# Databricks Clean Rooms vs Habu: which do AI models recommend for data clean rooms, October 2026

GTM AI Recommendation Index, October 2026 Edition, Data clean rooms. One of fourteen models named Databricks Clean Rooms first on the direct prompt; zero named Habu. Page: https://gtm-ai-index.com/gtm-data/data-clean-rooms/databricks-clean-rooms-vs-habu/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Databricks Clean Rooms | 2% | #7 of 10 | 15% | 27 | 12 of 14 |
| Habu | 2% | #8 of 10 | 14% | 14 | 7 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: databricks clean rooms first (first choices: Databricks Clean Rooms, LiveRamp Safe Haven, Snowflake Data Clean Rooms) (alternatives: Apollo.io)
- GPT-5.4 mini: neither first, one named (first choices: AWS Clean Rooms) (alternatives: Acxiom, Databricks Clean Rooms, Snowflake Data Clean Rooms)
- Mistral Small: neither first, one named (first choices: InfoSum) (alternatives: Decentriq, Habu, LiveRamp Clean Room)
- Kimi K2: neither first, one named (first choices: Optable) (alternatives: Habu, Snowflake Data Clean Rooms)
- GLM 4.7 FlashX: neither first, one named (first choices: Snowflake Data Clean Rooms) (alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, Habu, LiveRamp Relate)
- Gemini 3.5 Flash: neither named (first choices: Crossbeam) (alternatives: Amazon Marketing Cloud, Google Ads Data Hub, Salesforce Data Cloud DCR, Snowflake Data Clean Rooms)
- Perplexity Sonar: neither named (first choices: Snowflake Data Clean Rooms) (alternatives: AWS Clean Rooms, InfoSum, LiveRamp Clean Room)
- Grok 4.1 Fast: neither named (first choices: AWS Clean Rooms, Snowflake Data Clean Rooms) (alternatives: Decentriq, InfoSum, LiveRamp Clean Room)
- DeepSeek V4 Flash: neither named (first choices: Optable) (alternatives: AWS Clean Rooms, Snowflake Data Clean Rooms)
- Llama 4 Maverick: neither named (first choices: Amazon Marketing Cloud)
- Qwen 3.7 Flash: neither named (first choices: LiveRamp Clean Room) (alternatives: Google Ads, Meta Advanced Analytics, Snowflake Data Clean Rooms, The Trade Desk)
- MiniMax M2.5: neither named (first choices: Amazon Marketing Cloud) (alternatives: Deciq)
- GPT-6 Luna: neither named (first choices: Snowflake Data Clean Rooms) (alternatives: AWS Clean Rooms, BigQuery Data Clean Rooms, LiveRamp Clean Room)
- Muse Glimmer 30B: neither named (first choices: Snowflake Data Clean Rooms) (alternatives: AWS Clean Rooms, Amazon Marketing Cloud, Google Ads Data Hub, LiveRamp Data Collaboration Platform powered by Habu)

## What the models said about Databricks Clean Rooms

- "Cloud-based (e.g., AWS Clean Rooms, Snowflake, Databricks) | Strong infrastructure, but integration complexity and variable TCO" (Grok 4.1 Fast, negative prompt, soft negative)
- "Some concerns about identity resolution rules not being well-documented" (Kimi K2, negative prompt, soft negative)
- "user reviews of Databricks Clean Rooms have scored poorly here" (DeepSeek V4 Flash, negative prompt, soft negative)
- "Snowflake, Databricks, and LiveRamp Safe Haven provide balanced scalability and governance support." (Claude Haiku 4.5, direct prompt, first choice)
- "Choose Snowflake, Databricks, or AWS if you already have a mature data team" (Gemini 3.5 Flash, comparative prompt, first choice)
- "If your data ecosystem is built on Databricks, their Delta Sharing and Unity Catalog offer a similar, highly secure distributed data clean room experience." (Gemini 3.5 Flash, paraphrase prompt, alternative)

## What the models said about Habu

- "What to Avoid as a Mid-Market B2B - LiveRamp / Habu: Enterprise-grade" (DeepSeek V4 Flash, direct prompt, hard negative)
- "Only purchase a dedicated independent SaaS DCR (like LiveRamp/Habu) if you have a specific, high-revenue partner usecase lined up" (Gemini 3.5 Flash, scale prompt, soft negative)
- "Top Recommendation: Habu (now LiveRamp Clean Room)" (DeepSeek V4 Flash, paraphrase prompt, first choice)
- "Recognized for its user-friendly interface and ability to handle multiple partnerships and advanced analytics, ideal for mid-market B2B companies." (Mistral Small, direct prompt, alternative)
- "modern integrations like Habu or InfoSum) that allow partners to query and analyze data directly where it already lives" (Gemini 3.5 Flash, negative prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.