{
 "_comment": "The vendor alias table is part of the measuring instrument. Raw judge labels (Vendor Raw Name + Label) are the permanent record; every published number is derived by resolving raw names through this file. Any change here bumps version, adds a changelog line, and regenerates every report in reports/ with scripts/regenerate_reports.py so the whole series is scored under one table version. The Airtable Vendors table mirrors the vendors list for the judge and for browsing; it is not the instrument of record and the judge link on a Scores row is not used in scoring.",
 "version": "2026-09-08.5",
 "changelog": [
  {
   "version": "2026-09-08.1",
   "note": "Seeded 38 CDP-centric vendors, then 438 vendors from the September 2026 Edition normalization backlog across all twelve categories."
  },
  {
   "version": "2026-09-08.2",
   "note": "Category-scoped aliases for bare parent and multi-product names (Salesforce, HubSpot, Adobe, Oracle, SAP, Semrush, Ahrefs, Salesloft, Outreach, Zoom, Clari, Gong). Split rule for combined answers such as A / B and A + B. Exclusion list for ad-platform self-attribution and general-purpose tools. Nine products added from the 38 unresolved September 2026 Edition names."
  },
  {
   "version": "2026-09-08.3",
   "note": "status: discontinued on eleven products so a positive label on a dead product is reportable. No resolution change."
  },
  {
   "version": "2026-09-08.4",
   "note": "Categories 13 (marketing automation and campaign management) and 14 (email marketing) added with a conflict disclosure: 49 vendors, category-scoped readings for HubSpot, Adobe, Oracle, Zoho, Microsoft, Salesforce, SAP, Twilio and Intuit, and existing vendors extended into the two categories. Gane is in the catalog so that if a model names it, the label is published like any other."
  },
  {
   "version": "2026-09-08.5",
   "note": "Tier-suffix rule (a product tier counts as the product). Aliases for Salesforce Account Engagement naming and four email vendors added after the first read of categories 13 and 14."
  }
 ],
 "rules": {
  "order": [
   "category alias",
   "global alias or canonical name",
   "exclusion",
   "trailing tier words removed, then the first two steps again",
   "split on separators with every part resolving",
   "unresolved"
  ],
  "case_insensitive": true,
  "strip_trailing_parenthetical": "a trailing (by X), (formerly X), (now X), (part of X) or any trailing parenthetical is removed before matching",
  "split_separators": [
   " + ",
   " / ",
   "/",
   " & ",
   " and "
  ],
  "split_note": "A combined answer produces one label per product with the same label and evidence. Only applied when every part resolves; otherwise the name stays unresolved.",
  "bare_name_precedent": "A bare vendor name resolves to that vendor's product for the asked category when it has exactly one (Salesforce in customer support is Service Cloud). Where the vendor has no product in the asked category, the name stays unresolved and is listed in the report. This is a directional assumption: a model writing a bare vendor name may mean the platform generally rather than the in-category product. The report lists every category-scoped resolution so the assumption is visible and reversible.",
  "catalog_is_instrument": "Adding a vendor can change how historical raw names resolve (a bare Salesforce in attribution stays unresolved only until a Salesforce attribution product exists). The catalog therefore follows the same discipline as the aliases: every change bumps the version and regenerates the series.",
  "tier_suffixes": [
   "Professional",
   "Pro",
   "Enterprise",
   "Starter",
   "Free",
   "Standard",
   "Plus",
   "Premium",
   "Basic",
   "Growth",
   "Business",
   "Team",
   "Teams",
   "Lite",
   "Comfort",
   "Advanced",
   "Essentials",
   "Max",
   "Ultimate",
   "Scale"
  ],
  "tier_note": "A raw name that fails to resolve is retried with trailing pricing-tier words removed (Professional, Pro, Enterprise, Starter, Free, Standard and so on, including a trailing plus sign or a slash-separated pair of tiers), so a tier of a product counts as the product."
 },
 "category_aliases": {
  "Salesforce": {
   "customer-data-platforms": "Salesforce Data Cloud",
   "customer-support-helpdesk": "Salesforce Service Cloud",
   "sales-engagement": "Salesforce Sales Engagement",
   "conversation-intelligence": "Salesforce Sales Cloud",
   "marketing-automation": "Salesforce Marketing Cloud Account Engagement",
   "email-marketing": "Salesforce Marketing Cloud"
  },
  "HubSpot": {
   "customer-data-platforms": "HubSpot",
   "customer-support-helpdesk": "HubSpot Service Hub",
   "marketing-cms": "HubSpot Content Hub",
   "sales-engagement": "HubSpot Sales Hub",
   "conversation-intelligence": "HubSpot Sales Hub",
   "attribution-mmm": "HubSpot Marketing Hub",
   "ai-visibility-tracking": "HubSpot AEO Grader",
   "marketing-automation": "HubSpot Marketing Hub",
   "email-marketing": "HubSpot Marketing Hub"
  },
  "HubSpot's native tooling": {
   "conversation-intelligence": "HubSpot Sales Hub"
  },
  "Adobe": {
   "customer-data-platforms": "Adobe Real-Time CDP",
   "marketing-cms": "Adobe Experience Manager",
   "attribution-mmm": "Adobe Mix Modeler",
   "marketing-automation": "Adobe Marketo Engage",
   "email-marketing": "Adobe Campaign"
  },
  "Oracle": {
   "customer-data-platforms": "Oracle Unity",
   "marketing-cms": "Oracle Content Management",
   "marketing-automation": "Oracle Eloqua"
  },
  "SAP": {
   "customer-data-platforms": "SAP Customer Data Platform",
   "marketing-automation": "SAP Emarsys",
   "email-marketing": "SAP Emarsys"
  },
  "Semrush": {
   "ai-visibility-tracking": "Semrush AI Visibility Toolkit"
  },
  "Ahrefs": {
   "ai-visibility-tracking": "Ahrefs Brand Radar"
  },
  "Salesloft": {
   "conversation-intelligence": "Salesloft Conversations"
  },
  "Outreach": {
   "conversation-intelligence": "Outreach Kaia"
  },
  "Gong": {
   "sales-engagement": "Gong Engage"
  },
  "Clari": {
   "sales-engagement": "Groove",
   "conversation-intelligence": "Clari Copilot"
  },
  "Zoom": {
   "conversation-intelligence": "Zoom Revenue Accelerator",
   "webinar-virtual-events": "Zoom Webinars"
  },
  "Zoho": {
   "customer-support-helpdesk": "Zoho Desk",
   "webinar-virtual-events": "Zoho Webinar",
   "sales-engagement": "Bigin by Zoho",
   "marketing-automation": "Zoho Marketing Automation",
   "email-marketing": "Zoho Campaigns"
  },
  "Microsoft": {
   "webinar-virtual-events": "Microsoft Teams",
   "data-warehouse-reverse-etl": "Microsoft Fabric",
   "customer-data-platforms": "Microsoft Dynamics 365 Customer Insights",
   "marketing-automation": "Microsoft Dynamics 365 Customer Insights - Journeys"
  },
  "Google": {
   "data-warehouse-reverse-etl": "BigQuery",
   "product-analytics": "Google Analytics 4",
   "webinar-virtual-events": "Google Meet"
  },
  "Freshworks": {
   "customer-support-helpdesk": "Freshdesk"
  },
  "Atlassian": {
   "customer-support-helpdesk": "Jira Service Management"
  },
  "Twilio": {
   "customer-data-platforms": "Segment",
   "email-marketing": "SendGrid"
  },
  "Intuit": {
   "email-marketing": "Mailchimp"
  }
 },
 "exclude": [
  {
   "name": "Google Ads",
   "reason": "ad platform self-reported attribution, not a vendor in the category"
  },
  {
   "name": "Meta Ads Manager",
   "reason": "ad platform self-reported attribution, not a vendor in the category"
  },
  {
   "name": "LinkedIn Ads",
   "reason": "ad platform self-reported attribution, not a vendor in the category"
  },
  {
   "name": "TikTok",
   "reason": "ad platform self-reported attribution, not a vendor in the category"
  },
  {
   "name": "Amazon",
