# ZoomInfo vs Cognism: which do AI models recommend for enrichment, October 2026

GTM AI Recommendation Index, October 2026 Edition, Data enrichment. One of fourteen models named ZoomInfo first on the direct prompt; zero named Cognism. Page: https://gtm-ai-index.com/gtm-data/data-enrichment/zoominfo-vs-cognism/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| ZoomInfo | 6% | #3 of 12 | 48% | 60 | 14 of 14 |
| Cognism | 2% | #5 of 12 | 6% | 48 | 14 of 14 |

## The direct prompt, model by model

- Mistral Small: zoominfo first (first choices: ZoomInfo) (alternatives: Clay, HubSpot Breeze Intelligence, UpLead)
- Claude Haiku 4.5: neither first, one named (first choices: Apollo.io) (alternatives: Cleanlist, Cognism, ZoomInfo)
- GPT-5.4 mini: neither first, one named (first choices: Apollo.io) (alternatives: Lusha, ZoomInfo)
- Gemini 3.5 Flash: neither first, one named (first choices: Clay) (alternatives: Apollo.io, Cognism, HubSpot Breeze Intelligence, ZoomInfo)
- Perplexity Sonar: neither first, one named (first choices: Apollo.io) (alternatives: Cognism, UpLead)
- Grok 4.1 Fast: neither first, one named (first choices: Apollo.io) (alternatives: Cognism, UpLead)
- DeepSeek V4 Flash: neither first, one named (first choices: Apollo.io) (alternatives: Cleanlist, Cognism, HubSpot Breeze Intelligence, Lusha)
- GLM 4.7 FlashX: neither first, one named (first choices: Apollo.io) (alternatives: Clay, Cognism, HubSpot Breeze Intelligence)
- MiniMax M2.5: neither first, one named (first choices: Apollo.io, HubSpot Breeze Intelligence) (alternatives: ZoomInfo)
- GPT-6 Luna: neither first, one named (first choices: Apollo.io) (alternatives: Clay, Cognism, HubSpot Breeze Intelligence)
- Muse Glimmer 30B: neither first, one named (first choices: Apollo.io) (alternatives: Cognism, HubSpot Sales Hub)
- Llama 4 Maverick: neither named (first choices: Apollo.io) (alternatives: HubSpot Breeze Intelligence, UpLead)
- Qwen 3.7 Flash: neither named (first choices: UpLead) (alternatives: Apollo.io, HubSpot Breeze Intelligence)
- Kimi K2: neither named (first choices: Apollo.io) (alternatives: Clay, HubSpot Breeze Intelligence)

## What the models said about ZoomInfo

- "For most mid-market companies, ZoomInfo is the top all-around choice due to its scale, features, and integration capabilities." (Mistral Small, direct prompt, first choice)
- "ZoomInfo is the safest pick for a mid-sized B2B company that wants a mature, scalable lead and account enrichment platform." (Perplexity Sonar, paraphrase prompt, first choice)

## What the models said about Cognism

- "often Cognism — both are generally positioned as enterprise tools" (GPT-5.4 mini, budget prompt, hard negative)
- "use European compliance-first data providers like Cognism or Dropcontact, which strictly adhere to GDPR" (Gemini 3.5 Flash, negative prompt, first choice)
- "Cognism | GDPR/CCPA certified, human-verified mobile numbers" (Kimi K2, negative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.