# Market intelligence platforms: what AI models recommend, October 2026

GTM AI Recommendation Index, October 2026 Edition. Asked as "market intelligence platform" and as "market and company research platform", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories. Page: https://gtm-ai-index.com/gtm-data/market-intelligence/

**Standing:** Apollo.io leads with 17% of first choices; verdict contested. 60 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Apollo.io | 17% | 5% | 20 |
| 2 | ZoomInfo | 12% | 30% | 47 |
| 3 | Klue | 8% | 11% | 37 |
| 4 | Crayon | 7% | 14% | 42 |
| 5 | Crunchbase | 3% | 12% | 17 |
| 6 | Semrush | 3% | 22% | 27 |
| 7 | Similarweb | 3% | 29% | 35 |
| 8 | AlphaSense | 2% | 19% | 36 |
| 9 | CB Insights | 2% | 21% | 19 |
| 10 | Contify | 0% | 6% | 18 |
| 11 | 6sense | 0% | 19% | 16 |
| 12 | PitchBook | 0% | 50% | 10 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Klue; alternatives Crayon, Improvado, ZoomInfo
- GPT-5.4 mini: Crayon; alternatives Contify, Klue
- Gemini 3.5 Flash: Apollo.io, Klue; alternatives Cognism, Crayon, Demandbase, Kompyte
- Perplexity Sonar: ZoomInfo; alternatives Apollo.io, Crayon, Klue
- Grok 4.1 Fast: Apollo.io; alternatives Crayon, HubSpot Intelligence/Marketing Hub, Klue
- Mistral Small: Apollo.io, Klue; alternatives AlphaSense, Crayon, HockeyStack
- DeepSeek V4 Flash: Crayon; alternatives 6sense, AlphaSense, Klue, Kompyte
- Llama 4 Maverick: HG Insights; alternatives 6sense, AlphaSense, Bombora, Crayon
- Qwen 3.7 Flash: Crayon, Klue; alternatives Crunchbase, Gong, ZoomInfo
- Kimi K2: Kompyte; alternatives Crayon, Klue, ZoomInfo
- GLM 4.7 FlashX: ZoomInfo; alternatives AlphaSense, Crayon, Klue, Similarweb
- MiniMax M2.5: HG Insights, HockeyStack; alternatives AlphaSense, Klue, ZoomInfo
- GPT-6 Luna: Crayon; alternatives Klue, Kompyte
- Muse Glimmer 30B: Klue; alternatives 6sense, Bombora, Crayon, HubSpot Marketing Hub

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- pipeline.zoominfo.com: 47 answers, 85 citations
- thecmo.com: 25 answers, 26 citations
- demandbase.com: 24 answers, 25 citations
- contify.com: 23 answers, 28 citations
- g2.com: 22 answers, 46 citations
- prospeo.io: 18 answers, 21 citations
- supermetrics.com: 18 answers, 18 citations
- alpha-sense.com: 16 answers, 27 citations

Pages named in the most answers:

- https://pipeline.zoominfo.com/sales/market-intelligence-tools (38 answers)
- https://demandbase.com/blog/market-intelligence-tools (23 answers)
- https://thecmo.com/tools/best-market-intelligence-software (20 answers)
- https://supermetrics.com/blog/marketing-intelligence-tools (18 answers)
- https://contify.com/resources/blog/best-market-intelligence-tools (17 answers)
- https://hginsights.com/blog/top-10-b2b-market-intelligence-tools-ranked-by-data-coverage-and-accuracy (14 answers)
- https://improvado.io/blog/marketing-intelligence-tools (13 answers)
- https://toolradar.com/guides/best-market-intelligence-tools (13 answers)
- https://copy.ai/blog/market-intelligence-tools (12 answers)
- https://hockeystack.com/blog-posts/marketing-intelligence-tools (12 answers)

## Warned against

- Similarweb: 10 of 35 labels negative. "I would be cautious about using these as authoritative sources: - Similarweb and Semrush for exact competitor traffic, revenue, or market share." (GPT-6 Luna, negative prompt)
- ZoomInfo: 14 of 47 labels negative. "High Caution: ZoomInfo ... frequent complaints of inaccurate/outdated contact data ... Best avoided if: You're a small team" (Grok 4.1 Fast, negative prompt)
- AlphaSense: 7 of 36 labels negative. "Avoid enterprise-oriented platforms like Crayon, Klue, or AlphaSense" (Perplexity Sonar, budget prompt)
- Crayon: 6 of 42 labels negative. "Avoid enterprise-oriented platforms like Crayon, Klue, or AlphaSense if budget is the main constraint" (Perplexity Sonar, budget prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.