# Data clean rooms: what AI models recommend, October 2026

GTM AI Recommendation Index, October 2026 Edition. Asked as "data clean room" and as "privacy-safe data collaboration platform", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories. Page: https://gtm-ai-index.com/gtm-data/data-clean-rooms/

**Standing:** Snowflake Data Clean Rooms leads with 19% of first choices; verdict contested. 59 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Snowflake Data Clean Rooms | 19% | 10% | 52 |
| 2 | AWS Clean Rooms | 15% | 7% | 42 |
| 3 | Amazon Marketing Cloud | 14% | 17% | 24 |
| 4 | InfoSum | 10% | 23% | 39 |
| 5 | Google Ads Data Hub | 10% | 18% | 28 |
| 6 | Decentriq | 3% | 11% | 28 |
| 7 | Databricks Clean Rooms | 2% | 15% | 27 |
| 8 | Habu | 2% | 14% | 14 |
| 9 | Meta Advanced Analytics | 2% | 12% | 16 |
| 10 | LiveRamp Clean Room | 2% | 32% | 37 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Databricks Clean Rooms, LiveRamp Safe Haven, Snowflake Data Clean Rooms; alternatives Apollo.io
- GPT-5.4 mini: AWS Clean Rooms; alternatives Acxiom, Databricks Clean Rooms, Snowflake Data Clean Rooms
- Gemini 3.5 Flash: Crossbeam; alternatives Amazon Marketing Cloud, Google Ads Data Hub, Salesforce Data Cloud DCR, Snowflake Data Clean Rooms
- Perplexity Sonar: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, InfoSum, LiveRamp Clean Room
- Grok 4.1 Fast: AWS Clean Rooms, Snowflake Data Clean Rooms; alternatives Decentriq, InfoSum, LiveRamp Clean Room
- Mistral Small: InfoSum; alternatives Decentriq, Habu, LiveRamp Clean Room
- DeepSeek V4 Flash: Optable; alternatives AWS Clean Rooms, Snowflake Data Clean Rooms
- Llama 4 Maverick: Amazon Marketing Cloud
- Qwen 3.7 Flash: LiveRamp Clean Room; alternatives Google Ads, Meta Advanced Analytics, Snowflake Data Clean Rooms, The Trade Desk
- Kimi K2: Optable; alternatives Habu, Snowflake Data Clean Rooms
- GLM 4.7 FlashX: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, Habu
- MiniMax M2.5: Amazon Marketing Cloud; alternatives Deciq
- GPT-6 Luna: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, BigQuery Data Clean Rooms, LiveRamp Clean Room
- Muse Glimmer 30B: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, LiveRamp Data Collaboration Platform powered by Habu

## Sources the answers cite

79 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- decentriq.com: 44 answers, 55 citations
- digitalapplied.com: 39 answers, 39 citations
- liveramp.com: 33 answers, 39 citations
- guideflow.com: 29 answers, 29 citations
- us.fitgap.com: 24 answers, 30 citations
- funnel.io: 23 answers, 23 citations
- gartner.com: 20 answers, 22 citations
- data-axle.com: 20 answers, 20 citations

Pages named in the most answers:

- https://decentriq.com/article/data-clean-rooms-compared (39 answers)
- https://digitalapplied.com/blog/data-clean-rooms-advertising-2026-marketer-decision-guide (39 answers)
- https://guideflow.com/blog/data-clean-room-software (29 answers)
- https://liveramp.com/blog/what-to-look-for-in-a-data-clean-room-provider-a-guide (26 answers)
- https://funnel.io/blog/data-clean-rooms (23 answers)
- https://gartner.com/reviews/market/data-clean-rooms (19 answers)
- https://dataknobs.com/data-products/secure-data-clean-rooms/data-clean-rooms.html (18 answers)
- https://data-axle.com/resources/blog/data-clean-rooms-explained-marketers (14 answers)
- https://aiopsschool.com/blog/top-10-data-clean-room-platforms-for-ai-features-pros-cons-comparison (13 answers)
- https://ctacquisitions.com/data-clean-room (13 answers)

## Warned against

- InfoSum: 9 of 39 labels negative. "Avoid enterprise SaaS (e.g., LiveRamp, InfoSum) at $500+/month unless trialing." (Grok 4.1 Fast, budget prompt)
- Google Ads Data Hub: 5 of 28 labels negative. "Platform-owned environments such as Google Ads Data Hub, Amazon Marketing Cloud and Meta’s PET-based collaborations are widely adopted but raise lock-in, portability and conflict-of-interest questions." (Muse Glimmer 30B, negative prompt)
- LiveRamp Clean Room: 12 of 37 labels negative. "What to Avoid as a Mid-Market B2B - LiveRamp / Habu: Enterprise-grade, with the average enterprise setup running around $879K" (DeepSeek V4 Flash, direct prompt)
- Snowflake Data Clean Rooms: 5 of 52 labels negative. "Usage-based through Snowflake consumption; costs scale with data volume" (Kimi K2, budget prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.