# Looker Studio vs Qlik Sense: which do AI models recommend for BI & dashboards, September 2026

GTM AI Recommendation Index, September 2026 Edition, Dashboards and data visualization. Zero of twelve models named Looker Studio first on the direct prompt; zero named Qlik Sense. Page: https://gtm-ai-index.com/gtm-data/dashboards-and-data-visualization/looker-studio-vs-qlik-sense/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Looker Studio | 14% | #2 of 13 | 22% | 23 | 12 of 12 |
| Qlik Sense | 2% | #7 of 13 | 16% | 25 | 12 of 12 |

## The direct prompt, model by model

- Kimi K2: neither first, one named (first choices: Microsoft Power BI) (alternatives: Looker, Looker Studio, Tableau)
- MiniMax M2.5: neither first, one named (first choices: Microsoft Power BI) (alternatives: Domo, Qlik Sense, Tableau, ThoughtSpot)
- Claude Haiku 4.5: neither named (first choices: Microsoft Power BI, Zoho Analytics) (alternatives: Looker, Metabase, Omni, Tableau)
- GPT-5.4 mini: neither named (first choices: Microsoft Power BI) (alternatives: Domo, Looker, Tableau, ThoughtSpot)
- Gemini 3.5 Flash: neither named (first choices: Microsoft Power BI) (alternatives: Cube, Metabase, Sigma, Sisense)
- Perplexity Sonar: neither named (first choices: Microsoft Power BI) (alternatives: Fairview, Looker)
- Grok 4.1 Fast: neither named (first choices: Microsoft Power BI) (alternatives: Metabase, Tableau, Zoho Analytics)
- Mistral Small: neither named (first choices: Microsoft Power BI) (alternatives: Domo, Looker, Sisense, Tableau)
- DeepSeek V4 Flash: neither named (first choices: Microsoft Power BI) (alternatives: Looker, Sigma, Tableau, Zoho Analytics)
- Llama 4 Maverick: neither named (first choices: ThoughtSpot) (alternatives: Hex, Looker, Microsoft Power BI, Sigma, Sisense, Tableau)
- Qwen 3.7 Flash: neither named (first choices: Microsoft Power BI) (alternatives: Tableau, ThoughtSpot)
- GLM 4.7 FlashX: neither named (first choices: Microsoft Power BI) (alternatives: Looker, Tableau)

## What the models said about Looker Studio

- "Avoid for complex relational data modeling." (Gemini 3.5 Flash, negative prompt, hard negative)
- "Performance issues with large, heavily-blended datasets ... Frequent connector failures for non-Google platforms" (GLM 4.7 FlashX, negative prompt, soft negative)
- "Free, but has significant limitations: Performance degrades badly beyond ~100MB" (DeepSeek V4 Flash, negative prompt, soft negative)
- "For most small businesses starting out, Looker Studio (if Google-connected) or Power BI Desktop → Pro (for Microsoft shops) offer the best balance" (Qwen 3.7 Flash, budget prompt, first choice)
- "Google Looker Studio (formerly Google Data Studio) is the best business intelligence and dashboard tool for a company with a limited budget." (Grok 4.1 Fast, budget prompt, first choice)
- "If your data lives in Google products (GA4, Sheets, BigQuery) → Google Looker Studio
- Free, fast setup, no installation." (GLM 4.7 FlashX, budget prompt, first choice)

## What the models said about Qlik Sense

- "Performance degradation with large datasets (slow around 5GB) ... Steep learning curve" (GLM 4.7 FlashX, negative prompt, soft negative)
- "Steeper learning curve; performance degradation with large datasets" (Kimi K2, negative prompt, soft negative)
- "Qlik Sense (but consider strategic uncertainty)" (Mistral Small, negative prompt, soft negative)
- "Qlik Sense is a powerful tool for associative analysis and is a good fit for mid-market and enterprise organizations." (Llama 4 Maverick, paraphrase prompt, first choice)
- "If you have complex data relationships: Qlik Sense (associative analytics model)" (Mistral Small, scale prompt, alternative)
- "Qlik Sense: Choose if you need associative analytics and free-form exploration" (MiniMax M2.5, direct prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.