# Martech AI Recommendation Index, run mai-20260915-0741-calibration_b

120 prompts, 12 models, 9,993 raw judge labels, 10,035 scored labels after normalization. Published weights: first choice +3, alternative +2, mention +1, soft negative -2, hard negative -3.

Scored under vendor alias table version 2026-09-15.2. Raw judge labels are the permanent record; the numbers below are derived from them and are regenerated for every run whenever the alias table changes, so the whole series is always scored under one table version. Resolution of raw names: 9,161 by alias or canonical name, 260 by category-scoped alias, 111 from combined answers split into their products, 7 excluded by rule, 469 unresolved and counted under the raw name.

## Paraphrase stability

Share of categories where a model's first choice set on the direct prompt equals its set on the paraphrase.

| Model | Same | Different | Stability |
|---|---|---|---|
| Claude Haiku 4.5 | 3 | 17 | 15% |
| GPT-5.4 mini | 10 | 10 | 50% |
| Gemini 3.5 Flash | 6 | 14 | 30% |
| Perplexity Sonar | 9 | 11 | 45% |
| Grok 4.1 Fast | 9 | 11 | 45% |
| Mistral Small | 5 | 15 | 25% |
| DeepSeek V4 Flash | 7 | 13 | 35% |
| Llama 4 Maverick | 4 | 14 | 22% |
| Qwen 3.7 Flash | 3 | 17 | 15% |
| Kimi K2 | 5 | 15 | 25% |
| GLM 4.7 FlashX | 5 | 15 | 25% |
| MiniMax M2.5 | 4 | 16 | 20% |

A looser measure, whether a direct first choice survives as a first choice or alternative on the paraphrase, is in the appendix.

## Standing by category

First choice share across the direct, paraphrase, budget and scale prompts and all 12 models. The top product's share is published alongside the label: contested means the top share is at or below 40%, and a category just above the line is not meaningfully different from one just below it. Consensus means every model's direct-prompt first choice is the same single product.

| Category | Top product | Top share | First choices | Status |
|---|---|---|---|---|
| ai-visibility-tracking | Otterly | 31% | 51 | contested |
| attribution-mmm | Dreamdata | 24% | 55 | contested |
| b2b-intent-data | Bombora | 31% | 49 | contested |
| chatbots-and-conversational-ai-for-support | Intercom | 32% | 47 | contested |
| conversation-intelligence | Avoma | 44% | 48 | clear leader |
| crm | HubSpot CRM | 56% | 41 | clear leader |
| customer-data-platforms | Segment | 45% | 49 | clear leader |
| customer-support-helpdesk | Freshdesk | 40% | 50 | contested |
| data-warehouse-reverse-etl | Hightouch | 40% | 91 | contested |
| digital-sales-rooms | Aligned | 36% | 47 | contested |
| email-marketing | HubSpot Marketing Hub | 35% | 52 | contested |
| identity-resolution | Segment | 14% | 50 | contested |
| marketing-automation | HubSpot Marketing Hub | 57% | 51 | consensus |
| marketing-cms | WordPress | 33% | 55 | contested |
| partner-relationship-management | PartnerPortal.io | 27% | 41 | contested |
| product-analytics | Mixpanel | 31% | 54 | contested |
| sales-engagement | Salesloft | 34% | 53 | contested |
| sales-intelligence-and-contact-data | Apollo.io | 72% | 43 | clear leader |
| seo-content-optimization | Semrush | 24% | 50 | contested |
| webinar-virtual-events | Demio | 23% | 56 | contested |

**ai-visibility-tracking**: Otterly 31%, Profound 16%, Peec AI 8%, RadarKit 6%, Goodie 4%

**attribution-mmm**: Dreamdata 24%, Google Analytics 4 15%, Recast 9%, Google Meridian 7%, Rockerbox 7%

**b2b-intent-data**: Bombora 31%, Apollo.io 24%, Dealfront 10%, AdRoll ABM 4%, G2 Buyer Intent 4%

**chatbots-and-conversational-ai-for-support**: Intercom 32%, Tidio 21%, TeamSupport 4%, Zendesk AI 4%, Crisp 2%

**conversation-intelligence**: Avoma 44%, Fathom 17%, Gong 15%, Fireflies.ai 10%, Jiminny 6%

**crm**: HubSpot CRM 56%, HubSpot Sales Hub 15%, Zoho CRM 7%, Salesflare 5%, Salesforce Sales Cloud 5%

**customer-data-platforms**: Segment 45%, Hightouch 22%, RudderStack 14%, BlueConic 10%, Census 2%

**customer-support-helpdesk**: Freshdesk 40%, Zoho Desk 22%, Zendesk 16%, HubSpot Service Hub 6%, Front 2%

**data-warehouse-reverse-etl**: Hightouch 40%, BigQuery 27%, Snowflake 16%, Census 8%, RudderStack 2%

**digital-sales-rooms**: Aligned 36%, Trumpet 26%, GetAccept 19%, Dock 6%, HummingDeck 6%

**email-marketing**: ActiveCampaign 35%, HubSpot Marketing Hub 35%, Brevo 12%, Sender 12%, EmailOctopus 2%

**identity-resolution**: Segment 14%, Hightouch 10%, CustomerLabs 1PD Ops 8%, LiveRamp 6%, Amperity 4%

**marketing-automation**: HubSpot Marketing Hub 57%, Brevo 24%, ActiveCampaign 8%, MailerLite 8%, Adobe Marketo Engage 2%

**marketing-cms**: WordPress 33%, HubSpot Content Hub 27%, Webflow 22%, Contentful 5%, Sanity 4%

**partner-relationship-management**: PartnerPortal.io 27%, Channeltivity 17%, JourneyBee 17%, Channelscaler 10%, Impartner 5%

**product-analytics**: Amplitude 31%, Mixpanel 31%, PostHog 20%, Pendo 9%, Statsig 4%

**sales-engagement**: Salesloft 34%, Apollo.io 32%, HubSpot Sales Hub 9%, Outreach 9%, Klenty 4%

**sales-intelligence-and-contact-data**: Apollo.io 72%, ZoomInfo 12%, Lusha 9%, Amplemarket 2%, BitScale 2%

**seo-content-optimization**: Semrush 24%, Surfer SEO 22%, Ahrefs 10%, SE Ranking 8%, Clearscope 6%

**webinar-virtual-events**: Demio 23%, Goldcast 16%, Livestorm 12%, Zoom Webinars 11%, Zoho Webinar 9%

## Anti-recommendations

Products most often labeled soft or hard negative, with the number of models that did so at least once in the category, and the share of that product's labels in the category that were negative. A high negative share on a product with few labels is a warning; a low share on a product with many labels is salience, not sentiment.

