1 Fast: 6sense, Demandbase, ZoomInfo
- Mistral Small: 6sense, Demandbase; alternatives AdRoll ABM, Madison Logic, ZoomInfo Marketing
- DeepSeek V4 Flash: 6sense, Demandbase; alternatives ZoomInfo MarketingOS
- Llama 4 Maverick: 6sense, Demandbase, Lusha
- Qwen 3.7 Flash: 6sense, Demandbase; alternatives AdRoll RollWorks, Terminus, ZoomInfo Marketing OS
- Kimi K2: 6sense, Demandbase; alternatives ZoomInfo Marketing
- GLM 4.7 FlashX: 6sense; alternatives Demandbase, ZoomInfo Marketing OS
- MiniMax M2.5: 6sense, Demandbase; alternatives AdRoll ABM, DemandScience, HubSpot Breeze Intelligence, ZoomInfo Marketing

## Sources the answers cite

22 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- demandbase.com: 14 answers, 16 citations
- gartner.com: 11 answers, 17 citations
- pipeline.zoominfo.com: 7 answers, 8 citations
- abmatic.ai: 6 answers, 9 citations
- prismic.io: 6 answers, 7 citations
- salesmotion.io: 5 answers, 6 citations
- zenabm.com: 5 answers, 6 citations
- adroll.com: 4 answers, 4 citations

Pages named in the most answers:

- https://demandbase.com/blog/account-based-marketing-solutions (10 answers)
- https://gartner.com/reviews/market/account-based-marketing-platforms (10 answers)
- https://prismic.io/blog/best-abm-platforms-for-enterprise-accounts-and-b2b-marketing (6 answers)
- https://adroll.com/blog/best-abm-platforms-comparison (4 answers)
- https://guideflow.com/blog/best-account-based-marketing-software-tools (4 answers)
- https://pipeline.zoominfo.com/marketing/top-account-based-marketing-platforms (4 answers)
- https://tofuhq.com/post/the-10-best-account-based-marketing-tools-of-2026 (4 answers)
- https://ziellab.com/post/top-12-account-based-marketing-platforms-for-b2b-sales-teams-in-2025 (4 answers)
- https://abmatic.ai/blog/best-account-based-marketing-tools-2026 (3 answers)
- https://cleverly.co/blog/account-based-marketing-tools (3 answers)

## Warned against

- 6sense: 15 of 65 labels negative. "Enterprise ABM Platforms to Avoid for Your Use Case | 6sense | Custom pricing ... scales unpredictably with users" (Kimi K2, budget prompt)
- AdRoll ABM: 17 of 42 labels negative. "The Verdict: Avoid for complex enterprise environments, even if the price is tempting." (Gemini 3.5 Flash, negative prompt)
- Demandbase: 11 of 64 labels negative. "Enterprise Platforms to Avoid for Predictability ... 6sense & Demandbase" (GLM 4.7 FlashX, budget prompt)
- Terminus: 11 of 36 labels negative. "Terminus, Mutiny's original product, and Common Room should be avoided due to discontinuation, mergers, or acquisition uncertainty" (Mistral Small, negative prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.