# Sigma vs Domo: which do AI models recommend for BI & dashboards, October 2026

GTM AI Recommendation Index, October 2026 Edition, Dashboards and data visualization. One of fourteen models named Sigma first on the direct prompt; zero named Domo. Page: https://gtm-ai-index.com/gtm-data/dashboards-and-data-visualization/sigma-vs-domo/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Sigma | 2% | #6 of 11 | 0% | 15 | 8 of 14 |
| Domo | 2% | #7 of 11 | 21% | 24 | 11 of 14 |

## The direct prompt, model by model

- Gemini 3.5 Flash: sigma first (first choices: Sigma) (alternatives: Explo, Metabase, Microsoft Power BI, Sisense, Tableau)
- Mistral Small: neither first, one named (first choices: Tableau) (alternatives: Domo, Microsoft Power BI)
- DeepSeek V4 Flash: neither first, one named (first choices: Microsoft Power BI) (alternatives: Domo, Looker Studio, Sigma, Tableau, ThoughtSpot)
- Qwen 3.7 Flash: neither first, one named (first choices: Microsoft Power BI) (alternatives: Domo, Looker, Tableau, Zoho Analytics)
- Kimi K2: neither first, one named (first choices: Microsoft Power BI) (alternatives: Sigma, Sisense, Tableau)
- MiniMax M2.5: neither first, one named (first choices: Microsoft Power BI) (alternatives: Domo, Tableau)
- GPT-6 Luna: neither first, one named (first choices: Microsoft Power BI) (alternatives: Looker, Sigma, Tableau)
- Muse Glimmer 30B: neither first, one named (first choices: Microsoft Power BI) (alternatives: Domo, Looker, Looker Studio, Tableau, ThoughtSpot)
- Claude Haiku 4.5: neither named (first choices: Microsoft Power BI, Tableau) (alternatives: Metabase)
- GPT-5.4 mini: neither named (first choices: Microsoft Power BI) (alternatives: Looker, Tableau)
- Perplexity Sonar: neither named (first choices: Microsoft Power BI) (alternatives: Tableau, Zoho Analytics)
- Grok 4.1 Fast: neither named (first choices: Microsoft Power BI) (alternatives: Looker, Tableau, Zoho Analytics)
- Llama 4 Maverick: neither named
- GLM 4.7 FlashX: neither named (first choices: Microsoft Power BI) (alternatives: Looker, Qlik Sense, Tableau)

## What the models said about Sigma

- "go with Sigma Computing" (Gemini 3.5 Flash, direct prompt, first choice)
- "Choose Sigma if your team lives in Excel, you use Snowflake/Databricks, and you want business users to perform heavy ad-hoc analysis on live data." (Gemini 3.5 Flash, comparative prompt, alternative)
- "Sisense or Sigma are particularly strong choices due to their embedded analytics capabilities" (Kimi K2, direct prompt, alternative)

## What the models said about Domo

- "long-standing complaints about consumption-based credit pricing that makes annual cost hard to predict" (Muse Glimmer 30B, negative prompt, hard negative)
- "If you need strict data sovereignty or already have a strong warehouse and don't want to duplicate data into another cloud." (Perplexity Sonar, negative prompt, soft negative)
- "advises small-to-medium businesses to avoid these unless they have dedicated data teams and large budgets" (MiniMax M2.5, negative prompt, soft negative)
- "Domo - a strong fit for mid-to-large organizations that need an all-in-one, self-service cloud analytics platform with broad integrations." (Llama 4 Maverick, paraphrase prompt, first choice)
- "Cloud-native BI plus data app platform. Strong mobile experience. But requires a bigger budget commitment." (DeepSeek V4 Flash, direct prompt, alternative)
- "Domo is particularly well aligned with mid-market organizations focused on self-service analytics" (Muse Glimmer 30B, direct prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.