# Apollo.io vs Lusha: which do AI models recommend for enrichment, October 2026

GTM AI Recommendation Index, October 2026 Edition, Data enrichment. Eleven of fourteen models named Apollo.io first on the direct prompt; zero named Lusha. Page: https://gtm-ai-index.com/gtm-data/data-enrichment/apollo-io-vs-lusha/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Apollo.io | 73% | #1 of 12 | 14% | 72 | 14 of 14 |
| Lusha | 2% | #6 of 12 | 16% | 45 | 14 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: apollo.io first (first choices: Apollo.io) (alternatives: Cleanlist, Cognism, ZoomInfo)
- GPT-5.4 mini: apollo.io first (first choices: Apollo.io) (alternatives: Lusha, ZoomInfo)
- Perplexity Sonar: apollo.io first (first choices: Apollo.io) (alternatives: Cognism, UpLead)
- Grok 4.1 Fast: apollo.io first (first choices: Apollo.io) (alternatives: Cognism, UpLead)
- DeepSeek V4 Flash: apollo.io first (first choices: Apollo.io) (alternatives: Cleanlist, Cognism, HubSpot Breeze Intelligence, Lusha)
- Llama 4 Maverick: apollo.io first (first choices: Apollo.io) (alternatives: HubSpot Breeze Intelligence, UpLead)
- Kimi K2: apollo.io first (first choices: Apollo.io) (alternatives: Clay, HubSpot Breeze Intelligence)
- GLM 4.7 FlashX: apollo.io first (first choices: Apollo.io) (alternatives: Clay, Cognism, HubSpot Breeze Intelligence)
- MiniMax M2.5: apollo.io first (first choices: Apollo.io, HubSpot Breeze Intelligence) (alternatives: ZoomInfo)
- GPT-6 Luna: apollo.io first (first choices: Apollo.io) (alternatives: Clay, Cognism, HubSpot Breeze Intelligence)
- Muse Glimmer 30B: apollo.io first (first choices: Apollo.io) (alternatives: Cognism, HubSpot Sales Hub)
- Gemini 3.5 Flash: neither first, one named (first choices: Clay) (alternatives: Apollo.io, Cognism, HubSpot Breeze Intelligence, ZoomInfo)
- Qwen 3.7 Flash: neither first, one named (first choices: UpLead) (alternatives: Apollo.io, HubSpot Breeze Intelligence)
- Mistral Small: neither named (first choices: ZoomInfo) (alternatives: Clay, HubSpot Breeze Intelligence, UpLead)

## What the models said about Apollo.io

- "data accuracy and billing are the top pain points at scale" (Muse Glimmer 30B, negative prompt, hard negative)

## What the models said about Lusha

- "Low email accuracy: Independent checks suggest only about 68% email return at roughly 82% accuracy, which is below industry standards." (Mistral Small, negative prompt, hard negative)
- "Tools that have faced regulatory actions (e.g., Lusha's Italy fine) should be avoided in sensitive jurisdictions." (GLM 4.7 FlashX, negative prompt, hard negative)
- "Some users report issues with outdated contact information and relatively high pricing for infrequent use." (Claude Haiku 4.5, negative prompt, soft negative)
- "Safer bets from reviews: Tools like Lusha (98% email accuracy, free tier)" (Grok 4.1 Fast, negative prompt, first choice)
- "Apollo.io or Lusha are the right entry points. Both offer free tiers" (Claude Haiku 4.5, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.