# AdRoll ABM vs Factors.ai: which do AI models recommend for ABM, September 2026

GTM AI Recommendation Index, September 2026 Edition, Account-based marketing platforms. Eleven of twelve models named AdRoll ABM first on the direct prompt; zero named Factors.ai. Page: https://gtm-ai-index.com/marketing/account-based-marketing-platforms/adroll-abm-vs-factors-ai/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| AdRoll ABM | 56% | #1 of 11 | 6% | 67 | 12 of 12 |
| Factors.ai | 2% | #8 of 11 | 0% | 11 | 6 of 12 |

## The direct prompt, model by model

- Claude Haiku 4.5: adroll abm first (first choices: AdRoll ABM, ZoomInfo) (alternatives: 6sense)
- Gemini 3.5 Flash: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense, Abmatic AI, HubSpot ABM)
- Perplexity Sonar: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense, Demandbase)
- Grok 4.1 Fast: adroll abm first (first choices: AdRoll ABM) (alternatives: Demandbase, HubSpot Marketing Hub, Terminus)
- Mistral Small: adroll abm first (first choices: AdRoll ABM) (alternatives: Factors.ai, HockeyStack, HubSpot Native ABM, Terminus)
- DeepSeek V4 Flash: adroll abm first (first choices: AdRoll ABM, Terminus) (alternatives: HubSpot ABM)
- Llama 4 Maverick: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense Revenue AI, Demandbase, Metaflow AI, ZoomInfo MarketingOS)
- Qwen 3.7 Flash: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense, Demandbase, Terminus)
- Kimi K2: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense, DemandScience, HubSpot Marketing Hub)
- GLM 4.7 FlashX: adroll abm first (first choices: AdRoll ABM, HubSpot ABM) (alternatives: 6sense Revenue AI, Demandbase)
- MiniMax M2.5: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense Revenue AI, Demandbase, Terminus)
- GPT-5.4 mini: neither first, one named (first choices: 6sense) (alternatives: AdRoll ABM, Demandbase)

## What the models said about AdRoll ABM

- "Enterprise tools (RollWorks ~$12K/yr, Demandbase) are overkill/too costly." (Grok 4.1 Fast, budget prompt, hard negative)
- "Renamed to AdRoll ABM (Aug 2025) | Same product, different name — reviews may be split" (MiniMax M2.5, negative prompt, soft negative)
- "RollWorks / AdRoll ABM (Be cautious of: Ad-only limitations and superficial metrics)" (Gemini 3.5 Flash, negative prompt, soft negative)
- "The best account-based marketing platform for a company with a limited budget is RollWorks, which is an approachable and budget-friendly ABM tool" (Llama 4 Maverick, budget prompt, first choice)
- "I'd generally recommend RollWorks / AdRoll ABM if your priority is fast setup, practical ABM, and a more approachable mid-market fit" (GPT-5.4 mini, paraphrase prompt, first choice)
- "I'd suggest starting with RollWorks if you need a dedicated ABM platform, as it's specifically designed for mid-market companies" (Claude Haiku 4.5, paraphrase prompt, first choice)

## What the models said about Factors.ai

- "Best for: A 500-person company wanting a balance of power and operational simplicity." (Gemini 3.5 Flash, scale prompt, first choice)
- "Startups and small teams should start with affordable, focused tools like Factors.ai, RollWorks, or HubSpot." (Claude Haiku 4.5, budget prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.