   "reason": "ad platform self-reported attribution, not a vendor in the category"
  },
  {
   "name": "Meta Conversion Lift",
   "reason": "ad platform lift study, not a vendor in the category"
  },
  {
   "name": "Google geo experiments/Ads lift studies",
   "reason": "ad platform lift study, not a vendor in the category"
  },
  {
   "name": "Native Google, Meta, TikTok and Amazon attribution",
   "reason": "ad platform self-reported attribution, not a vendor in the category"
  },
  {
   "name": "Excel",
   "reason": "general-purpose tool, not a vendor in the category"
  }
 ],
 "vendors": [
  {
   "name": "Hightouch",
   "aliases": [
    "Hightouch CDP",
    "Hightouch Customer Studio",
    "Hightouch Free",
    "Hightouch Reverse ETL"
   ],
   "categories": [
    "customer-data-platforms",
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "rec2RyoW3XKMFFTkR",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Zeta Global",
   "aliases": [
    "Zeta",
    "Zeta Marketing Platform"
   ],
   "categories": [
    "customer-data-platforms",
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "rec35XOnJqUEzqzqP",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Tealium",
   "aliases": [
    "Tealium AudienceStream",
    "Tealium CDP"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "rec7L9Xby5njU1EEV",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "CustomerLabs",
   "aliases": [
    "Customer Labs",
    "CustomerLabs CDP"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "rec9ad5pouTPNzUcZ",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "6sense",
   "aliases": [
    "6Sense",
    "Six Sense",
    "Slintel/6sense",
    "Slintel"
   ],
   "categories": [
    "customer-data-platforms",
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recBTgssuj7XWJscW",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Adobe Real-Time CDP",
   "aliases": [
    "Adobe Experience Platform",
    "Adobe Experience Platform (AEP)",
    "AEP",
    "Adobe RTCDP",
    "Adobe Real Time CDP",
    "Adobe Real-Time Customer Data Platform",
    "Adobe RT-CDP"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "Adobe",
   "lab": "none",
   "airtable_id": "recCKksWgRC3eZPdL",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "SAP Customer Data Platform",
   "aliases": [
    "SAP CDP",
    "SAP Emarsys",
    "Emarsys"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "SAP",
   "lab": "none",
   "airtable_id": "recDJEZDN6tk4dNcm",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "June",
   "aliases": [
    "June.so",
    "June Analytics"
   ],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recDPWrp5MKYIIiIH",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "BlueConic",
   "aliases": [
    "Blueconic",
    "Blue Conic"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recGIy8MzeoeKgx8L",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "ActiveCampaign",
   "aliases": [
    "Active Campaign"
   ],
   "categories": [
    "customer-data-platforms",
    "marketing-automation",
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recGqVBA9FCTlcA71",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Pocus",
   "aliases": [
    "Pocus.io"
   ],
   "categories": [
    "customer-data-platforms",
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recHAXPZFht3JIIo1",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Amperity",
   "aliases": [
    "Amperity CDP"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recJdLgCLxxEf5Xt6",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Simon Data",
   "aliases": [
    "Simon"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recMXuVgHVytgALGS",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "GrowthLoop",
   "aliases": [
    "Growth Loop",
    "Flywheel Software"
   ],
   "categories": [
    "customer-data-platforms",
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recNTFtUUo3W9HoAb",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Jitsu",
   "aliases": [
    "Jitsu CDP"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recOAVvSc5K7iGDQE",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "ActionIQ",
   "aliases": [
    "Action IQ"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recQANLgnIc5BVLgr",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Klaviyo",
   "aliases": [
    "Klaviyo CDP",
    "Klaviyo B2C CRM"
   ],
   "categories": [
    "customer-data-platforms",
    "email-marketing",
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recQBUoa9103nbFP4",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Treasure Data",
   "aliases": [
    "Treasure Data CDP",
    "Treasure Data / Treasure AI"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recU3FXwUQVKfjrRj",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Insider",
   "aliases": [
    "Insider One",
    "UseInsider"
   ],
   "categories": [
    "customer-data-platforms",
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recVlhYCUzy8B2tFC",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Dreamdata",
   "aliases": [
    "Dreamdata.io"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recZnoyZzQaz26vT9",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Snowplow",
   "aliases": [
    "Snowplow Community Edition",
    "Snowplow Analytics",
    "Snowplow BDP",
    "Snowplow (Community Edition)"
   ],
   "categories": [
    "customer-data-platforms",
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "reca4pADURdvBoC71",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Oracle Unity",
   "aliases": [
    "Oracle Unity CDP",
    "Oracle CX Unity"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "Oracle",
   "lab": "none",
   "airtable_id": "recaI0Dnu7tD0cPcW",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Markopolo",
   "aliases": [
    "Markopolo AI"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recb7P7VTo629BVzw",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "mParticle",
   "aliases": [
    "mparticle",
    "Rokt mParticle"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "Rokt",
   "lab": "none",
   "airtable_id": "recfIeZzDgWxidRe9",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Census",
   "aliases": [
    "Census Reverse ETL",
    "GetCensus",
    "Fivetran Activations",
    "Census/Fivetran Activations",
    "Fivetran-Census",
    "Census (Fivetran)",
    "Fivetran Census",
    "Census (now part of Fivetran)",
    "Census / Fivetran Activations",
    "Census (Fivetran Activations)",
    "Fivetran Activations—formerly Census",
    "Fivetran Activations, formerly Census"
   ],
   "categories": [
    "customer-data-platforms",
    "data-warehouse-reverse-etl"
   ],
   "parent": "Fivetran",
   "lab": "none",
   "airtable_id": "recfoCnIopdlzXbpc",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Syncari",
   "aliases": [
    "Syncari CDP"
   ],
   "categories": [
    "customer-data-platforms",
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "rech2uwIFDtDre4Zy",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Microsoft Dynamics 365 Customer Insights",
   "aliases": [
    "Dynamics 365 Customer Insights",
    "Microsoft Customer Insights",
    "Microsoft Dynamics Customer Insights",
    "Microsoft Customer Insights – Data",
    "Microsoft Customer Insights - Data"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "Microsoft",
   "lab": "none",
   "airtable_id": "recilxfmsqhxNg9dM",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Lytics",
   "aliases": [
    "Lytics CDP",
    "Lytics Developer"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "reclz1sPsB2PhDFN2",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "RudderStack",
   "aliases": [
    "Rudderstack",
    "Rudder Stack",
    "RudderStack Free"
   ],
   "categories": [
    "customer-data-platforms",