- **ai-visibility-tracking**: Ahrefs Brand Radar (6 models, 1 hard; 7 of 25 labels negative), Profound (5 models, 1 hard; 7 of 44 labels negative), Semrush AI Visibility Toolkit (4 models; 4 of 37 labels negative), Peec AI (3 models; 3 of 41 labels negative)
- **attribution-mmm**: Adobe Marketo Measure (6 models; 6 of 12 labels negative), Google Meridian (5 models, 1 hard; 5 of 37 labels negative), Measured (4 models, 2 hard; 4 of 25 labels negative), Northbeam (4 models, 2 hard; 7 of 26 labels negative)
- **b2b-intent-data**: 6sense (11 models, 11 hard; 28 of 58 labels negative), Demandbase (11 models, 6 hard; 22 of 51 labels negative), Bombora (10 models, 6 hard; 11 of 64 labels negative), ZoomInfo (7 models, 6 hard; 12 of 46 labels negative)
- **chatbots-and-conversational-ai-for-support**: Intercom (6 models, 1 hard; 7 of 48 labels negative), Zendesk (5 models, 1 hard; 8 of 22 labels negative), Drift (3 models, 4 hard; 5 of 8 labels negative), Ada (3 models, 1 hard; 3 of 22 labels negative)
- **conversation-intelligence**: Gong (10 models, 2 hard; 23 of 57 labels negative), Otter.ai (9 models, 5 hard; 12 of 24 labels negative), Chorus by ZoomInfo (7 models, 2 hard; 10 of 43 labels negative), Fireflies.ai (6 models, 3 hard; 7 of 45 labels negative)
- **crm**: Salesforce Sales Cloud (8 models, 5 hard; 19 of 52 labels negative), Zoho CRM (7 models, 4 hard; 7 of 56 labels negative), HubSpot CRM (7 models, 3 hard; 7 of 58 labels negative), Pipedrive (5 models, 2 hard; 5 of 46 labels negative)
- **customer-data-platforms**: Adobe Real-Time CDP (10 models, 5 hard; 18 of 32 labels negative), Salesforce Data Cloud (8 models, 5 hard; 18 of 40 labels negative), Segment (8 models, 1 hard; 11 of 62 labels negative), Tealium (6 models, 3 hard; 9 of 43 labels negative)
- **customer-support-helpdesk**: Zendesk (9 models, 4 hard; 14 of 54 labels negative), Freshdesk (8 models, 1 hard; 8 of 64 labels negative), Intercom (7 models, 2 hard; 8 of 42 labels negative), Salesforce Service Cloud (7 models, 1 hard; 10 of 23 labels negative)
- **data-warehouse-reverse-etl**: Snowflake (8 models, 1 hard; 11 of 61 labels negative), Fivetran (7 models, 2 hard; 10 of 44 labels negative), Census (6 models, 2 hard; 7 of 64 labels negative), Databricks (5 models; 6 of 19 labels negative)
- **digital-sales-rooms**: Highspot (8 models, 5 hard; 15 of 28 labels negative), Dock (8 models, 2 hard; 10 of 49 labels negative), GetAccept (7 models, 5 hard; 8 of 47 labels negative), Seismic (6 models, 7 hard; 14 of 28 labels negative)
- **email-marketing**: Mailchimp (12 models, 12 hard; 25 of 41 labels negative), Constant Contact (10 models, 3 hard; 11 of 19 labels negative), Adobe Marketo Engage (7 models; 8 of 13 labels negative), SendGrid (5 models, 4 hard; 5 of 7 labels negative)
- **identity-resolution**: LiveRamp (9 models, 10 hard; 19 of 42 labels negative), Experian (6 models, 3 hard; 6 of 16 labels negative), Segment (6 models, 1 hard; 6 of 43 labels negative), Tealium (5 models, 2 hard; 6 of 24 labels negative)
- **marketing-automation**: Adobe Marketo Engage (11 models, 5 hard; 19 of 48 labels negative), Mailchimp (8 models, 2 hard; 10 of 22 labels negative), HubSpot Marketing Hub (7 models, 4 hard; 10 of 58 labels negative), Salesforce Marketing Cloud Account Engagement (7 models, 2 hard; 9 of 37 labels negative)
- **marketing-cms**: Drupal (10 models, 1 hard; 12 of 17 labels negative), WordPress (10 models, 1 hard; 15 of 74 labels negative), Adobe Experience Manager (9 models, 2 hard; 13 of 21 labels negative), Joomla (8 models, 3 hard; 8 of 8 labels negative)
- **partner-relationship-management**: Salesforce PRM (10 models, 2 hard; 16 of 37 labels negative), Impartner (8 models, 5 hard; 12 of 33 labels negative), PartnerStack (8 models, 5 hard; 11 of 44 labels negative), Channelscaler (5 models, 4 hard; 6 of 39 labels negative)
- **product-analytics**: Google Analytics 4 (10 models, 6 hard; 15 of 25 labels negative), Heap (10 models, 4 hard; 13 of 46 labels negative), Amplitude (9 models, 1 hard; 10 of 63 labels negative), Mixpanel (8 models, 1 hard; 8 of 61 labels negative)
- **sales-engagement**: Outreach (12 models, 10 hard; 28 of 59 labels negative), Salesloft (12 models, 8 hard; 16 of 56 labels negative), Apollo.io (8 models; 8 of 62 labels negative), Reply.io (5 models, 2 hard; 5 of 29 labels negative)
- **sales-intelligence-and-contact-data**: ZoomInfo (11 models, 9 hard; 25 of 59 labels negative), Apollo.io (8 models, 2 hard; 10 of 66 labels negative), Seamless.AI (6 models, 5 hard; 9 of 17 labels negative), Lusha (6 models, 3 hard; 6 of 46 labels negative)
- **seo-content-optimization**: Semrush (5 models, 1 hard; 7 of 46 labels negative), MarketMuse (4 models; 4 of 28 labels negative), Clearscope (3 models; 5 of 43 labels negative), Conductor (3 models; 3 of 9 labels negative)
- **webinar-virtual-events**: Zoom Webinars (12 models, 1 hard; 23 of 65 labels negative), ON24 (8 models, 2 hard; 14 of 34 labels negative), Webex Webinars (7 models; 7 of 21 labels negative), Demio (6 models, 3 hard; 6 of 45 labels negative)

## Leadership and criticism

First-choice share and negative label rate are independent, so every product with at least 10 labels in a category is placed on both axes. Cutoffs: leader at 30% or more of first choices, criticized at 25% or more negative labels. An endorsed leader is recommended and not criticized; a criticized default is recommended while the models list its problems; a criticized challenger is named mostly to be warned against.

