# AdRoll ABM vs Apollo.io: which do AI models recommend for ABM, September 2026

GTM AI Recommendation Index, September 2026 Edition, Account-based marketing platforms. Eleven of twelve models named AdRoll ABM first on the direct prompt; zero named Apollo.io. Page: https://gtm-ai-index.com/marketing/account-based-marketing-platforms/adroll-abm-vs-apollo-io/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| AdRoll ABM | 56% | #1 of 11 | 6% | 67 | 12 of 12 |
| Apollo.io | 4% | #5 of 11 | 13% | 15 | 10 of 12 |

## The direct prompt, model by model

- Claude Haiku 4.5: adroll abm first (first choices: AdRoll ABM, ZoomInfo) (alternatives: 6sense)
- Gemini 3.5 Flash: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense, Abmatic AI, HubSpot ABM)
- Perplexity Sonar: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense, Demandbase)
- Grok 4.1 Fast: adroll abm first (first choices: AdRoll ABM) (alternatives: Demandbase, HubSpot Marketing Hub, Terminus)
- Mistral Small: adroll abm first (first choices: AdRoll ABM) (alternatives: Factors.ai, HockeyStack, HubSpot Native ABM, Terminus)
- DeepSeek V4 Flash: adroll abm first (first choices: AdRoll ABM, Terminus) (alternatives: HubSpot ABM)
- Llama 4 Maverick: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense Revenue AI, Demandbase, Metaflow AI, ZoomInfo MarketingOS)
- Qwen 3.7 Flash: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense, Demandbase, Terminus)
- Kimi K2: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense, DemandScience, HubSpot Marketing Hub)
- GLM 4.7 FlashX: adroll abm first (first choices: AdRoll ABM, HubSpot ABM) (alternatives: 6sense Revenue AI, Demandbase)
- MiniMax M2.5: adroll abm first (first choices: AdRoll ABM) (alternatives: 6sense Revenue AI, Demandbase, Terminus)
- GPT-5.4 mini: neither first, one named (first choices: 6sense) (alternatives: AdRoll ABM, Demandbase)

## What the models said about AdRoll ABM

- "Enterprise tools (RollWorks ~$12K/yr, Demandbase) are overkill/too costly." (Grok 4.1 Fast, budget prompt, hard negative)
- "Renamed to AdRoll ABM (Aug 2025) | Same product, different name — reviews may be split" (MiniMax M2.5, negative prompt, soft negative)
- "RollWorks / AdRoll ABM (Be cautious of: Ad-only limitations and superficial metrics)" (Gemini 3.5 Flash, negative prompt, soft negative)
- "The best account-based marketing platform for a company with a limited budget is RollWorks, which is an approachable and budget-friendly ABM tool" (Llama 4 Maverick, budget prompt, first choice)
- "I'd generally recommend RollWorks / AdRoll ABM if your priority is fast setup, practical ABM, and a more approachable mid-market fit" (GPT-5.4 mini, paraphrase prompt, first choice)
- "I'd suggest starting with RollWorks if you need a dedicated ABM platform, as it's specifically designed for mid-market companies" (Claude Haiku 4.5, paraphrase prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.