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recm8Bqv0ndKVsWGD",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Customer.io",
   "aliases": [
    "Customer io",
    "CustomerIO"
   ],
   "categories": [
    "customer-data-platforms",
    "marketing-automation",
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recnv9Zn4UVvpplpw",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Segment",
   "aliases": [
    "Twilio Segment",
    "Segment by Twilio",
    "Segment (by Twilio)",
    "Segment CDP",
    "Segment (Twilio Segment)",
    "Segment (Twilio)",
    "Twilio Segment Connections",
    "Segment Connections",
    "Segment Unify",
    "Segment/Twilio",
    "Twilio (Segment)"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "Twilio",
   "lab": "none",
   "airtable_id": "recnwptjVibdH8LmD",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Salesforce Data Cloud",
   "aliases": [
    "Data Cloud",
    "Salesforce CDP",
    "Salesforce Customer Data Platform",
    "Salesforce Data 360",
    "Data 360",
    "Salesforce Data 360/Data Cloud",
    "Salesforce Data 360 / Data Cloud",
    "Salesforce Data Cloud / Data 360"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "Salesforce",
   "lab": "none",
   "airtable_id": "recoqwdEdagdpCPxH",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Planhat",
   "aliases": [
    "Planhat CS"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recpv5fokas8au07G",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Bloomreach",
   "aliases": [
    "Bloomreach Engagement",
    "Exponea"
   ],
   "categories": [
    "customer-data-platforms",
    "marketing-automation",
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recqzyDkG7kj9D4X3",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Demandbase",
   "aliases": [
    "Demandbase One"
   ],
   "categories": [
    "customer-data-platforms",
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "rectDV1zAPLkdiBW0",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Ortto",
   "aliases": [
    "Autopilot",
    "Ortto CDP"
   ],
   "categories": [
    "customer-data-platforms",
    "marketing-automation",
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recu9yMkdX4bI6JVG",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "HubSpot",
   "aliases": [
    "Hubspot",
    "HubSpot Data Hub",
    "HubSpot’s native data tooling",
    "HubSpot's native data tooling",
    "HubSpot (Smart CRM / Data Hub)",
    "HubSpot Smart CRM"
   ],
   "categories": [
    "customer-data-platforms",
    "customer-support-helpdesk",
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "recuOMzvTjqdlJMfN",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "PostHog",
   "aliases": [
    "Posthog",
    "PostHog CDP",
    "PostHog—self-hosted hobby deployment",
    "PostHog self-hosted"
   ],
   "categories": [
    "customer-data-platforms",
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "airtable_id": "reczYG6rk8sREkkR1",
   "source": "seeded 2026-09-08"
  },
  {
   "name": "Profound",
   "aliases": [
    "Profound AI",
    "Profound Starter",
    "Profound Starter/Growth",
    "Profound Growth",
    "Profound (Profound.ai)",
    "Profound.ai"
   ],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Peec AI",
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    "Peec",
    "Peec.ai",
    "Peec AI Pro"
   ],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Scrunch",
   "aliases": [
    "Scrunch AI",
    "Scrunch Core"
   ],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Ahrefs Brand Radar",
   "aliases": [
    "Brand Radar"
   ],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "Ahrefs",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Otterly",
   "aliases": [
    "Otterly.ai",
    "OtterlyAI",
    "Otterly.AI",
    "Otterly AI",
    "Otterly.AI Lite",
    "OtterlyAI Lite"
   ],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "HubSpot AEO Grader",
   "aliases": [
    "HubSpot AEO",
    "HubSpot (AEO Tool)",
    "HubSpot AI Search Grader / AEO Grader",
    "HubSpot AI Search Grader"
   ],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "HubSpot",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Semrush AI Visibility Toolkit",
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    "Semrush AI Visibility",
    "Semrush's AI toolkit",
    "Semrush (AI Visibility Toolkit)",
    "Semrush AI Toolkit / Semrush One",
    "Semrush AI Search Visibility",
    "Semrush AI Toolkit",
    "Semrush One"
   ],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "Semrush",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "AthenaHQ",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "AirOps",
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   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Evertune",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Geoptie",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Nightwatch",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "LLMrefs",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Writesonic",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Knowatoa",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "LeadJourney",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Trakkr",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Goodie",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Shadow",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Mentionova",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Bluefish",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Brandlight",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "AIclicks",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "MaxAEO",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Elmo",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "LLM Pulse",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Dageno AI",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Indexly",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Analyze AI",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Foglift",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Gauge",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Findrix",
   "aliases": [],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Rankscale",
   "aliases": [
    "Rankscale Essentials",
    "Rankscale AI"
   ],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "ZipTie",
   "aliases": [
    "Ziptie",
    "ZipTie.dev"
   ],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "RadarKit",
   "aliases": [
    "Radarkit.ai",
    "Radarkit"
   ],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "SE Visible",
   "aliases": [
    "SE Ranking Visible",
    "SE Visible / SE Ranking AI add-on",
    "SE Ranking AI add-on"
   ],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "SE Ranking",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Promptmonitor",
   "aliases": [
    "Promptmonitor Starter"
   ],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Peek",
   "aliases": [
    "AI Peekaboo / Peek",
    "AI Peekaboo"
   ],
   "categories": [
    "ai-visibility-tracking"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "HockeyStack",
   "aliases": [
    "Hockeystack"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Google Meridian",
   "aliases": [
    "Google's Meridian",
    "Meridian"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "Google",
   "lab": "google",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Google LightweightMMM",
   "aliases": [
    "LightweightMMM"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "Google",
   "lab": "google",
   "source": "run A backlog 2026-09-08",
   "status": "discontinued",
   "note": "Deprecated by Google in favor of Meridian."