| Category | Product | First-choice share | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|
| ai-visibility-tracking | Otterly | 31% | 4% | 45 | endorsed leader |
| ai-visibility-tracking | Profound | 16% | 16% | 44 | accepted challenger |
| ai-visibility-tracking | Peec AI | 8% | 7% | 41 | accepted challenger |
| ai-visibility-tracking | HubSpot AEO Grader | 4% | 0% | 21 | accepted challenger |
| ai-visibility-tracking | SE Ranking | 4% | 0% | 11 | accepted challenger |
| ai-visibility-tracking | Rankscale | 4% | 7% | 14 | accepted challenger |
| ai-visibility-tracking | Scrunch | 2% | 0% | 15 | accepted challenger |
| ai-visibility-tracking | Semrush AI Visibility Toolkit | 2% | 11% | 37 | accepted challenger |
| ai-visibility-tracking | ZipTie | 0% | 9% | 11 | accepted challenger |
| ai-visibility-tracking | Frase | 0% | 20% | 10 | accepted challenger |
| ai-visibility-tracking | Ahrefs Brand Radar | 0% | 28% | 25 | criticized challenger |
| attribution-mmm | Dreamdata | 24% | 8% | 40 | accepted challenger |
| attribution-mmm | Google Analytics 4 | 15% | 13% | 23 | accepted challenger |
| attribution-mmm | Recast | 9% | 12% | 33 | accepted challenger |
| attribution-mmm | Google Meridian | 7% | 14% | 37 | accepted challenger |
| attribution-mmm | Rockerbox | 7% | 19% | 27 | accepted challenger |
| attribution-mmm | Measured | 5% | 16% | 25 | accepted challenger |
| attribution-mmm | Northbeam | 4% | 27% | 26 | criticized challenger |
| attribution-mmm | Improvado | 2% | 0% | 15 | accepted challenger |
| attribution-mmm | HubSpot Marketing Hub | 2% | 6% | 16 | accepted challenger |
| attribution-mmm | Factors.ai | 2% | 6% | 16 | accepted challenger |
| attribution-mmm | Ruler Analytics | 2% | 6% | 16 | accepted challenger |
| attribution-mmm | HockeyStack | 2% | 8% | 26 | accepted challenger |
| attribution-mmm | Cometly | 2% | 10% | 21 | accepted challenger |
| attribution-mmm | Triple Whale | 2% | 19% | 27 | accepted challenger |
| attribution-mmm | Mutinex | 0% | 10% | 10 | accepted challenger |
| attribution-mmm | Meta Robyn | 0% | 12% | 25 | accepted challenger |
| attribution-mmm | SegmentStream | 0% | 14% | 14 | accepted challenger |
| attribution-mmm | Analytic Partners | 0% | 47% | 15 | criticized challenger |
| attribution-mmm | Adobe Marketo Measure | 0% | 50% | 12 | criticized challenger |
| attribution-mmm | Nielsen | 0% | 55% | 11 | criticized challenger |
| b2b-intent-data | Bombora | 31% | 17% | 64 | endorsed leader |
| b2b-intent-data | Apollo.io | 24% | 9% | 33 | accepted challenger |
| b2b-intent-data | Dealfront | 10% | 0% | 40 | accepted challenger |
| b2b-intent-data | Intentsify | 4% | 0% | 18 | accepted challenger |
| b2b-intent-data | G2 Buyer Intent | 4% | 6% | 48 | accepted challenger |
| b2b-intent-data | Lusha | 4% | 27% | 15 | criticized challenger |
| b2b-intent-data | Warmly | 2% | 0% | 13 | accepted challenger |
| b2b-intent-data | RB2B | 2% | 0% | 12 | accepted challenger |
| b2b-intent-data | Factors.ai | 2% | 0% | 11 | accepted challenger |
| b2b-intent-data | ZoomInfo | 2% | 26% | 46 | criticized challenger |
| b2b-intent-data | Demandbase | 2% | 43% | 51 | criticized challenger |
| b2b-intent-data | 6sense | 2% | 48% | 58 | criticized challenger |
| b2b-intent-data | TrustRadius | 0% | 5% | 19 | accepted challenger |
| b2b-intent-data | TechTarget Priority Engine | 0% | 9% | 23 | accepted challenger |
| b2b-intent-data | Cognism | 0% | 10% | 31 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Intercom | 32% | 15% | 48 | endorsed leader |
| chatbots-and-conversational-ai-for-support | Tidio | 21% | 7% | 30 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Zendesk AI | 4% | 8% | 12 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Freshdesk | 2% | 4% | 23 | accepted challenger |
| chatbots-and-conversational-ai-for-support | HubSpot Service Hub | 2% | 6% | 17 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Freshchat | 2% | 10% | 10 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Gorgias | 0% | 10% | 20 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Ada | 0% | 14% | 22 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Salesforce Agentforce | 0% | 29% | 14 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Zendesk | 0% | 36% | 22 | criticized challenger |
| conversation-intelligence | Avoma | 44% | 2% | 46 | endorsed leader |
| conversation-intelligence | Fathom | 17% | 9% | 34 | accepted challenger |
| conversation-intelligence | Gong | 15% | 40% | 57 | criticized challenger |
| conversation-intelligence | Fireflies.ai | 10% | 16% | 45 | accepted challenger |
| conversation-intelligence | Jiminny | 6% | 0% | 20 | accepted challenger |
| conversation-intelligence | Clari Copilot | 4% | 8% | 24 | accepted challenger |
| conversation-intelligence | Aircall | 0% | 0% | 10 | accepted challenger |
| conversation-intelligence | Dialpad | 0% | 7% | 15 | accepted challenger |
| conversation-intelligence | Salesloft Conversations | 0% | 12% | 17 | accepted challenger |
| conversation-intelligence | Chorus by ZoomInfo | 0% | 23% | 43 | accepted challenger |
| conversation-intelligence | Otter.ai | 0% | 50% | 24 | criticized challenger |
| crm | HubSpot CRM | 56% | 12% | 58 | endorsed leader |
| crm | Zoho CRM | 7% | 12% | 56 | accepted challenger |
| crm | Salesflare | 5% | 0% | 12 | accepted challenger |
| crm | Salesforce Sales Cloud | 5% | 37% | 52 | criticized challenger |
| crm | Pipedrive | 2% | 11% | 46 | accepted challenger |
| crm | Microsoft Dynamics 365 Sales | 0% | 8% | 26 | accepted challenger |
| crm | Freshsales | 0% | 11% | 27 | accepted challenger |
| customer-data-platforms | Segment | 45% | 18% | 62 | endorsed leader |
| customer-data-platforms | Hightouch | 22% | 6% | 51 | accepted challenger |
| customer-data-platforms | RudderStack | 14% | 0% | 24 | accepted challenger |
| customer-data-platforms | BlueConic | 10% | 4% | 27 | accepted challenger |
| customer-data-platforms | Census | 2% | 17% | 12 | accepted challenger |
| customer-data-platforms | Salesforce Data Cloud | 2% | 45% | 40 | criticized challenger |
| customer-data-platforms | Bloomreach | 0% | 6% | 17 | accepted challenger |
| customer-data-platforms | ActionIQ | 0% | 10% | 10 | accepted challenger |
| customer-data-platforms | Klaviyo | 0% | 20% | 20 | accepted challenger |
| customer-data-platforms | Treasure Data | 0% | 20% | 15 | accepted challenger |
| customer-data-platforms | Tealium | 0% | 21% | 43 | accepted challenger |
| customer-data-platforms | mParticle | 0% | 22% | 18 | accepted challenger |
| customer-data-platforms | Adobe Real-Time CDP | 0% | 56% | 32 | criticized challenger |
| customer-support-helpdesk | Freshdesk | 40% | 12% | 64 | endorsed leader |
| customer-support-helpdesk | Zoho Desk | 22% | 6% | 35 | accepted challenger |
| customer-support-helpdesk | Zendesk | 16% | 26% | 54 | criticized challenger |
| customer-support-helpdesk | HubSpot Service Hub | 6% | 5% | 39 | accepted challenger |
| customer-support-helpdesk | Help Scout | 2% | 3% | 36 | accepted challenger |
| customer-support-helpdesk | Front | 2% | 7% | 14 | accepted challenger |
| customer-support-helpdesk | TeamSupport | 2% | 17% | 12 | accepted challenger |
| customer-support-helpdesk | Intercom | 2% | 19% | 42 | accepted challenger |
| customer-support-helpdesk | Gorgias | 0% | 0% | 14 | accepted challenger |
| customer-support-helpdesk | Jira Service Management | 0% | 18% | 17 | accepted challenger |
| customer-support-helpdesk | HappyFox | 0% | 18% | 11 | accepted challenger |
| customer-support-helpdesk | ServiceNow | 0% | 40% | 10 | criticized challenger |
| customer-support-helpdesk | Salesforce Service Cloud | 0% | 43% | 23 | criticized challenger |
| data-warehouse-reverse-etl | Hightouch | 40% | 8% | 66 | endorsed leader |
| data-warehouse-reverse-etl | BigQuery | 27% | 6% | 62 | accepted challenger |
| data-warehouse-reverse-etl | Snowflake | 16% | 18% | 61 | accepted challenger |
| data-warehouse-reverse-etl | Census | 8% | 11% | 64 | accepted challenger |
| data-warehouse-reverse-etl | RudderStack | 2% | 14% | 29 | accepted challenger |
| data-warehouse-reverse-etl | Fivetran | 1% | 23% | 44 | accepted challenger |
| data-warehouse-reverse-etl | Segment | 1% | 39% | 23 | criticized challenger |
| data-warehouse-reverse-etl | Improvado | 0% | 0% | 12 | accepted challenger |
| data-warehouse-reverse-etl | dbt | 0% | 2% | 40 | accepted challenger |
| data-warehouse-reverse-etl | Polytomic | 0% | 5% | 21 | accepted challenger |
| data-warehouse-reverse-etl | Airbyte | 0% | 9% | 32 | accepted challenger |
| data-warehouse-reverse-etl | Amazon Redshift | 0% | 22% | 27 | accepted challenger |
| data-warehouse-reverse-etl | Databricks | 0% | 32% | 19 | criticized challenger |
| digital-sales-rooms | Aligned | 36% | 9% | 54 | endorsed leader |
| digital-sales-rooms | Trumpet | 26% | 9% | 53 | accepted challenger |
| digital-sales-rooms | GetAccept | 19% | 17% | 47 | accepted challenger |
| digital-sales-rooms | HummingDeck | 6% | 0% | 10 | accepted challenger |
| digital-sales-rooms | Dock | 6% | 20% | 49 | accepted challenger |
| digital-sales-rooms | Flowla | 4% | 11% | 36 | accepted challenger |
| digital-sales-rooms | Recapped | 0% | 17% | 12 | accepted challenger |
| digital-sales-rooms | Allego | 0% | 21% | 14 | accepted challenger |
| digital-sales-rooms | MindTickle | 0% | 22% | 18 | accepted challenger |
| digital-sales-rooms | DealHub | 0% | 25% | 32 | criticized challenger |
| digital-sales-rooms | Seismic | 0% | 50% | 28 | criticized challenger |
| digital-sales-rooms | Highspot | 0% | 54% | 28 | criticized challenger |
| email-marketing | HubSpot Marketing Hub | 35% | 8% | 48 | endorsed leader |
| email-marketing | ActiveCampaign | 35% | 9% | 54 | endorsed leader |
