# Make vs Zapier: which do AI models recommend for automation & ipaas, October 2026

GTM AI Recommendation Index, October 2026 Edition, Workflow automation and iPaaS. Three of fourteen models named Make first on the direct prompt; one named Zapier. Page: https://gtm-ai-index.com/gtm-data/workflow-automation-and-ipaas/make-vs-zapier/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Make | 21% | #2 of 11 | 11% | 55 | 14 of 14 |
| Zapier | 5% | #6 of 11 | 35% | 66 | 14 of 14 |

## The direct prompt, model by model

- MiniMax M2.5: both first (first choices: Make, Zapier) (alternatives: Workato)
- Kimi K2: make first (first choices: Make) (alternatives: Microsoft Power Automate, Zapier)
- GLM 4.7 FlashX: make first (first choices: Make) (alternatives: Zapier, n8n)
- GPT-5.4 mini: neither first, one named (first choices: Workato) (alternatives: Boomi, Microsoft Power Automate, MuleSoft Anypoint Platform, Zapier)
- Gemini 3.5 Flash: neither first, one named (first choices: Celigo) (alternatives: Make, Tray.ai, Workato, Zapier)
- Perplexity Sonar: neither first, one named (first choices: Workato) (alternatives: HubSpot Operations Hub, Make, Zapier)
- Grok 4.1 Fast: neither first, one named (first choices: Workato) (alternatives: Boomi, Celigo, Make, Tray.ai, Zapier)
- DeepSeek V4 Flash: neither first, one named (first choices: Celigo, Workato) (alternatives: Make, Microsoft Power Automate)
- Qwen 3.7 Flash: neither first, one named (first choices: Workato) (alternatives: Jitterbit Harmony, Make, Microsoft Power Automate)
- GPT-6 Luna: neither first, one named (first choices: Workato) (alternatives: Boomi, Make, Microsoft Power Automate)
- Claude Haiku 4.5: neither named
- Mistral Small: neither named (first choices: Workato) (alternatives: HubSpot Marketing Hub, Jitterbit Harmony, Microsoft Power Automate)
- Llama 4 Maverick: neither named (first choices: AdRoll ABM) (alternatives: Boomi, Celigo's integrator.io)
- Muse Glimmer 30B: neither named (first choices: Celigo integrator.io, Workato)

## What the models said about Make

- "Make.com given reliability decline and support issues" (Kimi K2, negative prompt, hard negative)
- "Examples: Complex setups on Make (formerly Integromator) or Retool ... they encourage bad architecture if not strictly governed." (Qwen 3.7 Flash, negative prompt, soft negative)
- "platforms like Make or n8n can be powerful, but they become harder to maintain as flows grow more branched" (Perplexity Sonar, negative prompt, soft negative)
- "For most budget-conscious companies, Make offers the best balance of affordability, capability, and ease of use" (Kimi K2, budget prompt, first choice)
- "For most mid-market B2B companies, Make offers the best balance of capability, visual ease-of-use, and cost." (Kimi K2, direct prompt, first choice)
- "Best Overall for Non-Developers: Make.com ... Make is the industry-standard budget choice." (Gemini 3.5 Flash, budget prompt, first choice)

## What the models said about Zapier

- "lacks the governance, error-handling, and scalability needed for core B2B operations... Use for ad-hoc automations, not your backbone." (DeepSeek V4 Flash, direct prompt, hard negative)
- "Zapier remains SOC 2 Type II / SOC 3 certified and is fastest for simple low-volume workflows, but be cautious for regulated data, high-volume or credential-sensitive flows." (Muse Glimmer 30B, negative prompt, soft negative)
- "Zapier - Offers a wide range of integrations (7,000+ apps) and a user-friendly interface. It has a free plan available" (Llama 4 Maverick, budget prompt, first choice)
- "Zapier: The market leader. Known for having the most integrations (5,000+) and being the easiest to set up." (Qwen 3.7 Flash, comparative prompt, first choice)
- "Zapier wins for non-technical teams (zero learning curve)... Zapier/Make for general SaaS automation" (Grok 4.1 Fast, comparative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.