# AdRoll ABM vs Terminus: which do AI models recommend for ABM, October 2026

GTM AI Recommendation Index, October 2026 Edition, Account-based marketing platforms. Thirteen of fourteen models named AdRoll ABM first on the direct prompt; zero named Terminus. Page: https://gtm-ai-index.com/marketing/account-based-marketing-platforms/adroll-abm-vs-terminus/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| AdRoll ABM | 53% | #1 of 7 | 9% | 70 | 14 of 14 |
| Terminus | 2% | #6 of 7 | 29% | 41 | 13 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense)
- Gemini 3.5 Flash: adroll abm first (first choices: AdRoll ABM) (alternatives: Factors.ai, HubSpot Marketing Hub, Influ2)
- Perplexity Sonar: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense, Demandbase, HubSpot Marketing Hub)
- Grok 4.20: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense, Demandbase, HubSpot Marketing Hub, Terminus)
- Mistral Small: adroll abm first (first choices: AdRoll, AdRoll ABM)
- DeepSeek V4 Flash: adroll abm first (first choices: AdRoll ABM) (alternatives: Terminus, ZoomInfo Marketing)
- Llama 4 Maverick: adroll abm first (first choices: AdRoll ABM) (alternatives: Abmatic AI)
- Qwen 3.7 Flash: adroll abm first (first choices: AdRoll ABM) (alternatives: MarketBetter, Terminus)
- Kimi K2: adroll abm first (first choices: AdRoll ABM, Demandbase) (alternatives: HubSpot Marketing Hub, ZoomInfo MarketingOS)
- GLM 4.7 FlashX: adroll abm first (first choices: AdRoll ABM) (alternatives: HubSpot Marketing Hub, Terminus)
- MiniMax M2.5: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense, HubSpot Marketing Hub, ZoomInfo Marketing)
- GPT-6 Luna: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense, Demandbase, HubSpot's built-in ABM tools)
- Muse Glimmer 30B: adroll abm first (first choices: AdRoll ABM, HubSpot Marketing Hub) (alternatives: Propensity ABM, Userled)
- GPT-5.4 mini: neither first, one named (first choices: 6sense) (alternatives: AdRoll ABM, Demandbase, Influ2)

## What the models said about AdRoll ABM

- "Avoid enterprise tools like Demandbase, 6sense, Terminus, or RollWorks" (Grok 4.20, budget prompt, hard negative)
- "Major limitation: Advertising-centric only... "Disorganized" platform, "misleading data," simple/limited reporting" (Kimi K2, negative prompt, soft negative)
- "Not a red flag by itself, but make sure proposals and comparisons reflect the current name." (GPT-6 Luna, negative prompt, soft negative)
- "If you're HubSpot-centric and want fast time-to-value: RollWorks is the sweet spot — very fast implementation, covers the core playbook, dramatically cheaper." (DeepSeek V4 Flash, scale prompt, first choice)
- "RollWorks and AdRoll (formerly RollWorks) are consistently highlighted as top account-based marketing (ABM) platforms for mid-market B2B companies" (Mistral Small, direct prompt, first choice)
- "RollWorks/AdRoll is the common default when the priority is quick-to-value account-based advertising, website personalization and account alerts" (Muse Glimmer 30B, direct prompt, first choice)

## What the models said about Terminus

- "Terminus was acquired by DemandScience in November 2024, so it's no longer a standalone option." (Kimi K2, paraphrase prompt, hard negative)
- "merged into DemandScience in November 2024 and is no longer an independent product or brand" (Kimi K2, comparative prompt, hard negative)
- "Avoid: Enterprise platforms like Demandbase, 6sense, or Terminus." (Qwen 3.7 Flash, budget prompt, hard negative)
- "e.g., demandbase, Terminus, 6sense, or Rollworks depending on whether you prefer paid social or display ads" (Qwen 3.7 Flash, scale prompt, first choice)
- "Top safer bets overall: RollWorks, Terminus, or Mutiny" (Grok 4.20, negative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.