| email-marketing | Sender | 12% | 0% | 20 | accepted challenger |
| email-marketing | Brevo | 12% | 8% | 48 | accepted challenger |
| email-marketing | EmailOctopus | 2% | 0% | 10 | accepted challenger |
| email-marketing | MailerLite | 2% | 7% | 27 | accepted challenger |
| email-marketing | Omnisend | 0% | 0% | 18 | accepted challenger |
| email-marketing | Kit | 0% | 6% | 16 | accepted challenger |
| email-marketing | Moosend | 0% | 10% | 10 | accepted challenger |
| email-marketing | Klaviyo | 0% | 10% | 29 | accepted challenger |
| email-marketing | Constant Contact | 0% | 58% | 19 | criticized challenger |
| email-marketing | Mailchimp | 0% | 61% | 41 | criticized challenger |
| email-marketing | Adobe Marketo Engage | 0% | 62% | 13 | criticized challenger |
| identity-resolution | Segment | 14% | 14% | 43 | accepted challenger |
| identity-resolution | Hightouch | 10% | 0% | 28 | accepted challenger |
| identity-resolution | CustomerLabs 1PD Ops | 8% | 0% | 14 | accepted challenger |
| identity-resolution | LiveRamp | 6% | 45% | 42 | criticized challenger |
| identity-resolution | Amperity | 4% | 29% | 24 | criticized challenger |
| identity-resolution | FullContact | 2% | 22% | 23 | accepted challenger |
| identity-resolution | Tealium | 2% | 25% | 24 | criticized challenger |
| identity-resolution | Acxiom | 0% | 20% | 15 | accepted challenger |
| identity-resolution | TransUnion | 0% | 30% | 10 | criticized challenger |
| identity-resolution | Experian | 0% | 38% | 16 | criticized challenger |
| identity-resolution | Salesforce Data Cloud | 0% | 38% | 13 | criticized challenger |
| identity-resolution | mParticle | 0% | 47% | 15 | criticized challenger |
| marketing-automation | HubSpot Marketing Hub | 57% | 17% | 58 | endorsed leader |
| marketing-automation | Brevo | 24% | 3% | 29 | accepted challenger |
| marketing-automation | MailerLite | 8% | 0% | 10 | accepted challenger |
| marketing-automation | ActiveCampaign | 8% | 6% | 53 | accepted challenger |
| marketing-automation | Adobe Marketo Engage | 2% | 40% | 48 | criticized challenger |
| marketing-automation | Omnisend | 0% | 0% | 13 | accepted challenger |
| marketing-automation | Braze | 0% | 20% | 10 | accepted challenger |
| marketing-automation | Klaviyo | 0% | 24% | 25 | accepted challenger |
| marketing-automation | Salesforce Marketing Cloud Account Engagement | 0% | 24% | 37 | accepted challenger |
| marketing-automation | Salesforce Marketing Cloud | 0% | 27% | 15 | criticized challenger |
| marketing-automation | Mailchimp | 0% | 45% | 22 | criticized challenger |
| marketing-cms | WordPress | 33% | 20% | 74 | endorsed leader |
| marketing-cms | HubSpot Content Hub | 27% | 8% | 59 | accepted challenger |
| marketing-cms | Webflow | 22% | 6% | 48 | accepted challenger |
| marketing-cms | Contentful | 5% | 15% | 47 | accepted challenger |
| marketing-cms | Sanity | 4% | 19% | 37 | accepted challenger |
| marketing-cms | Wix | 4% | 27% | 26 | criticized challenger |
| marketing-cms | Storyblok | 2% | 7% | 15 | accepted challenger |
| marketing-cms | Strapi | 0% | 15% | 20 | accepted challenger |
| marketing-cms | Squarespace | 0% | 29% | 24 | criticized challenger |
| marketing-cms | Adobe Experience Manager | 0% | 62% | 21 | criticized challenger |
| marketing-cms | Sitecore | 0% | 67% | 18 | criticized challenger |
| marketing-cms | Drupal | 0% | 71% | 17 | criticized challenger |
| partner-relationship-management | PartnerPortal.io | 27% | 4% | 23 | accepted challenger |
| partner-relationship-management | JourneyBee | 17% | 0% | 21 | accepted challenger |
| partner-relationship-management | Channeltivity | 17% | 12% | 34 | accepted challenger |
| partner-relationship-management | Channelscaler | 10% | 15% | 39 | accepted challenger |
| partner-relationship-management | Impartner PRM | 5% | 25% | 12 | criticized challenger |
| partner-relationship-management | PartnerStack | 5% | 25% | 44 | criticized challenger |
| partner-relationship-management | Impartner | 5% | 36% | 33 | criticized challenger |
| partner-relationship-management | Introw | 2% | 0% | 15 | accepted challenger |
| partner-relationship-management | ZINFI | 2% | 26% | 19 | criticized challenger |
| partner-relationship-management | Kiflo | 0% | 6% | 33 | accepted challenger |
| partner-relationship-management | Magentrix | 0% | 13% | 15 | accepted challenger |
| partner-relationship-management | Unifyr | 0% | 31% | 13 | criticized challenger |
| partner-relationship-management | impact.com | 0% | 31% | 16 | criticized challenger |
| partner-relationship-management | Salesforce PRM | 0% | 43% | 37 | criticized challenger |
| product-analytics | Mixpanel | 31% | 13% | 61 | endorsed leader |
| product-analytics | Amplitude | 31% | 16% | 63 | endorsed leader |
| product-analytics | PostHog | 20% | 8% | 53 | accepted challenger |
| product-analytics | Pendo | 9% | 18% | 45 | accepted challenger |
| product-analytics | Google Analytics 4 | 2% | 60% | 25 | criticized challenger |
| product-analytics | LogRocket | 0% | 18% | 11 | accepted challenger |
| product-analytics | Fullstory | 0% | 25% | 24 | criticized challenger |
| product-analytics | Heap | 0% | 28% | 46 | criticized challenger |
| sales-engagement | Salesloft | 34% | 29% | 56 | criticized default |
| sales-engagement | Apollo.io | 32% | 13% | 62 | endorsed leader |
| sales-engagement | HubSpot Sales Hub | 9% | 11% | 54 | accepted challenger |
| sales-engagement | Outreach | 9% | 47% | 59 | criticized challenger |
| sales-engagement | Klenty | 4% | 0% | 25 | accepted challenger |
| sales-engagement | Mixmax | 4% | 14% | 22 | accepted challenger |
| sales-engagement | Reply.io | 2% | 17% | 29 | accepted challenger |
| sales-engagement | Smartlead | 0% | 0% | 10 | accepted challenger |
| sales-engagement | Amplemarket | 0% | 10% | 10 | accepted challenger |
| sales-engagement | Instantly | 0% | 11% | 19 | accepted challenger |
| sales-engagement | Groove | 0% | 13% | 15 | accepted challenger |
| sales-engagement | ZoomInfo | 0% | 15% | 13 | accepted challenger |
| sales-engagement | Salesforce Sales Engagement | 0% | 30% | 10 | criticized challenger |
| sales-intelligence-and-contact-data | Apollo.io | 72% | 15% | 66 | endorsed leader |
| sales-intelligence-and-contact-data | ZoomInfo | 12% | 42% | 59 | criticized challenger |
| sales-intelligence-and-contact-data | Lusha | 9% | 13% | 46 | accepted challenger |
| sales-intelligence-and-contact-data | Amplemarket | 2% | 0% | 14 | accepted challenger |
| sales-intelligence-and-contact-data | LinkedIn Sales Navigator | 0% | 0% | 14 | accepted challenger |
| sales-intelligence-and-contact-data | UpLead | 0% | 4% | 28 | accepted challenger |
| sales-intelligence-and-contact-data | Clay | 0% | 8% | 13 | accepted challenger |
| sales-intelligence-and-contact-data | HubSpot Breeze Intelligence | 0% | 8% | 13 | accepted challenger |
| sales-intelligence-and-contact-data | Cognism | 0% | 13% | 45 | accepted challenger |
| sales-intelligence-and-contact-data | 6sense | 0% | 35% | 17 | criticized challenger |
| sales-intelligence-and-contact-data | Demandbase | 0% | 36% | 14 | criticized challenger |
| sales-intelligence-and-contact-data | RocketReach | 0% | 50% | 10 | criticized challenger |
| sales-intelligence-and-contact-data | Seamless.AI | 0% | 53% | 17 | criticized challenger |
| seo-content-optimization | Semrush | 24% | 15% | 46 | accepted challenger |
| seo-content-optimization | Surfer SEO | 22% | 9% | 54 | accepted challenger |
| seo-content-optimization | Ahrefs | 10% | 7% | 42 | accepted challenger |
| seo-content-optimization | SE Ranking | 8% | 4% | 27 | accepted challenger |
| seo-content-optimization | Frase | 6% | 6% | 32 | accepted challenger |
| seo-content-optimization | Clearscope | 6% | 12% | 43 | accepted challenger |
| seo-content-optimization | NeuronWriter | 4% | 0% | 14 | accepted challenger |
| seo-content-optimization | Ubersuggest | 4% | 18% | 11 | accepted challenger |
| seo-content-optimization | Google Search Console | 2% | 5% | 20 | accepted challenger |
| seo-content-optimization | Screaming Frog | 0% | 6% | 16 | accepted challenger |
| seo-content-optimization | MarketMuse | 0% | 14% | 28 | accepted challenger |
| seo-content-optimization | Moz | 0% | 18% | 11 | accepted challenger |
| webinar-virtual-events | Demio | 23% | 13% | 45 | accepted challenger |
| webinar-virtual-events | Goldcast | 16% | 17% | 24 | accepted challenger |
| webinar-virtual-events | Livestorm | 12% | 0% | 46 | accepted challenger |
| webinar-virtual-events | Zoom Webinars | 11% | 35% | 65 | criticized challenger |
| webinar-virtual-events | Zoho Webinar | 9% | 0% | 11 | accepted challenger |
| webinar-virtual-events | WebinarNinja | 4% | 28% | 18 | criticized challenger |
| webinar-virtual-events | GoTo Webinar | 4% | 31% | 36 | criticized challenger |
| webinar-virtual-events | BigMarker | 2% | 6% | 18 | accepted challenger |
| webinar-virtual-events | Airmeet | 2% | 12% | 17 | accepted challenger |
| webinar-virtual-events | RingCentral Events | 2% | 14% | 21 | accepted challenger |
| webinar-virtual-events | ClickMeeting | 2% | 17% | 12 | accepted challenger |
| webinar-virtual-events | Bizzabo | 2% | 23% | 13 | accepted challenger |
| webinar-virtual-events | ON24 | 2% | 41% | 34 | criticized challenger |
| webinar-virtual-events | Microsoft Teams | 0% | 17% | 12 | accepted challenger |
| webinar-virtual-events | vFairs | 0% | 27% | 11 | criticized challenger |
| webinar-virtual-events | EasyWebinar | 0% | 29% | 14 | criticized challenger |
| webinar-virtual-events | Webex Webinars | 0% | 33% | 21 | criticized challenger |
| webinar-virtual-events | WebinarJam | 0% | 38% | 21 | criticized challenger |

