# Zoho Analytics vs Sigma: which do AI models recommend for BI & dashboards, October 2026

GTM AI Recommendation Index, October 2026 Edition, Dashboards and data visualization. Zero of fourteen models named Zoho Analytics first on the direct prompt; one named Sigma. Page: https://gtm-ai-index.com/gtm-data/dashboards-and-data-visualization/zoho-analytics-vs-sigma/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Zoho Analytics | 2% | #5 of 11 | 4% | 25 | 12 of 14 |
| Sigma | 2% | #6 of 11 | 0% | 15 | 8 of 14 |

## The direct prompt, model by model

- Gemini 3.5 Flash: sigma first (first choices: Sigma) (alternatives: Explo, Metabase, Microsoft Power BI, Sisense, Tableau)
- Perplexity Sonar: neither first, one named (first choices: Microsoft Power BI) (alternatives: Tableau, Zoho Analytics)
- Grok 4.1 Fast: neither first, one named (first choices: Microsoft Power BI) (alternatives: Looker, Tableau, Zoho Analytics)
- DeepSeek V4 Flash: neither first, one named (first choices: Microsoft Power BI) (alternatives: Domo, Looker Studio, Sigma, Tableau, ThoughtSpot)
- Qwen 3.7 Flash: neither first, one named (first choices: Microsoft Power BI) (alternatives: Domo, Looker, Tableau, Zoho Analytics)
- Kimi K2: neither first, one named (first choices: Microsoft Power BI) (alternatives: Sigma, Sisense, Tableau)
- GPT-6 Luna: neither first, one named (first choices: Microsoft Power BI) (alternatives: Looker, Sigma, Tableau)
- Claude Haiku 4.5: neither named (first choices: Microsoft Power BI, Tableau) (alternatives: Metabase)
- GPT-5.4 mini: neither named (first choices: Microsoft Power BI) (alternatives: Looker, Tableau)
- Mistral Small: neither named (first choices: Tableau) (alternatives: Domo, Microsoft Power BI)
- Llama 4 Maverick: neither named
- GLM 4.7 FlashX: neither named (first choices: Microsoft Power BI) (alternatives: Looker, Qlik Sense, Tableau)
- MiniMax M2.5: neither named (first choices: Microsoft Power BI) (alternatives: Domo, Tableau)
- Muse Glimmer 30B: neither named (first choices: Microsoft Power BI) (alternatives: Domo, Looker, Looker Studio, Tableau, ThoughtSpot)

## What the models said about Zoho Analytics

- "Avoid ... paid starters like Zoho/Qlik for true budget constraints." (Grok 4.1 Fast, budget prompt, hard negative)
- "It's ideal if you run a small team with a limited budget and need AI-assisted insights without enterprise pricing" (Claude Haiku 4.5, budget prompt, first choice)
- "Need enterprise-grade features (security, collaboration) but have little cash. | Zoho Analytics | $0 – $48" (Qwen 3.7 Flash, budget prompt, alternative)
- "a value-focused BI and visualization tool for small and mid-sized businesses that want accessible reporting" (Llama 4 Maverick, paraphrase prompt, alternative)

## What the models said about Sigma

- "go with Sigma Computing" (Gemini 3.5 Flash, direct prompt, first choice)
- "Choose Sigma if your team lives in Excel, you use Snowflake/Databricks, and you want business users to perform heavy ad-hoc analysis on live data." (Gemini 3.5 Flash, comparative prompt, alternative)
- "Sisense or Sigma are particularly strong choices due to their embedded analytics capabilities" (Kimi K2, direct prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.