# Cognism vs Lusha: which do AI models recommend for enrichment, October 2026

GTM AI Recommendation Index, October 2026 Edition, Data enrichment. Zero of fourteen models named Cognism first on the direct prompt; zero named Lusha. Page: https://gtm-ai-index.com/gtm-data/data-enrichment/cognism-vs-lusha/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Cognism | 2% | #5 of 12 | 6% | 48 | 14 of 14 |
| Lusha | 2% | #6 of 12 | 16% | 45 | 14 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: neither first, one named (first choices: Apollo.io) (alternatives: Cleanlist, Cognism, ZoomInfo)
- GPT-5.4 mini: neither first, one named (first choices: Apollo.io) (alternatives: Lusha, ZoomInfo)
- Gemini 3.5 Flash: neither first, one named (first choices: Clay) (alternatives: Apollo.io, Cognism, HubSpot Breeze Intelligence, ZoomInfo)
- Perplexity Sonar: neither first, one named (first choices: Apollo.io) (alternatives: Cognism, UpLead)
- Grok 4.1 Fast: neither first, one named (first choices: Apollo.io) (alternatives: Cognism, UpLead)
- DeepSeek V4 Flash: neither first, one named (first choices: Apollo.io) (alternatives: Cleanlist, Cognism, HubSpot Breeze Intelligence, Lusha)
- GLM 4.7 FlashX: neither first, one named (first choices: Apollo.io) (alternatives: Clay, Cognism, HubSpot Breeze Intelligence)
- GPT-6 Luna: neither first, one named (first choices: Apollo.io) (alternatives: Clay, Cognism, HubSpot Breeze Intelligence)
- Muse Glimmer 30B: neither first, one named (first choices: Apollo.io) (alternatives: Cognism, HubSpot Sales Hub)
- Mistral Small: neither named (first choices: ZoomInfo) (alternatives: Clay, HubSpot Breeze Intelligence, UpLead)
- Llama 4 Maverick: neither named (first choices: Apollo.io) (alternatives: HubSpot Breeze Intelligence, UpLead)
- Qwen 3.7 Flash: neither named (first choices: UpLead) (alternatives: Apollo.io, HubSpot Breeze Intelligence)
- Kimi K2: neither named (first choices: Apollo.io) (alternatives: Clay, HubSpot Breeze Intelligence)
- MiniMax M2.5: neither named (first choices: Apollo.io, HubSpot Breeze Intelligence) (alternatives: ZoomInfo)

## What the models said about Cognism

- "often Cognism — both are generally positioned as enterprise tools" (GPT-5.4 mini, budget prompt, hard negative)
- "use European compliance-first data providers like Cognism or Dropcontact, which strictly adhere to GDPR" (Gemini 3.5 Flash, negative prompt, first choice)
- "Cognism | GDPR/CCPA certified, human-verified mobile numbers" (Kimi K2, negative prompt, first choice)

## What the models said about Lusha

- "Low email accuracy: Independent checks suggest only about 68% email return at roughly 82% accuracy, which is below industry standards." (Mistral Small, negative prompt, hard negative)
- "Tools that have faced regulatory actions (e.g., Lusha's Italy fine) should be avoided in sensitive jurisdictions." (GLM 4.7 FlashX, negative prompt, hard negative)
- "Some users report issues with outdated contact information and relatively high pricing for infrequent use." (Claude Haiku 4.5, negative prompt, soft negative)
- "Safer bets from reviews: Tools like Lusha (98% email accuracy, free tier)" (Grok 4.1 Fast, negative prompt, first choice)
- "Apollo.io or Lusha are the right entry points. Both offer free tiers" (Claude Haiku 4.5, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.