# Data clean rooms for enterprise buyers: what AI models recommend, October 2026

GTM AI Recommendation Index, October 2026 Edition. Asked as "data clean room" and as "privacy-safe data collaboration platform", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories. Page: https://gtm-ai-index.com/gtm-data/data-clean-rooms/enterprise/

**Standing:** Snowflake Data Clean Rooms leads with 38% of first choices; verdict contested. 45 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Snowflake Data Clean Rooms | 38% | 12% | 59 |
| 2 | AWS Clean Rooms | 11% | 16% | 49 |
| 3 | InfoSum | 11% | 17% | 42 |
| 4 | LiveRamp Clean Room | 9% | 9% | 45 |
| 5 | Decentriq | 7% | 5% | 38 |
| 6 | Habu | 2% | 13% | 15 |
| 7 | Databricks Clean Rooms | 0% | 17% | 35 |
| 8 | Amazon Marketing Cloud | 0% | 50% | 14 |
| 9 | Google Ads Data Hub | 0% | 47% | 17 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: no first choice; alternatives AWS Clean Rooms, Decentriq, LiveRamp Clean Room, Snowflake Data Clean Rooms
- GPT-5.4 mini: AWS Clean Rooms, Snowflake Data Clean Rooms; alternatives LiveRamp Clean Room
- Gemini 3.5 Flash: Crossbeam; alternatives Decentriq, InfoSum, LiveRamp Clean Room, Snowflake Data Clean Rooms
- Perplexity Sonar: Crossbeam; alternatives AWS Clean Rooms, Databricks Clean Rooms, Decentriq, Snowflake Data Clean Rooms
- Grok 4.1 Fast: AWS Clean Rooms; alternatives Decentriq, Snowflake Clean Room
- Mistral Small: Crossbeam; alternatives Amazon Marketing Cloud, Decentriq, LiveRamp Clean Room
- DeepSeek V4 Flash: Crossbeam; alternatives Databricks Clean Rooms, Habu, InfoSum, LiveRamp Clean Room
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: LiveRamp Clean Room; alternatives AWS Clean Rooms, Decentriq, InfoSum, Snowflake Data Clean Rooms
- Kimi K2: InfoSum; alternatives AWS Clean Rooms, LiveRamp Clean Room, Snowflake Data Clean Rooms
- GLM 4.7 FlashX: Crossbeam; alternatives AWS Clean Rooms, Databricks Clean Rooms, Decentriq, Google Cloud BigQuery
- MiniMax M2.5: AWS Clean Rooms, LiveRamp Clean Room; alternatives Decentriq, InfoSum, Snowflake Data Clean Rooms
- GPT-6 Luna: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, Databricks Clean Rooms, LiveRamp Clean Room
- Muse Glimmer 30B: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, Habu, LiveRamp Clean Room

## Sources the answers cite

78 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- decentriq.com: 50 answers, 77 citations
- guideflow.com: 44 answers, 46 citations
- liveramp.com: 29 answers, 42 citations
- data-axle.com: 26 answers, 27 citations
- docs.snowflake.com: 25 answers, 43 citations
- gartner.com: 25 answers, 31 citations
- digitalapplied.com: 25 answers, 25 citations
- aws.amazon.com: 22 answers, 30 citations

Pages named in the most answers:

- https://decentriq.com/article/data-clean-rooms-compared (44 answers)
- https://guideflow.com/blog/data-clean-room-software (44 answers)
- https://digitalapplied.com/blog/data-clean-rooms-advertising-2026-marketer-decision-guide (25 answers)
- https://gartner.com/reviews/market/data-clean-rooms (25 answers)
- https://data-axle.com/resources/blog/data-clean-rooms-explained-marketers (21 answers)
- https://liveramp.com/blog/what-to-look-for-in-a-data-clean-room-provider-a-guide (21 answers)
- https://dataknobs.com/data-products/secure-data-clean-rooms/data-clean-rooms.html (18 answers)
- https://media.bitpipe.com/io_31x/io_316125/item_2816271/IDC%20Marketscape%20Clean%20Rooms_US51607923e_Amazon.pdf (17 answers)
- https://us.fitgap.com/search/data-clean-room-software/enterprise (16 answers)
- https://ctacquisitions.com/data-clean-room (15 answers)

## Warned against

- Google Ads Data Hub: 8 of 17 labels negative. "The DCRs to avoid or be most cautious about are the walled-garden platforms (Google, Amazon, Meta) where the vendor has a structural conflict of interest" (DeepSeek V4 Flash, negative prompt)
- Amazon Marketing Cloud: 7 of 14 labels negative. "The DCRs to avoid or be most cautious about are the walled-garden platforms (Google, Amazon, Meta)" (DeepSeek V4 Flash, negative prompt)
- Meta Advanced Analytics: 6 of 9 labels negative. "The DCRs to avoid or be most cautious about are the walled-garden platforms (Google, Amazon, Meta)" (DeepSeek V4 Flash, negative prompt)
- AWS Clean Rooms: 8 of 49 labels negative. "Options to AVOID for Predictable Costs | AWS Clean Rooms | Usage-based pricing" (Kimi K2, budget prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.