# Looker Studio vs Domo: which do AI models recommend for BI & dashboards, October 2026

GTM AI Recommendation Index, October 2026 Edition, Dashboards and data visualization. Zero of fourteen models named Looker Studio first on the direct prompt; zero named Domo. Page: https://gtm-ai-index.com/gtm-data/dashboards-and-data-visualization/looker-studio-vs-domo/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Looker Studio | 25% | #2 of 11 | 10% | 29 | 13 of 14 |
| Domo | 2% | #7 of 11 | 21% | 24 | 11 of 14 |

## The direct prompt, model by model

- Mistral Small: neither first, one named (first choices: Tableau) (alternatives: Domo, Microsoft Power BI)
- DeepSeek V4 Flash: neither first, one named (first choices: Microsoft Power BI) (alternatives: Domo, Looker Studio, Sigma, Tableau, ThoughtSpot)
- Qwen 3.7 Flash: neither first, one named (first choices: Microsoft Power BI) (alternatives: Domo, Looker, Tableau, Zoho Analytics)
- MiniMax M2.5: neither first, one named (first choices: Microsoft Power BI) (alternatives: Domo, Tableau)
- Muse Glimmer 30B: neither first, one named (first choices: Microsoft Power BI) (alternatives: Domo, Looker, Looker Studio, Tableau, ThoughtSpot)
- Claude Haiku 4.5: neither named (first choices: Microsoft Power BI, Tableau) (alternatives: Metabase)
- GPT-5.4 mini: neither named (first choices: Microsoft Power BI) (alternatives: Looker, Tableau)
- Gemini 3.5 Flash: neither named (first choices: Sigma) (alternatives: Explo, Metabase, Microsoft Power BI, Sisense, Tableau)
- Perplexity Sonar: neither named (first choices: Microsoft Power BI) (alternatives: Tableau, Zoho Analytics)
- Grok 4.1 Fast: neither named (first choices: Microsoft Power BI) (alternatives: Looker, Tableau, Zoho Analytics)
- Llama 4 Maverick: neither named
- Kimi K2: neither named (first choices: Microsoft Power BI) (alternatives: Sigma, Sisense, Tableau)
- GLM 4.7 FlashX: neither named (first choices: Microsoft Power BI) (alternatives: Looker, Qlik Sense, Tableau)
- GPT-6 Luna: neither named (first choices: Microsoft Power BI) (alternatives: Looker, Sigma, Tableau)

## What the models said about Looker Studio

- "Free Looker Studio for business-critical, tightly governed BI... check whether its permissions and administration meet your requirements" (GPT-6 Luna, negative prompt, soft negative)
- "Looker Studio (Free, easy to hook up to Google products, but lacks governance)" (Gemini 3.5 Flash, paraphrase prompt, soft negative)
- "Overly Basic/Freemium Visualization Tools (Avoid for Scaling Businesses)" (Gemini 3.5 Flash, negative prompt, soft negative)
- "If your goal is to spend exactly $0 and you do not want to manage servers or databases, Google Looker Studio ... is the easiest and most accessible option." (Gemini 3.5 Flash, budget prompt, first choice)
- "Google Looker Studio (formerly Google Data Studio) stands out as the best business intelligence and dashboard tool for a company with a limited budget." (Grok 4.1 Fast, budget prompt, first choice)
- "Looker Studio is best for budget-conscious businesses primarily using Google tools ... and is free and works well with Google products" (Claude Haiku 4.5, budget prompt, first choice)

## What the models said about Domo

- "long-standing complaints about consumption-based credit pricing that makes annual cost hard to predict" (Muse Glimmer 30B, negative prompt, hard negative)
- "If you need strict data sovereignty or already have a strong warehouse and don't want to duplicate data into another cloud." (Perplexity Sonar, negative prompt, soft negative)
- "advises small-to-medium businesses to avoid these unless they have dedicated data teams and large budgets" (MiniMax M2.5, negative prompt, soft negative)
- "Domo - a strong fit for mid-to-large organizations that need an all-in-one, self-service cloud analytics platform with broad integrations." (Llama 4 Maverick, paraphrase prompt, first choice)
- "Cloud-native BI plus data app platform. Strong mobile experience. But requires a bigger budget commitment." (DeepSeek V4 Flash, direct prompt, alternative)
- "Domo is particularly well aligned with mid-market organizations focused on self-service analytics" (Muse Glimmer 30B, direct prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.