# ZoomInfo vs Semrush: which do AI models recommend for market intelligence, October 2026

GTM AI Recommendation Index, October 2026 Edition, Market intelligence platforms. Two of fourteen models named ZoomInfo first on the direct prompt; zero named Semrush. Page: https://gtm-ai-index.com/gtm-data/market-intelligence/zoominfo-vs-semrush/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| ZoomInfo | 12% | #2 of 12 | 30% | 47 | 13 of 14 |
| Semrush | 3% | #6 of 12 | 22% | 27 | 13 of 14 |

## The direct prompt, model by model

- Perplexity Sonar: zoominfo first (first choices: ZoomInfo) (alternatives: Apollo.io, Crayon, Klue)
- GLM 4.7 FlashX: zoominfo first (first choices: ZoomInfo) (alternatives: AlphaSense, Crayon, Klue, Similarweb)
- Claude Haiku 4.5: neither first, one named (first choices: Klue) (alternatives: Crayon, Improvado, ZoomInfo)
- Gemini 3.5 Flash: neither first, one named (first choices: Apollo.io, Klue) (alternatives: Cognism, Crayon, Demandbase, Kompyte, Semrush)
- DeepSeek V4 Flash: neither first, one named (first choices: Crayon) (alternatives: 6sense, AlphaSense, Klue, Kompyte, ZoomInfo)
- Qwen 3.7 Flash: neither first, one named (first choices: Crayon, Klue) (alternatives: Crunchbase, Gong, ZoomInfo)
- Kimi K2: neither first, one named (first choices: Kompyte) (alternatives: Crayon, Klue, ZoomInfo)
- MiniMax M2.5: neither first, one named (first choices: HG Insights, HockeyStack) (alternatives: AlphaSense, Klue, ZoomInfo)
- Muse Glimmer 30B: neither first, one named (first choices: Klue) (alternatives: 6sense, Bombora, Crayon, HubSpot Marketing Hub, Semrush, ZoomInfo)
- GPT-5.4 mini: neither named (first choices: Crayon) (alternatives: Contify, Klue)
- Grok 4.1 Fast: neither named (first choices: Apollo.io) (alternatives: Crayon, HubSpot Intelligence/Marketing Hub, Klue)
- Mistral Small: neither named (first choices: Apollo.io, Klue) (alternatives: AlphaSense, Crayon, HockeyStack)
- Llama 4 Maverick: neither named (first choices: HG Insights) (alternatives: 6sense, AlphaSense, Bombora, Crayon, HubSpot Breeze Intelligence, Klue)
- GPT-6 Luna: neither named (first choices: Crayon) (alternatives: Klue, Kompyte)

## What the models said about ZoomInfo

- "High Caution: ZoomInfo ... frequent complaints of inaccurate/outdated contact data ... Best avoided if: You're a small team" (Grok 4.1 Fast, negative prompt, hard negative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.