## Treatment of lab-affiliated products by model

Self-preference is only measurable with a control group: how the lab's own model treats its products compared with how every other model treats the same products. Anthropic, OpenAI have no products in the covered categories with enough labels to measure, so nothing is claimed about them.

**Google products** (17 products, 211 labels). Cells are positive/negative/all labels.

| Product | Claude Haiku 4.5 | GPT-5.4 mini | Gemini 3.5 Flash | Perplexity Sonar | Grok 4.1 Fast | Mistral Small | DeepSeek V4 Flash | Llama 4 Maverick | Qwen 3.7 Flash | Kimi K2 | GLM 4.7 FlashX | MiniMax M2.5 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BigQuery | 5/0/5 | 5/0/5 | 5/1/6 | 5/0/5 | 6/0/6 | 6/0/6 | 5/1/6 | 1/0/1 | 6/1/7 | 6/0/6 | 5/1/6 | 5/0/5 |
| Google Analytics 4 | 4/1/5 | 2/1/3 | 2/3/5 | 6/1/7 | 4/3/7 | 2/2/4 | 7/1/8 |  | 4/1/5 | 3/2/5 | 3/3/6 | 3/0/3 |
| Google Meridian | 2/0/2 | 2/0/2 | 4/0/4 |  | 4/1/5 | 2/1/3 | 5/1/6 | 2/0/2 | 3/1/4 | 3/1/4 | 3/0/3 | 2/0/2 |
| Google Search Console | 1/0/1 |  | 3/0/3 | 2/0/2 | 2/1/3 | 3/0/3 | 3/0/3 | 1/0/1 | 1/0/1 | 2/0/2 | 2/0/2 | 1/0/1 |
| Google Meet |  |  | 1/0/1 |  |  | 2/0/2 |  |  | 0/1/1 | 1/0/1 | 1/1/2 | 1/0/1 |
| YouTube Live |  |  |  |  |  | 1/0/1 |  |  |  | 2/0/2 | 1/0/1 |  |
| Looker Studio |  |  |  |  |  |  | 1/0/1 |  | 2/0/2 |  |  |  |
| Google Keyword Planner |  |  | 1/0/1 |  | 1/0/1 |  | 1/0/1 |  |  |  |  |  |
| Google Analytics 360 |  |  |  |  |  |  |  | 1/0/1 | 0/1/1 |  |  |  |
| Google Cloud Contact Center AI |  |  |  |  | 0/1/1 | 0/1/1 |  |  |  |  |  |  |
| Google Dialogflow CX |  |  |  |  |  | 1/0/1 |  |  | 0/1/1 |  |  |  |
| Google Sites |  |  |  |  |  |  |  |  |  |  | 0/1/1 |  |
| Google Alerts |  |  |  |  |  | 1/0/1 |  |  |  |  |  |  |
| Looker |  |  |  |  |  |  | 1/0/1 |  |  |  |  |  |
| Google Gemini |  |  |  |  |  | 1/0/1 |  |  |  |  |  |  |
| Google Drive |  |  |  |  |  |  |  |  | 0/1/1 |  |  |  |
| Google Dialogflow |  |  |  |  | 1/0/1 |  |  |  |  |  |  |  |

Mean label weight on Google products: Gemini 3.5 Flash +1.00 over 20 labels; the other 11 models +1.31 over 191 labels. Weights run from +3 (first choice) to -3 (hard negative). A gap under about half a point on this few labels is not a finding.

## Discontinued products recommended

Positive labels on products the catalog marks discontinued. A model offering a shut-down product is a retrieval failure worth naming.

- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by DeepSeek V4 Flash on the budget prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by MiniMax M2.5 on the comparative prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by Mistral Small on the scale prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by Grok 4.1 Fast on the budget prompt in data-warehouse-reverse-etl

## Normalization

Unresolved, 469 labels counted under the raw name, for human review:

