# Guru vs Helpjuice: which do AI models recommend for knowledge base, September 2026

GTM AI Recommendation Index, September 2026 Edition, Knowledge base and self-service. Two of twelve models named Guru first on the direct prompt; one named Helpjuice. Page: https://gtm-ai-index.com/customer/knowledge-base-and-self-service/guru-vs-helpjuice/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Guru | 4% | #7 of 16 | 0% | 27 | 12 of 12 |
| Helpjuice | 4% | #8 of 16 | 14% | 21 | 8 of 12 |

## The direct prompt, model by model

- Gemini 3.5 Flash: guru first (first choices: Document360, Guru) (alternatives: Confluence, Help Scout Docs, Helpjuice, Notion)
- Qwen 3.7 Flash: guru first (first choices: Guru, Intercom) (alternatives: Atlassian Confluence, Document360, Zendesk)
- Llama 4 Maverick: helpjuice first (first choices: Helpjuice) (alternatives: Document360, Freshdesk, Pylon)
- Perplexity Sonar: neither first, one named (first choices: Document360) (alternatives: Confluence, Helpjuice, Zendesk Guide)
- Grok 4.1 Fast: neither first, one named (first choices: Document360) (alternatives: Confluence, Helpjuice, Notion, Slite, Zendesk Guide)
- Mistral Small: neither first, one named (first choices: Plain) (alternatives: Confluence, Document360, Freshdesk, Guru, Slite)
- DeepSeek V4 Flash: neither first, one named (first choices: Document360) (alternatives: Freshdesk, Guru, Help Scout, Helpjuice, Zendesk)
- Kimi K2: neither first, one named (first choices: Confluence) (alternatives: Guru, Helpjuice, Notion, Slite, Zendesk Guide)
- MiniMax M2.5: neither first, one named (first choices: Document360) (alternatives: Helpjuice, Zendesk Guide/Knowledge)
- Claude Haiku 4.5: neither named (alternatives: Bloomfire, Document360, Lore, Stonly, Zendesk Guide)
- GPT-5.4 mini: neither named (first choices: Zendesk) (alternatives: Confluence, Intercom)
- GLM 4.7 FlashX: neither named (first choices: Helply) (alternatives: Confluence, Notion, Plain, Slite)

## What the models said about Guru

- "Guru (Best for Sales, CS, & Revenue Ops Enablement)" (Gemini 3.5 Flash, direct prompt, first choice)
- "start with Guru for internal alignment" (Qwen 3.7 Flash, direct prompt, first choice)

## What the models said about Helpjuice

- "High-Risk Tools to Avoid ... Helpjuice ... Weak for customer-facing public help centers" (Mistral Small, negative prompt, hard negative)
- "Steep pricing jumps between tiers (e.g., Helpjuice's $2,400/year jump for AI)" (DeepSeek V4 Flash, negative prompt, soft negative)
- "Starting at: $120/month (up to 4 users) ... Cons: Monthly cost adds up" (Mistral Small, budget prompt, soft negative)
- "I'd recommend Helpjuice if you want a dedicated, highly customizable, predictable-cost help center" (DeepSeek V4 Flash, paraphrase prompt, first choice)
- "Helpjuice - Best for mid-market teams that want a fully managed, hand-customized knowledge base" (Llama 4 Maverick, direct prompt, first choice)
- "Favor enterprise-grade like Document360 (audited versioning) or Helpjuice (governed theming)" (Grok 4.1 Fast, negative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.