  },
  {
   "name": "Rockerbox",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Measured",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Northbeam",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Recast",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "CaliberMind",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Nielsen",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Sellforte",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "SegmentStream",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Ruler Analytics",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Adobe Analytics",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Haus",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Cometly",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "PyMC-Marketing",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "LiftLab",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Paramark",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Kantar",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Lifesight",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Ipsos MMA",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Prescient AI",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Adjust",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "OptiMine",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "AppsFlyer",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Kochava",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "InfiniGrow",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Ekimetrics",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Wicked Reports",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Arima",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "RevSure",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Singular",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "SegMetrics",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "RoiVenue",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Fibbler",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Neustar",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Hyros",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Fospha",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "INCRMNTAL",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Adobe Mix Modeler",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Usermaven",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "MASS Analytics",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Keen",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Branch",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "WhatConverts",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Ebiquity",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Convertro",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08",
   "status": "discontinued",
   "note": "Retired by Verizon Media."
  },
  {
   "name": "Cassandra",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Vexpower",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "OWOX",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Circana",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "TransUnion",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Adobe Attribution AI",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Integrate",
   "aliases": [],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Triple Whale",
   "aliases": [
    "Triple Whale Compass"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Meta Robyn",
   "aliases": [
    "Meta's Robyn",
    "Robyn"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "Meta",
   "lab": "other",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Factors.ai",
   "aliases": [
    "Factors.Ai",
    "Factors"
   ],
   "categories": [
    "attribution-mmm",
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Google Analytics 4",
   "aliases": [
    "Google Analytics 4 (GA4)",
    "GA4",
    "Google Analytics",
    "Google Analytics/Firebase",
    "Google Analytics / GA4",
    "Google Analytics 4, standard",
    "Google Analytics 4 / Google Ads attribution",
    "Google Analytics 4 (GA4) Data-Driven Attribution"
   ],
   "categories": [
    "attribution-mmm",
    "product-analytics"
   ],
   "parent": "Google",
   "lab": "google",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Analytic Partners",
   "aliases": [
    "Analytic Partners — GPS Enterprise",
    "Analytic Partners GPS Enterprise"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Funnel",
   "aliases": [
    "Funnel Measure",
    "Funnel.io"
   ],
   "categories": [
    "attribution-mmm",
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Adobe Marketo Measure",
   "aliases": [
    "Marketo Measure",
    "Adobe Marketo Measure (formerly Bizible)",
    "Bizible",
    "Adobe Marketo Measure/Bizible",
    "Adobe Marketo Measure (Bizible)",
    "Bizible (Marketo Measure)",
    "Bizible (Adobe Marketo Measure)",
    "Bizible / Marketo Measure"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "Adobe",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "HubSpot Marketing Hub",
   "aliases": [
    "HubSpot Marketing Hub (Enterprise)",
    "HubSpot attribution",
    "HubSpot native attribution",
    "HubSpot Free/Starter",
    "HubSpot enterprise tiers",
    "HubSpot Marketing Hub Professional/Enterprise"
   ],
   "categories": [
    "attribution-mmm",
    "marketing-automation",
    "email-marketing"
   ],
   "parent": "HubSpot",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Mutinex",
   "aliases": [
    "Mutinex — GrowthOS",
    "Mutinex GrowthOS",
    "GrowthOS"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Looker Studio",
   "aliases": [],
   "categories": [
    "attribution-mmm",
    "data-warehouse-reverse-etl"
   ],
   "parent": "Google",
   "lab": "google",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Stella",
   "aliases": [
    "Stella Starter"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Bombora",
   "aliases": [
    "Bombora Company Surge",
    "Company Surge"
   ],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "ZoomInfo",
   "aliases": [
    "ZoomInfo/Intent",
    "ZoomInfo Sales",
    "ZoomInfo’s engagement bundle",
    "ZoomInfo Intent"
   ],
   "categories": [
    "b2b-intent-data",
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Cognism",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "G2 Buyer Intent",
   "aliases": [
    "G2",
    "G2 (Buyer Intent)"
   ],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "TrustRadius",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "RB2B",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "TechTarget Priority Engine",
   "aliases": [
    "Informa TechTarget",
    "TechTarget / Priority Engine (BrightTALK)",
    "TechTarget / Informa (Priority Engine / BrightTALK)",
    "TechTarget (Priority Engine)",
    "TechTarget",
    "Priority Engine"
   ],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "Informa TechTarget",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Warmly",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Lusha",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Dealfront",
   "aliases": [
    "Leadfeeder",
    "Leadfeeder/Dealfront",
    "Dealfront / Leadfeeder",
    "Leadfeeder / Dealfront",
    "Dealfront (ex-Leadfeeder)",
    "Leadfeeder Lite"
   ],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Intentsify",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Albacross",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "LeadSift",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Clay",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Seamless.AI",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "PeerSpot",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Terminus",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Lift AI",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Koala",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Vector",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Lead411",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Lead Onion",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "RollWorks",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Echobot",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Visualping",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Lead Forensics",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "UpLead",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Exact Data",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "HG Insights",
   "aliases": [],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Saleshandy",
   "aliases": [
    "Saleshandy Starter"
   ],
   "categories": [
    "b2b-intent-data",
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Clearbit",
   "aliases": [
    "Clearbit (now HubSpot)"
   ],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "HubSpot",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Foundry Intent",
   "aliases": [
    "Foundry (formerly IDG) intent",
    "Foundry"
   ],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Capterra",
   "aliases": [
    "Gartner Digital Markets / Capterra",
    "Gartner Digital Markets"
   ],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "Gartner",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Spiceworks Ziff Davis",
   "aliases": [
    "Aberdeen/Spiceworks Ziff Davis",
    "Aberdeen"
   ],
   "categories": [
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Apollo.io",
   "aliases": [
    "Apollo",
    "Apollo Professional",
    "Apollo’s buying-intent feature",
    "Apollo's buying-intent feature"
   ],
   "categories": [
    "sales-engagement",
    "b2b-intent-data"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Gong",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Gong Engage",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "Gong",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Avoma",
   "aliases": [
    "Avoma + CI add-on"
   ],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Clari Copilot",
   "aliases": [
    "Clari Copilot (formerly Wingman)",
    "Clari (Copilot, formerly Wingman)",
    "Clari (Copilot / formerly Wingman)",
    "Clari",
    "Wingman"
   ],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "Clari",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Fathom",
   "aliases": [
    "Fathom Team",
    "Fathom Free"
   ],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Fireflies.ai",
   "aliases": [
    "Fireflies",
    "Fireflies.ai Business",
    "Fireflies Enterprise"
   ],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Observe.AI",
   "aliases": [
