# Apollo.io vs Semrush: which do AI models recommend for market intelligence, October 2026

GTM AI Recommendation Index, October 2026 Edition, Market intelligence platforms. Three of fourteen models named Apollo.io first on the direct prompt; zero named Semrush. Page: https://gtm-ai-index.com/gtm-data/market-intelligence/apollo-io-vs-semrush/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Apollo.io | 17% | #1 of 12 | 5% | 20 | 11 of 14 |
| Semrush | 3% | #6 of 12 | 22% | 27 | 13 of 14 |

## The direct prompt, model by model

- Gemini 3.5 Flash: apollo.io first (first choices: Apollo.io, Klue) (alternatives: Cognism, Crayon, Demandbase, Kompyte, Semrush)
- Grok 4.1 Fast: apollo.io first (first choices: Apollo.io) (alternatives: Crayon, HubSpot Intelligence/Marketing Hub, Klue)
- Mistral Small: apollo.io first (first choices: Apollo.io, Klue) (alternatives: AlphaSense, Crayon, HockeyStack)
- Perplexity Sonar: neither first, one named (first choices: ZoomInfo) (alternatives: Apollo.io, Crayon, Klue)
- Muse Glimmer 30B: neither first, one named (first choices: Klue) (alternatives: 6sense, Bombora, Crayon, HubSpot Marketing Hub, Semrush, ZoomInfo)
- Claude Haiku 4.5: neither named (first choices: Klue) (alternatives: Crayon, Improvado, ZoomInfo)
- GPT-5.4 mini: neither named (first choices: Crayon) (alternatives: Contify, Klue)
- DeepSeek V4 Flash: neither named (first choices: Crayon) (alternatives: 6sense, AlphaSense, Klue, Kompyte, ZoomInfo)
- Llama 4 Maverick: neither named (first choices: HG Insights) (alternatives: 6sense, AlphaSense, Bombora, Crayon, HubSpot Breeze Intelligence, Klue)
- Qwen 3.7 Flash: neither named (first choices: Crayon, Klue) (alternatives: Crunchbase, Gong, ZoomInfo)
- Kimi K2: neither named (first choices: Kompyte) (alternatives: Crayon, Klue, ZoomInfo)
- GLM 4.7 FlashX: neither named (first choices: ZoomInfo) (alternatives: AlphaSense, Crayon, Klue, Similarweb)
- MiniMax M2.5: neither named (first choices: HG Insights, HockeyStack) (alternatives: AlphaSense, Klue, ZoomInfo)
- GPT-6 Luna: neither named (first choices: Crayon) (alternatives: Klue, Kompyte)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.