# Document360 vs Confluence: which do AI models recommend for knowledge base, October 2026

GTM AI Recommendation Index, October 2026 Edition, Knowledge base and self-service. Seven of fourteen models named Document360 first on the direct prompt; two named Confluence. Page: https://gtm-ai-index.com/customer/knowledge-base-and-self-service/document360-vs-confluence/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Document360 | 17% | #2 of 12 | 2% | 42 | 14 of 14 |
| Confluence | 5% | #5 of 12 | 15% | 46 | 14 of 14 |

## The direct prompt, model by model

- Grok 4.20: both first (first choices: Confluence, Document360) (alternatives: Notion)
- Claude Haiku 4.5: document360 first (first choices: Document360, Helpjuice) (alternatives: BlueTweak, Helply, KnowledgeOwl, Nuclino, Stonly, Zendesk Guide)
- Gemini 3.5 Flash: document360 first (first choices: Document360, Guru) (alternatives: Confluence, Glean, HubSpot Service Hub, Notion, Stonly, Zendesk Guide)
- Mistral Small: document360 first (first choices: Document360) (alternatives: Freshdesk, Notion, Pylon)
- Qwen 3.7 Flash: document360 first (first choices: Document360) (alternatives: Confluence, Freshdesk Knowledge Base, Notion, Zendesk Guide)
- GPT-6 Luna: document360 first (first choices: Document360) (alternatives: Confluence, Guru, Zendesk Guide)
- Muse Glimmer 30B: document360 first (first choices: Document360, Freshdesk, Pylon) (alternatives: Confluence, LiveAgent)
- Kimi K2: confluence first (first choices: Confluence, Freshdesk) (alternatives: Notion, Slite)
- GPT-5.4 mini: neither first, one named (first choices: Zendesk Guide) (alternatives: Confluence, Document360, Guru)
- Perplexity Sonar: neither first, one named (first choices: Pylon) (alternatives: Confluence, Document360, Helpjuice)
- DeepSeek V4 Flash: neither first, one named (first choices: Helpjuice) (alternatives: Confluence, Document360, Freshdesk, Slite, Zendesk Guide)
- Llama 4 Maverick: neither first, one named (first choices: Pylon) (alternatives: Document360, Freshdesk, Spekit, Stonly)
- GLM 4.7 FlashX: neither first, one named (first choices: Slite) (alternatives: Confluence, Document360, Guru, Help Scout Docs, Notion)
- MiniMax M2.5: neither first, one named (first choices: Tettra) (alternatives: Confluence, Document360)

## What the models said about Document360

- "these tend to be pricier or trial-based rather than truly budget-friendly" (GPT-5.4 mini, budget prompt, soft negative)
- "Often cited as the best dedicated KB tool for mid-market B2B... Choose Document360 if you want a dedicated, professional knowledge base that scales well" (Qwen 3.7 Flash, direct prompt, first choice)
- "Best Dedicated, Standalone Help Center: Document360 ... is the industry standard for mid-sized B2B companies." (Gemini 3.5 Flash, paraphrase prompt, first choice)
- "Highly rated for mid-market companies (25 to 500 people)... frequently cited as a top choice for B2B use cases." (Mistral Small, direct prompt, first choice)

## What the models said about Confluence

- "Search issues: Surfaces archived pages above current ones ... Cost creep: Atlassian pricing changes have frustrated many users" (Kimi K2, negative prompt, soft negative)
- "Sluggish performance on large pages, steep learning curve, clunky permissions, dated editor, search degradation at scale." (Grok 4.20, negative prompt, soft negative)
- "not suitable for public help centers and is often better treated as an internal wiki than a customer support KB" (Perplexity Sonar, negative prompt, soft negative)
- "Choose Confluence if you're focused on internal team documentation and already use Jira" (Kimi K2, direct prompt, first choice)
- "Often the top pick for mid-sized teams... Confluence leads for B2B collaboration" (Grok 4.20, direct prompt, first choice)
- "Notion free + Confluence free 10-user are the most commonly recommended" (Muse Glimmer 30B, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.