# ThoughtSpot vs Zoho Analytics: which do AI models recommend for BI & dashboards, September 2026

GTM AI Recommendation Index, September 2026 Edition, Dashboards and data visualization. One of twelve models named ThoughtSpot first on the direct prompt; one named Zoho Analytics. Page: https://gtm-ai-index.com/gtm-data/dashboards-and-data-visualization/thoughtspot-vs-zoho-analytics/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| ThoughtSpot | 2% | #5 of 13 | 8% | 26 | 12 of 12 |
| Zoho Analytics | 2% | #6 of 13 | 6% | 18 | 10 of 12 |

## The direct prompt, model by model

- Llama 4 Maverick: thoughtspot first (first choices: ThoughtSpot) (alternatives: Hex, Looker, Microsoft Power BI, Sigma, Sisense, Tableau)
- Claude Haiku 4.5: zoho analytics first (first choices: Microsoft Power BI, Zoho Analytics) (alternatives: Looker, Metabase, Omni, Tableau)
- GPT-5.4 mini: neither first, one named (first choices: Microsoft Power BI) (alternatives: Domo, Looker, Tableau, ThoughtSpot)
- Grok 4.1 Fast: neither first, one named (first choices: Microsoft Power BI) (alternatives: Metabase, Tableau, Zoho Analytics)
- DeepSeek V4 Flash: neither first, one named (first choices: Microsoft Power BI) (alternatives: Looker, Sigma, Tableau, Zoho Analytics)
- Qwen 3.7 Flash: neither first, one named (first choices: Microsoft Power BI) (alternatives: Tableau, ThoughtSpot)
- MiniMax M2.5: neither first, one named (first choices: Microsoft Power BI) (alternatives: Domo, Qlik Sense, Tableau, ThoughtSpot)
- Gemini 3.5 Flash: neither named (first choices: Microsoft Power BI) (alternatives: Cube, Metabase, Sigma, Sisense)
- Perplexity Sonar: neither named (first choices: Microsoft Power BI) (alternatives: Fairview, Looker)
- Mistral Small: neither named (first choices: Microsoft Power BI) (alternatives: Domo, Looker, Sisense, Tableau)
- Kimi K2: neither named (first choices: Microsoft Power BI) (alternatives: Looker, Looker Studio, Tableau)
- GLM 4.7 FlashX: neither named (first choices: Microsoft Power BI) (alternatives: Looker, Tableau)

## What the models said about ThoughtSpot

- "ThoughtSpot — Starts at $25/user but balloons quickly" (DeepSeek V4 Flash, budget prompt, hard negative)
- "Pricing opacity; consumption model can escalate significantly" (Kimi K2, negative prompt, soft negative)
- "ThoughtSpot - Best for AI-powered business intelligence with GenAI-powered self-serve experience." (Llama 4 Maverick, direct prompt, first choice)
- "Choose ThoughtSpot if your goal is to empower *everyone* to self-serve without teaching them to code." (Qwen 3.7 Flash, comparative prompt, alternative)
- "Select ThoughtSpot if: Your leadership team is frustrated because they wait days/weeks for reports" (Qwen 3.7 Flash, direct prompt, alternative)

## What the models said about Zoho Analytics

- "Performance dips above 10M rows; limited enterprise scalability" (Kimi K2, negative prompt, soft negative)
- "Zoho Analytics, Microsoft Power BI, and Metabase offer the best balance of cost and capability" (Claude Haiku 4.5, direct prompt, first choice)
- "For small businesses: Zoho Analytics provides the best balance of features and cost with a generous free tier." (MiniMax M2.5, budget prompt, alternative)
- "affordable (from ~$25/mo), AI-powered, and excellent for mixed tech stacks with limited dedicated BI staff" (DeepSeek V4 Flash, direct prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.