    "Observe.ai"
   ],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Otter.ai",
   "aliases": [
    "Otter",
    "Otter for Sales",
    "OtterPilot"
   ],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Chorus by ZoomInfo",
   "aliases": [
    "Chorus",
    "Chorus (by ZoomInfo)",
    "Chorus (ZoomInfo)",
    "Chorus/ZoomInfo"
   ],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "ZoomInfo",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "CallRail",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Grain",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Jiminny",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Zoom Revenue Accelerator",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Invoca",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Outreach Kaia",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "CallMiner",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "CloudTalk",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Claap",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "JustCall",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "MeetGeek",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Verint",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "ScreenApp",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "tl;dv",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "HeySam",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Sembly",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Microsoft Teams Premium",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Balto",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Cirrus Insight",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Sybill",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Calabrio",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Granola",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Attention",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Airspeed",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Coffee",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "MindTickle",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Neon",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Enthu.AI",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Allego",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Genesys",
   "aliases": [],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Cresta",
   "aliases": [
    "Cresta Intelligence"
   ],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Salesloft Conversations",
   "aliases": [
    "Salesloft Conversation Intelligence",
    "Salesloft (with Conversations)"
   ],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "Salesloft",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Read AI",
   "aliases": [
    "Read.ai",
    "Read"
   ],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "NICE CXone",
   "aliases": [
    "NICE",
    "NiCE",
    "NiCE CXone",
    "NiCE Interaction Analytics"
   ],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "NICE",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Dialpad",
   "aliases": [
    "Dialpad Sell / Support",
    "Dialpad Ai",
    "Dialpad Sell"
   ],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Aircall",
   "aliases": [
    "Aircall AI Assist"
   ],
   "categories": [
    "conversation-intelligence"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Salesforce Sales Cloud",
   "aliases": [
    "Agentforce Sales (formerly Salesforce Sales Cloud)",
    "Salesforce Conversation Intelligence",
    "Salesforce Agentforce Sales",
    "Sales Cloud"
   ],
   "categories": [
    "conversation-intelligence",
    "sales-engagement"
   ],
   "parent": "Salesforce",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "HubSpot Sales Hub",
   "aliases": [
    "HubSpot Sales Hub Enterprise",
    "HubSpot Conversation Intelligence",
    "Sales Hub",
    "HubSpot Sequences",
    "HubSpot Sales Hub Starter",
    "HubSpot Free"
   ],
   "categories": [
    "sales-engagement",
    "conversation-intelligence"
   ],
   "parent": "HubSpot",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Google Meet",
   "aliases": [
    "Google Meet native recording",
    "Google Meet live streaming"
   ],
   "categories": [
    "conversation-intelligence",
    "webinar-virtual-events"
   ],
   "parent": "Google",
   "lab": "google",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Brevo",
   "aliases": [],
   "categories": [
    "customer-data-platforms",
    "email-marketing",
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Adobe Campaign",
   "aliases": [],
   "categories": [
    "customer-data-platforms",
    "marketing-automation",
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Capsule",
   "aliases": [],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Apache Unomi",
   "aliases": [],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Tracardi",
   "aliases": [
    "TRACARDI"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Adobe Audience Manager",
   "aliases": [
    "Adobe Audience Manager (AAM)",
    "AAM"
   ],
   "categories": [
    "customer-data-platforms"
   ],
   "parent": "Adobe",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Zendesk",
   "aliases": [
    "Zendesk Suite Professional",
    "Zendesk Suite",
    "Zendesk Support"
   ],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "HubSpot Service Hub",
   "aliases": [
    "Service Hub",
    "HubSpot Service Hub Professional"
   ],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "HubSpot",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Intercom",
   "aliases": [
    "Intercom/Fin",
    "Intercom Advanced/Expert",
    "Intercom Fin",
    "Fin"
   ],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Freshdesk",
   "aliases": [
    "Freshdesk / Freshdesk Omni",
    "Freshdesk (Freshworks)",
    "Freshdesk Omni",
    "Freshdesk Growth",
    "Freshdesk Pro",
    "Freshdesk by Freshworks"
   ],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "Freshworks",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Zoho Desk",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "Zoho",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Salesforce Service Cloud",
   "aliases": [
    "Salesforce Service Cloud / Agentforce Service",
    "Salesforce Agentforce Service",
    "Salesforce Service / Agentforce Service",
    "Salesforce Service",
    "Agentforce",
    "Agentforce Service"
   ],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "Salesforce",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Help Scout",
   "aliases": [
    "Help Scout Free"
   ],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Jira Service Management",
   "aliases": [
    "Jira Service Management (Atlassian)",
    "Atlassian Service Collection / Jira Service Management",
    "Atlassian Service Collection",
    "JSM"
   ],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "Atlassian",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Front",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Gorgias",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Plain",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Pylon",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "ServiceNow",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Hiver",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Tidio",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Chatwoot",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Zammad",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Kayako",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "FreeScout",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Crisp",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "LiveChat",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "TeamSupport",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "LiveAgent",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "SysAid",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Gladly",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "HappyFox",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Kustomer",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Desk.com",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08",
   "status": "discontinued",
   "note": "Retired by Salesforce in 2020."
  },
  {
   "name": "osTicket",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Supportbench",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Freshservice",
   "aliases": [],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "Freshworks",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "BMC FootPrints",
   "aliases": [
    "BMC Footprints"
   ],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "BMC",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "HelpDesk by LiveChat",
   "aliases": [
    "HelpDesk"
   ],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "LiveChat",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Spiceworks Help Desk",
   "aliases": [
    "Spiceworks",
    "Spiceworks Cloud Help Desk"
   ],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Cherwell Service Management",
   "aliases": [
    "Cherwell"
   ],
   "categories": [
    "customer-support-helpdesk"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Snowflake",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Fivetran",
   "aliases": [
    "FiveTran"
   ],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "BigQuery",
   "aliases": [
    "Google BigQuery",
    "BigQuery (Google Cloud)"
   ],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "Google",
   "lab": "google",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Airbyte",
   "aliases": [
    "Airbyte OSS",
    "Airbyte Cloud",
    "Airbyte (open source)"
   ],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Databricks",
   "aliases": [
    "Databricks SQL",
    "Databricks CustomerLake"
   ],
   "categories": [
    "data-warehouse-reverse-etl",
    "customer-data-platforms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "dbt",
   "aliases": [
    "dbt Core",
    "dbt Cloud",
    "dbt (data build tool)"
   ],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "dbt Labs",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Amazon Redshift",
   "aliases": [
    "Redshift",
    "Provisioned Amazon Redshift",
    "Redshift (AWS)"
   ],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "Amazon Web Services",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Stitch",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Grouparoo",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08",
   "status": "discontinued",
   "note": "Open source reverse ETL, shut down 2023."
