# Microsoft Power BI vs Qlik Sense: which do AI models recommend for BI & dashboards, September 2026

GTM AI Recommendation Index, September 2026 Edition, Dashboards and data visualization. Eleven of twelve models named Microsoft Power BI first on the direct prompt; zero named Qlik Sense. Page: https://gtm-ai-index.com/gtm-data/dashboards-and-data-visualization/microsoft-power-bi-vs-qlik-sense/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Microsoft Power BI | 62% | #1 of 13 | 8% | 62 | 12 of 12 |
| Qlik Sense | 2% | #7 of 13 | 16% | 25 | 12 of 12 |

## The direct prompt, model by model

- Claude Haiku 4.5: microsoft power bi first (first choices: Microsoft Power BI, Zoho Analytics) (alternatives: Looker, Metabase, Omni, Tableau)
- GPT-5.4 mini: microsoft power bi first (first choices: Microsoft Power BI) (alternatives: Domo, Looker, Tableau, ThoughtSpot)
- Gemini 3.5 Flash: microsoft power bi first (first choices: Microsoft Power BI) (alternatives: Cube, Metabase, Sigma, Sisense)
- Perplexity Sonar: microsoft power bi first (first choices: Microsoft Power BI) (alternatives: Fairview, Looker)
- Grok 4.1 Fast: microsoft power bi first (first choices: Microsoft Power BI) (alternatives: Metabase, Tableau, Zoho Analytics)
- Mistral Small: microsoft power bi first (first choices: Microsoft Power BI) (alternatives: Domo, Looker, Sisense, Tableau)
- DeepSeek V4 Flash: microsoft power bi first (first choices: Microsoft Power BI) (alternatives: Looker, Sigma, Tableau, Zoho Analytics)
- Qwen 3.7 Flash: microsoft power bi first (first choices: Microsoft Power BI) (alternatives: Tableau, ThoughtSpot)
- Kimi K2: microsoft power bi first (first choices: Microsoft Power BI) (alternatives: Looker, Looker Studio, Tableau)
- GLM 4.7 FlashX: microsoft power bi first (first choices: Microsoft Power BI) (alternatives: Looker, Tableau)
- MiniMax M2.5: microsoft power bi first (first choices: Microsoft Power BI) (alternatives: Domo, Qlik Sense, Tableau, ThoughtSpot)
- Llama 4 Maverick: neither first, one named (first choices: ThoughtSpot) (alternatives: Hex, Looker, Microsoft Power BI, Sigma, Sisense, Tableau)

## What the models said about Microsoft Power BI

- "Power BI Limitations: ... Complex DAX syntax that's difficult to learn ... Slower performance with large datasets" (GLM 4.7 FlashX, negative prompt, soft negative)
- "While popular and affordable, users consistently report: - Severe performance lags with database connections" (MiniMax M2.5, negative prompt, soft negative)
- "Microsoft Power BI is the best default choice because it offers broad capability, strong self-service dashboards, and low starting cost" (Perplexity Sonar, direct prompt, first choice)
- "Microsoft Power BI is the strongest default: it's the most affordable, integrates seamlessly, and scales with self-service." (DeepSeek V4 Flash, direct prompt, first choice)
- "Strengths: Deep integration with Microsoft ecosystem (Excel, Azure, SQL Server), affordable pricing, AI Copilot features" (MiniMax M2.5, comparative prompt, first choice)

## What the models said about Qlik Sense

- "Performance degradation with large datasets (slow around 5GB) ... Steep learning curve" (GLM 4.7 FlashX, negative prompt, soft negative)
- "Steeper learning curve; performance degradation with large datasets" (Kimi K2, negative prompt, soft negative)
- "Qlik Sense (but consider strategic uncertainty)" (Mistral Small, negative prompt, soft negative)
- "Qlik Sense is a powerful tool for associative analysis and is a good fit for mid-market and enterprise organizations." (Llama 4 Maverick, paraphrase prompt, first choice)
- "If you have complex data relationships: Qlik Sense (associative analytics model)" (Mistral Small, scale prompt, alternative)
- "Qlik Sense: Choose if you need associative analytics and free-form exploration" (MiniMax M2.5, direct prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.