Bruin in data-warehouse-reverse-etl (3), Enjo AI in chatbots-and-conversational-ai-for-support (3), Keycloak in identity-resolution (3), Surfer AI Tracker in ai-visibility-tracking (3), Ahrefs AI Visibility Checker in ai-visibility-tracking (2), Athena HQ in ai-visibility-tracking (2), Coresignal in sales-intelligence-and-contact-data (2), Dataform in data-warehouse-reverse-etl (2), Jitsi Meet in webinar-virtual-events (2), JumpCloud in identity-resolution (2), Netomi in chatbots-and-conversational-ai-for-support (2), Optimizely CMS 11 in marketing-cms (2), Snowflake-native in identity-resolution (2), SpyFu in seo-content-optimization (2), Xurrent in customer-support-helpdesk (2), Zitadel in identity-resolution (2), Zoom Events and Webinars in webinar-virtual-events (2), 6sense Sales Intelligence in b2b-intent-data (1), ACR Call Recorder in conversation-intelligence (1), AEM 6.5 in marketing-cms (1), AI Product Rankings / Goodie free tier in ai-visibility-tracking (1), AI Sightline in ai-visibility-tracking (1), AWS Glue in data-warehouse-reverse-etl (1), Accenture in identity-resolution (1), AdExtremist in b2b-intent-data (1), AdRoll attribution in attribution-mmm (1), Ada.cx in chatbots-and-conversational-ai-for-support (1), Admetrics Data Studio in attribution-mmm (1), Adobe in data-warehouse-reverse-etl (1), Adobe Experience Cloud in partner-relationship-management (1), Adobe Experience Cloud (CDP part) in customer-data-platforms (1), Adobe Marketing Cloud CDP in customer-data-platforms (1), Adobe Real-Time CDP / Experience Platform in customer-data-platforms (1), Ahrefs Brand Radar AI in ai-visibility-tracking (1), Airbyte Open Source in data-warehouse-reverse-etl (1), Airbyte Self-Hosted in data-warehouse-reverse-etl (1), Aisthetic in chatbots-and-conversational-ai-for-support (1), Alibaba Cloud Chatbot (DingTalk Edition) in chatbots-and-conversational-ai-for-support (1), Along in digital-sales-rooms (1), AmICited in ai-visibility-tracking (1), Anysphere "Cursor" in chatbots-and-conversational-ai-for-support (1), Apollo Sales OS in sales-engagement (1), Apptero in crm (1), Aptabase in product-analytics (1), AsteroID in customer-data-platforms (1), Astronomer in customer-data-platforms (1), Athena in ai-visibility-tracking (1), Athena HQ in seo-content-optimization (1), Attentive Email in email-marketing (1), Attribution.io in attribution-mmm (1), Authentik in identity-resolution (1), Avast in sales-intelligence-and-contact-data (1), Axial in webinar-virtual-events (1), Axiom in data-warehouse-reverse-etl (1), Azure Data Factory in data-warehouse-reverse-etl (1), B2B Rocket in sales-engagement (1), BMC Remedy (Helix) in customer-support-helpdesk (1), Background Alert in sales-intelligence-and-contact-data (1), Background Alert, Inc. in sales-intelligence-and-contact-data (1), Basic Rasa in chatbots-and-conversational-ai-for-support (1), BetterCMS in marketing-cms (1), Bigace in marketing-cms (1), Bitrix 24 in crm (1), BlackHatWorld in seo-content-optimization (1), BlueJeans in webinar-virtual-events (1), BlueJeans by Verizon in webinar-virtual-events (1), Bolt CMS in marketing-cms (1), BrandUp.io in ai-visibility-tracking (1), Brandwatch Generative AI in ai-visibility-tracking (1), Business Catalyst in attribution-mmm (1), Business.com in email-marketing (1), CallRail for B2B sales CI in conversation-intelligence (1), Canva Sites in marketing-cms (1), Certainly in chatbots-and-conversational-ai-for-support (1), Character.AI in chatbots-and-conversational-ai-for-support (1), ChatBot by Text in chatbots-and-conversational-ai-for-support (1), ChatBot.com / Chatbot.app / ChatbotApp.ai (by LiveChat Text.com) in chatbots-and-conversational-ai-for-support (1), CiteLens in ai-visibility-tracking (1), Citedintel in ai-visibility-tracking (1), Clearview AI in sales-intelligence-and-contact-data (1), ClickRank in seo-content-optimization (1), Clicks in seo-content-optimization (1), Coffee Companion App in conversation-intelligence (1), Coffee.ai in conversation-intelligence (1), Colibri in conversation-intelligence (1), ContentKing in seo-content-optimization (1), Convin in conversation-intelligence (1), Copper CRM in crm (1), Copyscape/Siteliner in seo-content-optimization (1), Coresignal in b2b-intent-data (1), Custom Python/R stack in attribution-mmm (1), CustomGPT.ai in chatbots-and-conversational-ai-for-support (1), CustomerLabs 1PD Ops Platform in identity-resolution (1), Cvent/Hopper in webinar-virtual-events (1), Cybba in sales-intelligence-and-contact-data (1), CyberArk in identity-resolution (1), D&B/Hoovers in b2b-intent-data (1), Dageno in ai-visibility-tracking (1), DashThis in seo-content-optimization (1), DataCaptive in customer-data-platforms (1), Databricks SQL / lakehouse in data-warehouse-reverse-etl (1), Datamasters (Rickenbacher Data LLC) in sales-intelligence-and-contact-data (1), Datavant in customer-data-platforms (1), Day.ai in crm (1), Dealpad in digital-sales-rooms (1), Decap CMS in marketing-cms (1), Deprecated Spiceworks On-Premises in customer-support-helpdesk (1), Dialogflow CX in chatbots-and-conversational-ai-for-support (1), Dialpad Connect in conversation-intelligence (1), Didit in identity-resolution (1), Digital Applied in attribution-mmm (1), Digital Samba in webinar-virtual-events (1), Dixa in chatbots-and-conversational-ai-for-support (1), Drawbridge in identity-resolution (1), Drupal 10 in marketing-cms (1), Einstein in chatbots-and-conversational-ai-for-support (1), Elevar in attribution-mmm (1), Elud in data-warehouse-reverse-etl (1), EmailToolTester in email-marketing (1), EnableUs in digital-sales-rooms (1), Evaboot in sales-intelligence-and-contact-data (1), EventBuilder in webinar-virtual-events (1), ExecBench in sales-engagement (1), Eyeota in identity-resolution (1), Facebook Live in webinar-virtual-events (1), Factual in identity-resolution (1), FatJoe in seo-content-optimization (1), Fathom Analytics in product-analytics (1), Fathom for Teams in conversation-intelligence (1), FingerprintJS in customer-data-platforms (1), Firebolt in data-warehouse-reverse-etl (1), FirmRoom in digital-sales-rooms (1), Firmex in digital-sales-rooms (1), FlashIntel in sales-engagement (1), Flowcode in attribution-mmm (1), Flowlu in crm (1), FluentCRM in marketing-automation (1), Forage AI in b2b-intent-data (1), Freshworks / Freshchat / Freddy AI in chatbots-and-conversational-ai-for-support (1), Freshworks Freddy AI in chatbots-and-conversational-ai-for-support (1), G2/TrustRadius Buyer Intent in b2b-intent-data (1), Geneo AI in ai-visibility-tracking (1), Geoptie's Free GEO Audit in ai-visibility-tracking (1), GitHub Actions in data-warehouse-reverse-etl (1), Glimmer in ai-visibility-tracking (1), Gmail in customer-support-helpdesk (1), GoDaddy Airo in marketing-cms (1), GoSquared in customer-data-platforms (1), Goodness.ai in attribution-mmm (1), Google Analytics 4 / Google Ads / Campaign Manager 360 in attribution-mmm (1), Google Analytics 4 attribution in attribution-mmm (1), Google Assistant (as a platform) in chatbots-and-conversational-ai-for-support (1), Google Campaign Manager 360 / Search Ads 360 / Display & Video 360 in attribution-mmm (1), Google Meet Gemini (Take Notes for Me) in conversation-intelligence (1), Google Meridian / Google MMM in attribution-mmm (1), Google Platform Attribution (GA4 + Google Ads) in attribution-mmm (1), Google tools (Search Console, Analytics 4) in seo-content-optimization (1), Gracker AI in ai-visibility-tracking (1), Grav in marketing-cms (1), Groove CRM in sales-engagement (1), GrooveHQ in customer-support-helpdesk (1), HelpSpot in customer-support-helpdesk (1), HiMail in email-marketing (1), Hightouch Adaptive Identity in identity-resolution (1), Honeyb in seo-content-optimization (1), Hopin/ViaWest in webinar-virtual-events (1), HubSpot AEO & AEO Grader in ai-visibility-tracking (1), HubSpot AEO Sensor in ai-visibility-tracking (1), HubSpot Breeze Customer Agent in chatbots-and-conversational-ai-for-support (1), HubSpot Email (Standalone) in email-marketing (1), HubSpot Email Marketing in email-marketing (1), HubSpot Marketing Hub Attribution in attribution-mmm (1), HubSpot Service Hub + Breeze Customer Agent in chatbots-and-conversational-ai-for-support (1), HubSpot Service Hub / AI chatbot tools in chatbots-and-conversational-ai-for-support (1), HubSpot's Breeze Prospecting Agent in b2b-intent-data (1), HubSpot's CDP in customer-data-platforms (1), HubSpot's native conversation intelligence in conversation-intelligence (1), HubSpot's native lists in customer-data-platforms (1), IBM Watson in chatbots-and-conversational-ai-for-support (1), ID5 International in customer-data-platforms (1), IDScan in identity-resolution (1), Ideals in digital-sales-rooms (1), Identity Digital in identity-resolution (1), Intercom with Fin AI in chatbots-and-conversational-ai-for-support (1), Intero Digital in seo-content-optimization (1), Intralinks in digital-sales-rooms (1), Invent in chatbots-and-conversational-ai-for-support (1), Jetpack CRM in crm (1), Jira Service Mgmt in customer-support-helpdesk (1), Juggl.ai in ai-visibility-tracking (1), Keboola in data-warehouse-reverse-etl (1), Keeping in customer-support-helpdesk (1), Kentico Xperience 13 in marketing-cms (1), Klarna in attribution-mmm (1), Klarna's AI Support Bot in chatbots-and-conversational-ai-for-support (1), Krenalis in identity-resolution (1), LLM Visibility in ai-visibility-tracking (1), LeadGenie in sales-engagement (1), Leaddrive in b2b-intent-data (1), Leadfellow in partner-relationship-management (1), Legacy Salesforce-Only Solutions in partner-relationship-management (1), Lenovo's "Lena" in chatbots-and-conversational-ai-for-support (1), Lexer in identity-resolution (1), LinkedIn Sales Navigator Core in sales-intelligence-and-contact-data (1), LionDesk in crm (1), LocateSmarter in sales-intelligence-and-contact-data (1), Lone Wolf Relationships in crm (1), Lotame/Panorama ID in identity-resolution (1), Lusha browser extension in sales-engagement (1), MS Teams in webinar-virtual-events (1), Mail Marketer in email-marketing (1), Mail250 in email-marketing (1), Maileroo in email-marketing (1), ManageEngine in customer-support-helpdesk (1), Mangools AI Search Watcher in ai-visibility-tracking (1), Marketo/Adobe Experience Cloud in marketing-cms (1), Meister in attribution-mmm (1), MentionScout in ai-visibility-tracking (1), Merkury in identity-resolution (1), Merrill in digital-sales-rooms (1), Meta Ads Manager attribution in attribution-mmm (1), Meta Marketing Mix Modeling / incrementality tooling in attribution-mmm (1), Meta and other ad platforms' built-in