# Document360 vs Guru: which do AI models recommend for knowledge base, September 2026

GTM AI Recommendation Index, September 2026 Edition, Knowledge base and self-service. Five of twelve models named Document360 first on the direct prompt; two named Guru. Page: https://gtm-ai-index.com/customer/knowledge-base-and-self-service/document360-vs-guru/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Document360 | 14% | #2 of 16 | 5% | 37 | 11 of 12 |
| Guru | 4% | #7 of 16 | 0% | 27 | 12 of 12 |

## The direct prompt, model by model

- Gemini 3.5 Flash: both first (first choices: Document360, Guru) (alternatives: Confluence, Help Scout Docs, Helpjuice, Notion)
- Perplexity Sonar: document360 first (first choices: Document360) (alternatives: Confluence, Helpjuice, Zendesk Guide)
- Grok 4.1 Fast: document360 first (first choices: Document360) (alternatives: Confluence, Helpjuice, Notion, Slite, Zendesk Guide)
- DeepSeek V4 Flash: document360 first (first choices: Document360) (alternatives: Freshdesk, Guru, Help Scout, Helpjuice, Zendesk)
- MiniMax M2.5: document360 first (first choices: Document360) (alternatives: Helpjuice, Zendesk Guide/Knowledge)
- Qwen 3.7 Flash: guru first (first choices: Guru, Intercom) (alternatives: Atlassian Confluence, Document360, Zendesk)
- Claude Haiku 4.5: neither first, one named (alternatives: Bloomfire, Document360, Lore, Stonly, Zendesk Guide)
- Mistral Small: neither first, one named (first choices: Plain) (alternatives: Confluence, Document360, Freshdesk, Guru, Slite)
- Llama 4 Maverick: neither first, one named (first choices: Helpjuice) (alternatives: Document360, Freshdesk, Pylon)
- Kimi K2: neither first, one named (first choices: Confluence) (alternatives: Guru, Helpjuice, Notion, Slite, Zendesk Guide)
- GPT-5.4 mini: neither named (first choices: Zendesk) (alternatives: Confluence, Intercom)
- GLM 4.7 FlashX: neither named (first choices: Helply) (alternatives: Confluence, Notion, Plain, Slite)

## What the models said about Document360

- ""Free trials" (Zendesk, Document360): Actually $120+/month after trial period" (GLM 4.7 FlashX, budget prompt, soft negative)
- "Document360 | Budget-sensitive teams — quote-based pricing after Nov 2024" (DeepSeek V4 Flash, negative prompt, soft negative)
- "If you want a single default recommendation without more context, pick Document360 for a mid-market B2B company." (Perplexity Sonar, direct prompt, first choice)
- "Best For: SaaS, product-heavy, and technical companies needing structured, multilingual customer help centers." (Gemini 3.5 Flash, comparative prompt, first choice)
- "Best Standalone & Dedicated Knowledge Base: Document360 ... Document360 is the industry standard." (Gemini 3.5 Flash, paraphrase prompt, first choice)

## What the models said about Guru

- "Guru (Best for Sales, CS, & Revenue Ops Enablement)" (Gemini 3.5 Flash, direct prompt, first choice)
- "start with Guru for internal alignment" (Qwen 3.7 Flash, direct prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.