# Hightouch vs Census: which do AI models recommend for CDP, October 2026

GTM AI Recommendation Index, October 2026 Edition, Customer data platforms. Six of fourteen models named Hightouch first on the direct prompt; zero named Census. Page: https://gtm-ai-index.com/gtm-data/customer-data-platforms/hightouch-vs-census/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Hightouch | 20% | #2 of 12 | 5% | 42 | 14 of 14 |
| Census | 2% | #5 of 12 | 0% | 11 | 4 of 14 |

## The direct prompt, model by model

- GPT-5.4 mini: hightouch first (first choices: Hightouch) (alternatives: RudderStack, Segment)
- Gemini 3.5 Flash: hightouch first (first choices: Hightouch) (alternatives: BlueConic, CaliberMind, Segment)
- Mistral Small: hightouch first (first choices: Hightouch, Segment) (alternatives: BlueConic, Demandbase, Tealium)
- DeepSeek V4 Flash: hightouch first (first choices: Hightouch, Segment) (alternatives: BlueConic, RudderStack)
- Qwen 3.7 Flash: hightouch first (first choices: Hightouch, Segment) (alternatives: AudienceStream, HubSpot, RudderStack, mParticle)
- GPT-6 Luna: hightouch first (first choices: Hightouch) (alternatives: RudderStack, Segment)
- Claude Haiku 4.5: neither first, one named (first choices: BlueConic, Segment) (alternatives: Hightouch, Salesforce Data Cloud)
- Perplexity Sonar: neither first, one named (first choices: Segment) (alternatives: BlueConic, Hightouch, Tealium)
- Grok 4.20: neither first, one named (first choices: Segment) (alternatives: BlueConic, Hightouch)
- Llama 4 Maverick: neither first, one named (first choices: ZoomInfo) (alternatives: Hightouch, Segment, Tealium)
- Muse Glimmer 30B: neither first, one named (first choices: BlueConic, Segment) (alternatives: Hightouch, Salesforce Data Cloud, Tealium, Treasure Data)
- Kimi K2: neither named (first choices: BlueConic) (alternatives: Salesforce Data Cloud, Tealium)
- GLM 4.7 FlashX: neither named (first choices: Segment) (alternatives: 6sense, HubSpot, Salesforce Data Cloud)
- MiniMax M2.5: neither named (first choices: HubSpot CDP) (alternatives: Bloomreach, RudderStack, Segment, Tealium)

## What the models said about Hightouch

- "Hightouch if your warehouse data model is immature or your team lacks SQL resources, because setup can stall before activation work begins." (Perplexity Sonar, negative prompt, soft negative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.