attribution in attribution-mmm (1), Meta's AI Companion in chatbots-and-conversational-ai-for-support (1), Meta's MMM tools in attribution-mmm (1), Meta/Platform Attribution in attribution-mmm (1), Metabase Cloud in data-warehouse-reverse-etl (1), Microsoft in partner-relationship-management (1), Microsoft Azure Synapse in data-warehouse-reverse-etl (1), Microsoft Dynamics 365 for Partner Engagement in partner-relationship-management (1), Microsoft Dynamics CRM in crm (1), Microsoft Teams Intelligent Recap in conversation-intelligence (1), Mihup in conversation-intelligence (1), Minami AI in chatbots-and-conversational-ai-for-support (1), Momentum's Conversation Intelligence in conversation-intelligence (1), Monday.com / Work OS in crm (1), Monday.com Sales CRM in crm (1), Mouseflow in product-analytics (1), N2 CMS in marketing-cms (1), Narrative in identity-resolution (1), Natural Write in seo-content-optimization (1), Neon in data-warehouse-reverse-etl (1), Netsuite OpenAir in partner-relationship-management (1), Nibbleblog in marketing-cms (1), Nielsen MMM in attribution-mmm (1), Nielsen Marketing Mix Modeling in attribution-mmm (1), NinjaPear in sales-intelligence-and-contact-data (1), NinjaPromo in seo-content-optimization (1), Nivision in conversation-intelligence (1), Nova Express in email-marketing (1), Nudge.ai in customer-support-helpdesk (1), Octopress in marketing-cms (1), Okta Customer Identity in identity-resolution (1), One Identity in identity-resolution (1), OneWelcome Identity Platform in identity-resolution (1), Onfire in b2b-intent-data (1), OpenAI (ChatGPT) in chatbots-and-conversational-ai-for-support (1), OpenAI-based business offerings in chatbots-and-conversational-ai-for-support (1), OpenPanel in product-analytics (1), Oracle in attribution-mmm (1), Oracle in partner-relationship-management (1), Oracle Autonomous DW in data-warehouse-reverse-etl (1), Oracle Partner Management in partner-relationship-management (1), Oracle Sitecore in marketing-cms (1), Oracle Unity Customer Data Platform in customer-data-platforms (1), Otter for Sales/meeting-note tools in conversation-intelligence (1), PHP-Nuke in marketing-cms (1), PIMMS in attribution-mmm (1), Pecan in attribution-mmm (1), PickMySoft in digital-sales-rooms (1), Pipes.Ai in sales-engagement (1), Plausible Analytics in product-analytics (1), Playvox in conversation-intelligence (1), Pluno AI in chatbots-and-conversational-ai-for-support (1), Polar Analytics in attribution-mmm (1), Positive Surfer in ai-visibility-tracking (1), PostHog EU self-hosted in product-analytics (1), Postgres-based warehouse setups in data-warehouse-reverse-etl (1), PredictLeads in b2b-intent-data (1), Predictive Response in email-marketing (1), Pretty Insights in attribution-mmm (1), ProPofs Live Chat in chatbots-and-conversational-ai-for-support (1), ProProfs Desk in customer-support-helpdesk (1), Qgma in digital-sales-rooms (1), REVE Chat in chatbots-and-conversational-ai-for-support (1), Radaris in customer-data-platforms (1), RankBrain AI in seo-content-optimization (1), RankPrompt in ai-visibility-tracking (1), RankYak in seo-content-optimization (1), RankerX in seo-content-optimization (1), Rankshift AI in ai-visibility-tracking (1), Rankwise in seo-content-optimization (1), ReachLLM in ai-visibility-tracking (1), Redaxscript in marketing-cms (1), Redpoint in identity-resolution (1), Restream in webinar-virtual-events (1), RetailMeNot in attribution-mmm (1), RevGenius in b2b-intent-data (1), Reworkd.ai in crm (1), RudderStack Reverse ETL in data-warehouse-reverse-etl (1), Run The World in webinar-virtual-events (1), SALESmanago in marketing-automation (1), SAP in chatbots-and-conversational-ai-for-support (1), SAP in partner-relationship-management (1), SAP PartnerEdge in partner-relationship-management (1), SE Ranking AI Search in ai-visibility-tracking (1), SE Ranking's AI visibility tool in ai-visibility-tracking (1), SEOClerk in seo-content-optimization (1), SEOClerks.com in seo-content-optimization (1), SEOPress in seo-content-optimization (1), SEOToolGroupBuy.com in seo-content-optimization (1), SEOToolsGroupBuy.com in seo-content-optimization (1), SEOmonitor in seo-content-optimization (1), Sage in crm (1), Salesforce Campaigns in sales-engagement (1), Salesforce Data 360 / Customer Data Platform in customer-data-platforms (1), Salesforce Einstein Bots in chatbots-and-conversational-ai-for-support (1), Salesforce Growth Cloud in crm (1), Salesforce HVS / Einstein Conversation Insights in conversation-intelligence (1), Salesforce MCAE (formerly Pardot) in marketing-automation (1), Salesforce Marketing Cloud / Account Engage in email-marketing (1), Salesforce One Trust in identity-resolution (1), Salesforce Partner Relationship Management / Partner Cloud in partner-relationship-management (1), Salesforce native attribution in attribution-mmm (1), Salesforce-based PRMs in partner-relationship-management (1), Salesloop.io in sales-engagement (1), SeamlessAI in sales-intelligence-and-contact-data (1), Searchable in ai-visibility-tracking (1), Segment / Twilio in data-warehouse-reverse-etl (1), Self-Hosted WordPress (WordPress.org) in marketing-cms (1), Selzy in email-marketing (1), Semrush AI SEO Toolkit in ai-visibility-tracking (1), Semrush AI Search Visibility Checker in ai-visibility-tracking (1), Semrush Guru in seo-content-optimization (1), Send in digital-sales-rooms (1), SendFox in email-marketing (1), SendMails in email-marketing (1), SendMails.io in email-marketing (1), Sendblue in conversation-intelligence (1), Service Cloud in customer-support-helpdesk (1), SessionM in customer-data-platforms (1), Showpad Shared Spaces in digital-sales-rooms (1), Siebel in crm (1), Siren in partner-relationship-management (1), Sitecore 8 in marketing-cms (1), Sitecore XP 10.3 and earlier in marketing-cms (1), Slack Certified/Partner Programs in partner-relationship-management (1), Sling in data-warehouse-reverse-etl (1), Small SEO Tools in seo-content-optimization (1), SmartRoomsXP in digital-sales-rooms (1), Snowfall in b2b-intent-data (1), Sonascent in conversation-intelligence (1), SourceLoop in attribution-mmm (1), Spark in partner-relationship-management (1), SparrowDesk in customer-support-helpdesk (1), Splunk/Snowflake in identity-resolution (1), Squarespace Email Add-ons in email-marketing (1), Statamic in marketing-cms (1), Straight North in seo-content-optimization (1), Stratabeat in seo-content-optimization (1), Sumo Partners in partner-relationship-management (1), Supermetrics Export in data-warehouse-reverse-etl (1), Support Board in customer-support-helpdesk (1), Surfe in sales-engagement (1), SurgeAIO in seo-content-optimization (1), TapClicks in data-warehouse-reverse-etl (1), TechTarget/Informa in b2b-intent-data (1), Teradata Vantage in data-warehouse-reverse-etl (1), Terasu in digital-sales-rooms (1), Tessa chatbot in chatbots-and-conversational-ai-for-support (1), Texau in sales-engagement (1), Text (formerly LiveChat) in chatbots-and-conversational-ai-for-support (1), Thena in customer-support-helpdesk (1), Tie in identity-resolution (1), TikTok Ads Manager attribution in attribution-mmm (1), Track My Visibility in ai-visibility-tracking (1), Trade Desk UID2 in identity-resolution (1), Traq.ai in conversation-intelligence (1), Trigify in b2b-intent-data (1), TrustRadius intent products in b2b-intent-data (1), Twig AI in chatbots-and-conversational-ai-for-support (1), Typebot in chatbots-and-conversational-ai-for-support (1), UVDesk in customer-support-helpdesk (1), Ultimate (by Zendesk) in chatbots-and-conversational-ai-for-support (1), Umbraco 10 in marketing-cms (1), Umbraco 8 in marketing-cms (1), Umbraco Cloud in marketing-cms (1), Uniflow in identity-resolution (1), UpdateAI in customer-support-helpdesk (1), Vanie.ai in conversation-intelligence (1), Voluum in attribution-mmm (1), WP Bakery in marketing-cms (1), Waikay in ai-visibility-tracking (1), Walnut in digital-sales-rooms (1), Wavetec in attribution-mmm (1), We-Connect.io in sales-engagement (1), WeTracked.io in attribution-mmm (1), Webcasts.com in webinar-virtual-events (1), WitnessAI in ai-visibility-tracking (1), Wix ADI in marketing-cms (1), Wiza in sales-engagement (1), Wiza in sales-intelligence-and-contact-data (1), Wjunction in seo-content-optimization (1), Wolf CMS in marketing-cms (1), Wope in ai-visibility-tracking (1), WordPress + Advanced Custom Fields in marketing-cms (1), WordPress-based PRMs in partner-relationship-management (1), WorkDuo in ai-visibility-tracking (1), Worklytics AI Adoption Dashboard in ai-visibility-tracking (1), Xoxofy in sales-engagement (1), Yoti in identity-resolution (1), Zendesk + AI add-on in chatbots-and-conversational-ai-for-support (1), Zendesk Suite + AI Agents in chatbots-and-conversational-ai-for-support (1), Zendesk Support Suite in customer-support-helpdesk (1), Zerply.ai in ai-visibility-tracking (1), Zipchat in chatbots-and-conversational-ai-for-support (1), Zobot (Zoho SalesIQ) in chatbots-and-conversational-ai-for-support (1), Zoho in chatbots-and-conversational-ai-for-support (1), Zoho CRM Partner Portal in partner-relationship-management (1), Zoho CRM/Marketing Automation in marketing-automation (1), Zoho Creator / CRM in partner-relationship-management (1), Zoho Desk/SalesIQ in chatbots-and-conversational-ai-for-support (1), Zonal Security in identity-resolution (1), Zoody in data-warehouse-reverse-etl (1), Zoom Events/Webinars Plus in webinar-virtual-events (1), Zoom Revenue Accelerator / Zoom Conversation Intelligence in conversation-intelligence (1), Zoom Webinars / Zoom Virtual Events in webinar-virtual-events (1), ZoomInfo + Intent in b2b-intent-data (1), ZoomInfo Chorus/Engage in sales-engagement (1), ZoomInfo/GTM Workspace in sales-engagement (1), `dlt` (data load tool) in data-warehouse-reverse-etl (1), basic WordPress in marketing-cms (1), black-hat-seo.site in seo-content-optimization (1), black-hat-seo.store in seo-content-optimization (1), dbt Labs in data-warehouse-reverse-etl (1), eesel.ai in chatbots-and-conversational-ai-for-support (1), groupbuyanytool.com in seo-content-optimization (1), iDenfy in identity-resolution (1), ingestr in data-warehouse-reverse-etl (1), mHelpDesk in customer-support-helpdesk (1), meetrecord.com in conversation-intelligence (1), native Snowflake apps in identity-resolution (1), respond.io in chatbots-and-conversational-ai-for-support (1), sNews in marketing-cms (1), self-hosted WordPress in marketing-cms (1), seo-999.shop in seo-content-optimization (1), seogroupbuyguru.com in seo-content-optimization (1), wetracked.io in attribution-mmm (1)