  },
  {
   "name": "Improvado",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Polytomic",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Tableau",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Teradata",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "dlt",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Omni",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Supermetrics",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "LiveRamp",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Rivery",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Freshpaint",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Make",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "DinMo",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Elementary",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "SQLMesh",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Zapier",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Multiwoven",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Ketch",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Windsor.ai",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Coalesce",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "OneTrust",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "DuckDB",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Estuary",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Luca AI",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Airflow",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Seekwell",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Omnata",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Metaplane",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "PostgreSQL",
   "aliases": [
    "Postgres"
   ],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Looker",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "Google",
   "lab": "google",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Microsoft Fabric",
   "aliases": [
    "Fabric Data Warehouse"
   ],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "Microsoft",
   "lab": "other",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Azure Synapse",
   "aliases": [
    "Azure Synapse dedicated SQL pools"
   ],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "Microsoft",
   "lab": "other",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Power BI",
   "aliases": [],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "Microsoft",
   "lab": "other",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Metabase",
   "aliases": [
    "Metabase OSS"
   ],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Hevo",
   "aliases": [
    "Hevo Activate",
    "Hevo Data"
   ],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "MotherDuck",
   "aliases": [
    "MotherDuck / DuckDB"
   ],
   "categories": [
    "data-warehouse-reverse-etl"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Webflow",
   "aliases": [
    "Webflow Enterprise"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Contentful",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "WordPress",
   "aliases": [
    "WordPress VIP",
    "Managed WordPress",
    "WordPress.com",
    "WordPress (Self-Hosted WordPress.org)",
    "WordPress on managed hosting",
    "WordPress.org",
    "Managed WordPress (WP Engine or Kinsta)"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Sanity",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "HubSpot Content Hub",
   "aliases": [
    "HubSpot CMS",
    "HubSpot CMS (Content Hub)",
    "HubSpot CMS (Free Tier)",
    "HubSpot CMS Hub (Enterprise)",
    "HubSpot CMS Hub",
    "Content Hub"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "HubSpot",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Storyblok",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Wix",
   "aliases": [
    "Wix Studio"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Squarespace",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Sitecore",
   "aliases": [
    "Sitecore XP",
    "Sitecore XP/XM",
    "Sitecore XM"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Adobe Experience Manager",
   "aliases": [
    "Adobe Experience Manager (AEM)",
    "AEM",
    "Adobe Experience Manager Sites"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "Adobe",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Strapi",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Drupal",
   "aliases": [
    "Drupal 7",
    "Drupal 8",
    "managed Drupal implementations"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Optimizely CMS",
   "aliases": [
    "Optimizely"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "Optimizely",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Joomla",
   "aliases": [
    "Joomla 3.x"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Ghost",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Shopify",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Contentstack",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Prismic",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Payload",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Duda",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "LightCMS",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "WPBakery",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Builder.io",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Divi",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Next.js",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "GoDaddy Website Builder",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Kentico",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "ExpressionEngine",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Elementor",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Kinsta",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Framer",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Pantheon",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Adobe Commerce",
   "aliases": [
    "Magento (Adobe Commerce)",
    "Magento 1",
    "Magento"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "Adobe",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "WP Engine",
   "aliases": [
    "WP Engine (Enterprise)"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Umbraco",
   "aliases": [
    "Umbraco 8 and earlier",
    "Umbraco 13"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Oracle Content Management",
   "aliases": [
    "Oracle Content Management Cloud"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "Oracle",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Mixpanel",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Amplitude",
   "aliases": [
    "Amplitude Growth + Accounts"
   ],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Pendo",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Heap",
   "aliases": [
    "Heap Analytics",
    "Heap (by Contentsquare)",
    "Heap (Contentsquare)",
    "Contentsquare (Formerly Heap)"
   ],
   "categories": [
    "product-analytics"
   ],
   "parent": "Contentsquare",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Contentsquare",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Statsig",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Fullstory",
   "aliases": [
    "FullStory",
    "Fullstory Free"
   ],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Kubit",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Mitzu",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Gainsight PX",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Hotjar",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Userpilot",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Umami",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Appcues",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Kissmetrics",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Localytics",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Piwik PRO",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "LogRocket",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Woopra",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Interana",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Indicative",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08",
   "status": "discontinued",
   "note": "Folded into mParticle after acquisition."
  },
  {
   "name": "Plausible",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Matomo",
   "aliases": [
    "Matomo (Self-Hosted)"
   ],
   "categories": [
    "product-analytics"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Microsoft Clarity",
   "aliases": [],
   "categories": [
    "product-analytics"
   ],
   "parent": "Microsoft",
   "lab": "other",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "NetSpring",
   "aliases": [
    "Optimizely's NetSpring"
   ],
   "categories": [
    "product-analytics"
   ],
   "parent": "Optimizely",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Visual Studio App Center",
   "aliases": [
    "Microsoft Visual Studio App Center"
   ],
   "categories": [
    "product-analytics"
   ],
   "parent": "Microsoft",
   "lab": "other",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Salesloft",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Outreach",
   "aliases": [
    "Outreach.io"
   ],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Instantly",
   "aliases": [
    "Instantly.ai"
   ],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Mixmax",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Reply.io",
   "aliases": [
    "Reply"
   ],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Salesforce Sales Engagement",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "Salesforce",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Smartlead",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Klenty",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Amplemarket",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Mailshake",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "11x",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "La Growth Machine",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "SmartReach.io",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Salesforge",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Revenue.io",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Regie.ai",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "ToutApp",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08",
   "status": "discontinued",
   "note": "Retired after the Marketo acquisition."
