# Amplitude Analytics vs Heap: which do AI models recommend for product analytics, October 2026

GTM AI Recommendation Index, October 2026 Edition, Product analytics. Ten of fourteen models named Amplitude Analytics first on the direct prompt; one named Heap. Page: https://gtm-ai-index.com/gtm-data/product-analytics/amplitude-analytics-vs-heap/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Amplitude Analytics | 34% | #1 of 7 | 19% | 74 | 14 of 14 |
| Heap | 3% | #5 of 7 | 24% | 51 | 14 of 14 |

## The direct prompt, model by model

- Llama 4 Maverick: both first (first choices: Amplitude Analytics, Heap)
- GPT-5.4 mini: amplitude analytics first (first choices: Amplitude Analytics) (alternatives: Mixpanel, Pendo, PostHog)
- Perplexity Sonar: amplitude analytics first (first choices: Amplitude Analytics) (alternatives: Gainsight PX, June, Mixpanel, Pendo)
- Grok 4.1 Fast: amplitude analytics first (first choices: Amplitude Analytics) (alternatives: Mixpanel, Pendo)
- Mistral Small: amplitude analytics first (first choices: Amplitude Analytics) (alternatives: Heap, Pendo)
- DeepSeek V4 Flash: amplitude analytics first (first choices: Amplitude Analytics) (alternatives: Mixpanel, PostHog)
- Qwen 3.7 Flash: amplitude analytics first (first choices: Amplitude Analytics) (alternatives: Heap, Mixpanel, Pendo, PostHog)
- GLM 4.7 FlashX: amplitude analytics first (first choices: Amplitude Analytics) (alternatives: Heap, Mixpanel, PostHog)
- MiniMax M2.5: amplitude analytics first (first choices: Amplitude Analytics, Pendo) (alternatives: Heap, Mixpanel, PostHog)
- Muse Glimmer 30B: amplitude analytics first (first choices: Amplitude Analytics) (alternatives: Heap, June, Mixpanel, Pendo, PostHog)
- Claude Haiku 4.5: neither first, one named (first choices: Pendo) (alternatives: Amplitude Analytics, Heap, Mixpanel)
- Gemini 3.5 Flash: neither first, one named (first choices: Mixpanel) (alternatives: Amplitude Analytics, Pendo, PostHog)
- Kimi K2: neither first, one named (first choices: Mixpanel, PostHog) (alternatives: Amplitude Analytics, Heap)
- GPT-6 Luna: neither first, one named (first choices: Mixpanel) (alternatives: Amplitude Analytics, PostHog)

## What the models said about Amplitude Analytics

- "it is strong for product analytics, but some sources note add-ons ... can require extra line items, and the learning curve can be steep" (Perplexity Sonar, negative prompt, soft negative)
- "their paid tiers (Growth and Enterprise) are expensive (often starting at several hundred to over a thousand dollars per month)" (GLM 4.7 FlashX, budget prompt, soft negative)
- ""Bill shock." ... the jump to their paid tiers can be a massive financial leap for a small company." (Gemini 3.5 Flash, budget prompt, soft negative)
- "Amplitude is a category leader in product analytics known for its deep behavioral data visualization, cohort analysis, and predictive insights." (Claude Haiku 4.5, comparative prompt, first choice)
- "Choose Amplitude if you want deep behavioral segmentation, experimentation, session replay and in-app guidance on a single event model" (Muse Glimmer 30B, paraphrase prompt, first choice)
- "For a 500-person company, you may want to consider platforms like Amplitude or Pendo that offer advanced features and scalability." (Llama 4 Maverick, scale prompt, first choice)

## What the models said about Heap

- "Post-acquisition decline... Heap and Mixpanel have the most documented customer pain points" (Kimi K2, negative prompt, hard negative)
- "Heap (now by Contentsquare) – Be highly cautious" (Grok 4.1 Fast, negative prompt, hard negative)
- "Heap - works best for mid-market B2B SaaS teams and non-technical product managers who need fast time-to-insight without engineering overhead." (Llama 4 Maverick, paraphrase prompt, first choice)
- "Heap is ideal for mid-market B2B SaaS teams and non-technical product managers who need fast time-to-insight" (Llama 4 Maverick, direct prompt, first choice)
- "if you are under pressure to show immediate results and lack engineering resources, Heap will win you the most internal friends." (Qwen 3.7 Flash, direct prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.