Excluded by rule, 7 labels not scored:

Google Ads (2; ad platform self-reported attribution, not a vendor in the category), TikTok (2; ad platform self-reported attribution, not a vendor in the category), Amazon (1; ad platform self-reported attribution, not a vendor in the category), Google Sheets (1; general-purpose tool, not a vendor in the category), LinkedIn Ads (1; ad platform self-reported attribution, not a vendor in the category)

Category-scoped resolutions, 260 labels. A bare vendor name was read as that vendor's product for the asked category, which assigns specificity the model did not write; each one is listed so the assumption is visible:

Salesforce in crm read as Salesforce Sales Cloud (44), HubSpot in crm read as HubSpot CRM (31), HubSpot in email-marketing read as HubSpot Marketing Hub (27), HubSpot in marketing-automation read as HubSpot Marketing Hub (16), Salesloft in conversation-intelligence read as Salesloft Conversations (13), Zoom in webinar-virtual-events read as Zoom Webinars (12), HubSpot in chatbots-and-conversational-ai-for-support read as HubSpot Service Hub (10), Semrush in ai-visibility-tracking read as Semrush AI Visibility Toolkit (8), Adobe in customer-data-platforms read as Adobe Real-Time CDP (6), Ahrefs in ai-visibility-tracking read as Ahrefs Brand Radar (6), Zoho in crm read as Zoho CRM (6), HubSpot in marketing-cms read as HubSpot Content Hub (4), HubSpot in sales-engagement read as HubSpot Sales Hub (4), Outreach in conversation-intelligence read as Outreach Kaia (4), HubSpot in attribution-mmm read as HubSpot Marketing Hub (3), HubSpot in customer-data-platforms read as HubSpot (3), HubSpot (Marketing Hub) in marketing-automation read as HubSpot Marketing Hub (3), Salesforce in customer-support-helpdesk read as Salesforce Service Cloud (3), Salesforce in marketing-automation read as Salesforce Marketing Cloud Account Engagement (3), Clari in sales-engagement read as Groove (2), Freshworks in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (2), Gong in sales-engagement read as Gong Engage (2), HubSpot in ai-visibility-tracking read as HubSpot AEO Grader (2), HubSpot in b2b-intent-data read as HubSpot Breeze Intelligence (2), HubSpot in conversation-intelligence read as HubSpot Sales Hub (2), HubSpot in customer-support-helpdesk read as HubSpot Service Hub (2), HubSpot (Breeze AI) in chatbots-and-conversational-ai-for-support read as HubSpot Service Hub (2), HubSpot Smart CRM in crm read as HubSpot CRM (2), Neon in conversation-intelligence read as Neon Mobile (2), Outreach (Kaia) in conversation-intelligence read as Outreach Kaia (2), Salesforce in chatbots-and-conversational-ai-for-support read as Salesforce Agentforce (2), Salesforce in customer-data-platforms read as Salesforce Data Cloud (2), Zoho in marketing-automation read as Zoho Marketing Automation (2), Zoom in conversation-intelligence read as Zoom Revenue Accelerator (2), Acquia in marketing-cms read as Acquia Drupal (1), Adobe in attribution-mmm read as Adobe Mix Modeler (1), Adobe in identity-resolution read as Adobe Real-Time CDP (1), Adobe in marketing-automation read as Adobe Marketo Engage (1), Ahrefs (Brand Radar) in ai-visibility-tracking read as Ahrefs Brand Radar (1), Freshworks (Freddy AI) in customer-support-helpdesk read as Freshdesk (1), Freshworks (Freshchat + Freddy AI) in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (1), HubSpot (Enterprise) in crm read as HubSpot CRM (1), HubSpot (Marketing Hub Enterprise/Professional) in marketing-automation read as HubSpot Marketing Hub (1), Microsoft in marketing-automation read as Microsoft Dynamics 365 Customer Insights - Journeys (1), Microsoft (Clarity) in conversation-intelligence read as Microsoft Dynamics 365 Sales (1), Neon (call-recording app) in conversation-intelligence read as Neon Mobile (1), Oracle in crm read as Oracle Sales (1), Oracle in identity-resolution read as Oracle Unity (1), Oracle in marketing-automation read as Oracle Eloqua (1), SEMrush in ai-visibility-tracking read as Semrush AI Visibility Toolkit (1), Salesforce in attribution-mmm read as Salesforce Sales Cloud (1), Salesforce in identity-resolution read as Salesforce Data Cloud (1), Salesforce in partner-relationship-management read as Salesforce PRM (1), Salesforce (Data Cloud / Einstein CDP) in customer-data-platforms read as Salesforce Data Cloud (1), Salesloft (Conversation Intelligence) in conversation-intelligence read as Salesloft Conversations (1), Semrush (AI Visibility Toolkit) in ai-visibility-tracking read as Semrush AI Visibility Toolkit (1), Zoho in partner-relationship-management read as Zoho CRM (1), Zoho in sales-engagement read as Bigin by Zoho (1)

Combined answers split into one label per product: 6sense/Demandbase, AWS/Snowflake, Adobe Analytics/Adobe Marketo Measure (Bizible), Adobe Commerce/Magento, Bizible/Marketo Measure, Clearbit/HubSpot Breeze, DealHub / DealRoom, Dealfront/Warmly, DuckDB/MotherDuck, EverWebinar / eWebinar, Fireflies / Fathom, Five9 / Talkdesk, Freshchat/Freshdesk (Freddy AI), Freshdesk/Freshchat, Freshworks/Freshchat, GA4 + BigQuery, Gong/Outreach/Salesloft, Google Analytics & Search Console, Google Search Console / Google Keyword Planner, Grouparoo / Meltano, Heap/Contentsquare, HubSpot CRM & Sales Hub, Intercom / Fin, Keap/Infusionsoft, Knowatoa / ZipTie, Lead Forensics/Dealfront, Lusha/LeadIQ, Mailgun / Postmark, Mangools/KWFinder, Marketo / Oracle Eloqua, Microsoft Teams Webinars / Teams Events, NetSpring/Optimizely, Pardot / Marketing Cloud Account Engagement, Pardot/Salesforce Account Engagement, SE Ranking / Semrush Writing Assistant, Salesforce Account Engagement / Marketo, Salesforce Marketing Cloud & Account Engagement (Pardot), Salesforce Marketing Cloud / Account Engagement, Salesforce Marketing Cloud / Account Engagement (Pardot), Salesforce Marketing Cloud / Account Engagement (formerly Pardot), Salesforce Partner Cloud / Salesforce PRM, Salesforce Service Cloud / Agentforce, Salesloft Conversations / Outreach Kaia, Surfer / Frase, TechTarget / Informa TechTarget, TechTarget/Intentsify, The Trade Desk / UID2, TransUnion / Neustar, TransUnion / Neustar (TruAudience), TransUnion/Neustar, Trumpet/Recapped, Webex/Cisco Webex, WebinarJam/EverWebinar, WordPress + RankMath, Yoast/RankMath, Zoho CRM / Zoho Marketing Automation, Zoho Desk / Zoho SalesIQ, Zoom Webinars/Zoom Events, ZoomInfo / Chorus

## Appendix: loose paraphrase stability

- Claude Haiku 4.5: a direct first choice kept as first choice or alternative in 11 of 20 categories (55%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, crm, customer-data-platforms, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, identity-resolution, marketing-cms, partner-relationship-management, sales-engagement, sales-intelligence-and-contact-data, seo-content-optimization, webinar-virtual-events
- GPT-5.4 mini: a direct first choice kept as first choice or alternative in 15 of 20 categories (75%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, conversation-intelligence, crm, digital-sales-rooms, identity-resolution, partner-relationship-management, sales-engagement, seo-content-optimization, webinar-virtual-events
- Gemini 3.5 Flash: a direct first choice kept as first choice or alternative in 17 of 20 categories (85%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, crm, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, identity-resolution, partner-relationship-management, seo-content-optimization
- Perplexity Sonar: a direct first choice kept as first choice or alternative in 14 of 20 categories (70%); differing under the strict rule: ai-visibility-tracking, b2b-intent-data, conversation-intelligence, crm, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, partner-relationship-management, product-analytics, seo-content-optimization, webinar-virtual-events
- Grok 4.1 Fast: a direct first choice kept as first choice or alternative in 18 of 20 categories (90%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, digital-sales-rooms, email-marketing, identity-resolution, marketing-cms, partner-relationship-management, seo-content-optimization, webinar-virtual-events
- Mistral Small: a direct first choice kept as first choice or alternative in 14 of 20 categories (70%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, crm, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, marketing-cms, partner-relationship-management, product-analytics, sales-engagement, seo-content-optimization, webinar-virtual-events
- DeepSeek V4 Flash: a direct first choice kept as first choice or alternative in 18 of 20 categories (90%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, customer-support-helpdesk, digital-sales-rooms, email-marketing, identity-resolution, marketing-cms, partner-relationship-management, sales-engagement, seo-content-optimization, webinar-virtual-events
- Llama 4 Maverick: a direct first choice kept as first choice or alternative in 8 of 18 categories (44%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, chatbots-and-conversational-ai-for-support, conversation-intelligence, crm, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, marketing-cms, product-analytics, sales-engagement, sales-intelligence-and-contact-data, seo-content-optimization, webinar-virtual-events
- Qwen 3.7 Flash: a direct first choice kept as first choice or alternative in 12 of 20 categories (60%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, crm, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, identity-resolution, marketing-cms, sales-engagement, sales-intelligence-and-contact-data, seo-content-optimization, webinar-virtual-events
- Kimi K2: a direct first choice kept as first choice or alternative in 15 of 20 categories (75%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, chatbots-and-conversational-ai-for-support, crm, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, marketing-cms, partner-relationship-management, product-analytics, sales-engagement, seo-content-optimization, webinar-virtual-events
- GLM 4.7 FlashX: a direct first choice kept as first choice or alternative in 16 of 20 categories (80%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, conversation-intelligence, crm, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, marketing-cms, partner-relationship-management, sales-engagement, seo-content-optimization, webinar-virtual-events
- MiniMax M2.5: a direct first choice kept as first choice or alternative in 12 of 20 categories (60%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, crm, customer-support-helpdesk, data-warehouse-reverse-etl, email-marketing, identity-resolution, marketing-cms, partner-relationship-management, product-analytics, sales-engagement, sales-intelligence-and-contact-data, seo-content-optimization, webinar-virtual-events