  },
  {
   "name": "Kixie",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Salesmate",
   "aliases": [],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Groove",
   "aliases": [
    "Groove (Clari)",
    "Clari Groove",
    "Groove/Clari",
    "Groove (by Seismic)",
    "Clari/Groove",
    "Clari Engage (formerly Groove)",
    "Clari Engage"
   ],
   "categories": [
    "sales-engagement"
   ],
   "parent": "Clari",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Lemlist",
   "aliases": [
    "lemlist"
   ],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Yesware",
   "aliases": [
    "Yesware Pro"
   ],
   "categories": [
    "sales-engagement"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Bigin by Zoho",
   "aliases": [
    "Bigin"
   ],
   "categories": [
    "sales-engagement"
   ],
   "parent": "Zoho",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Semrush",
   "aliases": [
    "Semrush (Enterprise Tier)",
    "Semrush SEO Toolkit Pro",
    "Semrush Content Toolkit",
    "Semrush (SEO Writing Assistant)",
    "Semrush Pro+",
    "Semrush Enterprise",
    "SEMrush"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Ahrefs",
   "aliases": [
    "Ahrefs Webmaster Tools",
    "Ahrefs Standard/Advanced",
    "Ahrefs (Enterprise)",
    "Ahrefs Enterprise"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Clearscope",
   "aliases": [
    "Clearscope Business"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "MarketMuse",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Frase",
   "aliases": [
    "Frase.io"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "SE Ranking",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Conductor",
   "aliases": [
    "Conductor Growth"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Surfer SEO",
   "aliases": [
    "Surfer",
    "SurferSEO",
    "Surfer Pro"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Google Search Console",
   "aliases": [
    "Search Console"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "Google",
   "lab": "google",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Screaming Frog",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "BrightEdge",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "seoClarity",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Yoast SEO",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Botify",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "SEO PowerSuite",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Scalenut",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "XRumer",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Copy.ai",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Sitebulb",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Lumar",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "WordAi",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Article Forge",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Serpstat",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "SEO Autopilot",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Keyword.com",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Money Robot",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Spinbot",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "ChimpRewriter",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "LowFruits",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Writer",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "GSA Search Engine Ranker",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Ubersuggest",
   "aliases": [
    "Ubersuggest Individual"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Moz",
   "aliases": [
    "Moz Pro"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Mangools",
   "aliases": [
    "Mangools (KWFinder)",
    "KWFinder"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Rank Math",
   "aliases": [
    "Rank Math Pro"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "NeuronWriter",
   "aliases": [
    "NEURONwriter"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Jasper",
   "aliases": [
    "Jasper (Enterprise)"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "PageOptimizer Pro",
   "aliases": [
    "Page Optimizer Pro",
    "POP"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Keysearch",
   "aliases": [
    "KeySearch"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Google Keyword Planner",
   "aliases": [
    "Google Keyword Planner / Trends"
   ],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "Google",
   "lab": "google",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "ChatGPT",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "OpenAI",
   "lab": "openai",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Bing Webmaster Tools",
   "aliases": [],
   "categories": [
    "seo-content-optimization"
   ],
   "parent": "Microsoft",
   "lab": "other",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "ON24",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Livestorm",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Demio",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Goldcast",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Zoom Webinars",
   "aliases": [
    "Zoom",
    "Zoom Events",
    "Zoom Events / Zoom Webinars",
    "Zoom Webinars / Zoom Events",
    "Zoom Webinars Plus",
    "Standard Zoom Webinars",
    "Zoom Webinars / Webinars Plus",
    "Zoom Events & Webinars",
    "Zoom Events/Sessions",
    "Zoom Webinars/Events",
    "Zoom Meetings",
    "Zoom AI Companion",
    "Zoom Sessions"
   ],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "Zoom",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "GoTo Webinar",
   "aliases": [
    "GoToWebinar",
    "GoTo"
   ],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "GoTo",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Cvent",
   "aliases": [
    "Cvent Webinar",
    "Cvent, including Attendee Hub",
    "Cvent Attendee Hub"
   ],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "EasyWebinar",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Airmeet",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "WebinarNinja",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "BigMarker",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Bizzabo",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "vFairs",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Whova",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "ClickMeeting",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Crowdcast",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Adobe Connect",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Zuddl",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Remo",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "eWebinar",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "WebinarKit",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "HeySummit",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Vimeo",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "WebinarTV",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "WebinarGeek",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "LiveWebinar",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "SpotMe",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Kaltura",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Riverside",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Splash",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "BlueJeans Events",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08",
   "status": "discontinued",
   "note": "Verizon shut BlueJeans down in 2024."
  },
  {
   "name": "RingCentral Events",
   "aliases": [
    "Hopin",
    "Hopin/RingCentral Events",
    "RingCentral Events (formerly Hopin)",
    "Hopin / RingCentral Events",
    "Hopin (Now RingCentral Events)",
    "RingCentral",
    "RingCentral Events under an old “Hopin” proposal"
   ],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "RingCentral",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Webex Webinars",
   "aliases": [
    "Webex",
    "Webex Events",
    "Webex Events (formerly Socio)",
    "Webex Webinars / Webex Events"
   ],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "Cisco",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Zoho Webinar",
   "aliases": [
    "Zoho Meeting/Webinar",
    "Zoho Meeting"
   ],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "Zoho",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Zoho Backstage",
   "aliases": [
    "Zoho Backstage Free"
   ],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "Zoho",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "WebinarJam",
   "aliases": [
    "WebinarJam / EverWebinar",
    "EverWebinar"
   ],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Microsoft Teams",
   "aliases": [
    "Microsoft Teams Live Events",
    "Teams",
    "Microsoft Teams Town Hall",
    "Microsoft Teams Webinars",
    "Microsoft Teams Events/Webinars",
    "Teams Events",
    "Microsoft Teams events",
    "Microsoft Teams Events",
    "Microsoft Teams Live Events—the legacy product",
    "Microsoft Teams webinars / town halls"
   ],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "Microsoft",
   "lab": "other",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "YouTube Live",
   "aliases": [],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "Google",
   "lab": "google",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "LinkedIn Live",
   "aliases": [
    "LinkedIn Audio Events"
   ],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "LinkedIn",
   "lab": "other",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "StreamYard",
   "aliases": [
    "StreamYard/Restream"
   ],
   "categories": [
    "webinar-virtual-events"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A backlog 2026-09-08"
  },
  {
   "name": "Hugo",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A review 2026-09-08",
   "note": "Static site generator; appears in budget answers."
  },
  {
   "name": "Astro",
   "aliases": [],
   "categories": [
    "marketing-cms"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A review 2026-09-08",
   "note": "Static site framework; appears in budget answers."
  },
  {
   "name": "Sitefinity",
   "aliases": [
    "Progress Sitefinity"
   ],
   "categories": [
    "marketing-cms"
   ],
   "parent": "Progress",
   "lab": "none",
   "source": "run A review 2026-09-08"
  },
  {
   "name": "AnyTrack",
   "aliases": [
    "AnyTrack.io"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "",
   "lab": "none",
   "source": "run A review 2026-09-08"
  },
  {
   "name": "Google Marketing Platform",
   "aliases": [
    "GMP"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "Google",
   "lab": "google",
   "source": "run A review 2026-09-08",
   "note": "Suite including Campaign Manager 360 attribution."
  },
  {
   "name": "Adometry",
   "aliases": [
    "Google Adometry"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "Google",
   "lab": "google",
   "source": "run A review 2026-09-08",
   "note": "Discontinued; folded into Attribution 360.",
   "status": "discontinued"
  },
  {
   "name": "Attribution 360",
   "aliases": [
    "Google Attribution 360",
    "Google Attribution"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "Google",
   "lab": "google",
   "source": "run A review 2026-09-08",
   "note": "Discontinued.",
   "status": "discontinued"
  },
  {
   "name": "Visual IQ",
   "aliases": [
    "Nielsen Visual IQ"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "Nielsen",
   "lab": "none",
   "source": "run A review 2026-09-08",
   "note": "Acquired by Nielsen 2017; standalone MTA discontinued.",
   "status": "discontinued"
  },
  {
   "name": "Meta Attribution",
   "aliases": [
    "Meta Attribution tool",
    "Facebook Attribution"
   ],
   "categories": [
    "attribution-mmm"
   ],
   "parent": "Meta",
   "lab": "other",
   "source": "run A review 2026-09-08",
   "note": "Discontinued 2021.",
   "status": "discontinued"
  },
  {
   "name": "Adobe Marketo Engage",
   "aliases": [
    "Marketo",
    "Marketo Engage",
    "Adobe Marketo",
    "Marketo Engage by Adobe"
   ],
   "categories": [
    "marketing-automation"
   ],
   "parent": "Adobe",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Salesforce Marketing Cloud Account Engagement",
   "aliases": [
    "Pardot",
    "Account Engagement",
    "Marketing Cloud Account Engagement",
    "Salesforce Pardot",
    "MCAE",
    "Salesforce Account Engagement",
    "Salesforce Account Engagement (Pardot)",
    "Salesforce Account Engagement/Pardot",
    "Pardot / Salesforce Account Engagement",
    "Salesforce Account Engagement / Marketing Cloud Next",
    "Salesforce Marketing Cloud Account Engagement+",
    "Salesforce Account Engagement+",
    "Salesforce Marketing Cloud Account Engagement / formerly Pardot",
    "Marketing Cloud Next"
   ],
   "categories": [
    "marketing-automation"
   ],
   "parent": "Salesforce",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Salesforce Marketing Cloud",
   "aliases": [
    "Marketing Cloud",
    "Salesforce Marketing Cloud Engagement",
    "SFMC",
    "Marketing Cloud Engagement"
   ],
   "categories": [
    "marketing-automation",
    "email-marketing"
   ],
   "parent": "Salesforce",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Oracle Eloqua",
   "aliases": [
    "Eloqua",
    "Oracle Eloqua Marketing Automation"
   ],
   "categories": [
    "marketing-automation"
   ],
   "parent": "Oracle",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Braze",
   "aliases": [],
   "categories": [
    "marketing-automation",
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Iterable",
   "aliases": [],
   "categories": [
    "marketing-automation",
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Mailchimp",
   "aliases": [
    "Intuit Mailchimp",
    "MailChimp"
   ],
   "categories": [
    "email-marketing",
    "marketing-automation"
   ],
   "parent": "Intuit",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Kit",
   "aliases": [
    "ConvertKit",
    "Kit (formerly ConvertKit)"
   ],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Constant Contact",
   "aliases": [],
   "categories": [
    "email-marketing",
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Campaign Monitor",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "Marigold",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "MailerLite",
   "aliases": [
    "Mailerlite"
   ],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Omnisend",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Drip",
   "aliases": [],
   "categories": [
    "email-marketing",
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "GetResponse",
   "aliases": [],
   "categories": [
    "email-marketing",
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Moosend",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Dotdigital",
   "aliases": [
    "dotdigital"
   ],
   "categories": [
    "email-marketing",
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Act-On",
   "aliases": [
    "Act-On Software"
   ],
   "categories": [
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Keap",
   "aliases": [
    "Infusionsoft",
    "Keap (formerly Infusionsoft)",
    "Keap / formerly Infusionsoft"
   ],
   "categories": [
    "marketing-automation",
    "email-marketing"
   ],
   "parent": "Thryv",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "SharpSpring",
   "aliases": [
    "Constant Contact Lead Gen & CRM",
    "SharpSpring by Constant Contact"
   ],
   "categories": [
    "marketing-automation"
   ],
   "parent": "Constant Contact",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Zoho Marketing Automation",
   "aliases": [
    "Zoho MarketingHub"
   ],
   "categories": [
    "marketing-automation"
   ],
   "parent": "Zoho",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Zoho Campaigns",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "Zoho",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Microsoft Dynamics 365 Customer Insights - Journeys",
   "aliases": [
    "Dynamics 365 Customer Insights - Journeys",
    "Dynamics 365 Marketing",
    "Customer Insights - Journeys"
   ],
   "categories": [
    "marketing-automation"
   ],
   "parent": "Microsoft",
   "lab": "other",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "SAP Emarsys",
   "aliases": [
    "Emarsys"
   ],
   "categories": [
    "marketing-automation",
    "email-marketing"
   ],
   "parent": "SAP",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Attentive",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Cordial",
   "aliases": [],
   "categories": [
    "email-marketing",
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Sailthru",
   "aliases": [
    "Marigold Engage by Sailthru"
   ],
   "categories": [
    "email-marketing"
   ],
   "parent": "Marigold",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Marigold",
   "aliases": [
    "Marigold Engage",
    "Cheetah Digital"
   ],
   "categories": [
    "email-marketing",
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "SendGrid",
   "aliases": [
    "Twilio SendGrid",
    "Sendgrid",
    "SendGrid Marketing Campaigns"
   ],
   "categories": [
    "email-marketing"
   ],
   "parent": "Twilio",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Mailgun",
   "aliases": [
    "Sinch Mailgun"
   ],
   "categories": [
    "email-marketing"
   ],
   "parent": "Sinch",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Postmark",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "ActiveCampaign",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Encharge",
   "aliases": [],
   "categories": [
    "marketing-automation",
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Userlist",
   "aliases": [],
   "categories": [
    "email-marketing",
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Beehiiv",
   "aliases": [
    "beehiiv"
   ],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Substack",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "AWeber",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Benchmark Email",
   "aliases": [
    "Benchmark"
   ],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Sender",
   "aliases": [
    "Sender.net"
   ],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Loops",
   "aliases": [
    "Loops.so"
   ],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Resend",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "MoEngage",
   "aliases": [],
   "categories": [
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "CleverTap",
   "aliases": [],
   "categories": [
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "OneSignal",
   "aliases": [],
   "categories": [
    "marketing-automation",
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Gane",
   "aliases": [
    "Gane AI",
    "gane.ai"
   ],
   "categories": [
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Inflection",
   "aliases": [
    "Inflection.io"
   ],
   "categories": [
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Mautic",
   "aliases": [
    "Acquia Campaign Studio"
   ],
   "categories": [
    "marketing-automation"
   ],
   "parent": "Acquia",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "n8n",
   "aliases": [],
   "categories": [
    "marketing-automation"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Mailmodo",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Stripo",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "Litmus",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "categories 13 and 14 added 2026-09-08"
  },
  {
   "name": "EmailOctopus",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "September 2026 Edition review, categories 13 and 14"
  },
  {
   "name": "Mailjet",
   "aliases": [
    "Sinch Mailjet"
   ],
   "categories": [
    "email-marketing"
   ],
   "parent": "Sinch",
   "lab": "none",
   "source": "September 2026 Edition review, categories 13 and 14"
  },
  {
   "name": "Amazon SES",
   "aliases": [
    "SES",
    "Amazon Simple Email Service"
   ],
   "categories": [
    "email-marketing"
   ],
   "parent": "Amazon Web Services",
   "lab": "none",
   "source": "September 2026 Edition review, categories 13 and 14"
  },
  {
   "name": "Buttondown",
   "aliases": [],
   "categories": [
    "email-marketing"
   ],
   "parent": "",
   "lab": "none",
   "source": "September 2026 Edition review, categories 13 and 14"
  }
 ]
}