# UserGuiding vs Apty: which do AI models recommend for digital adoption, September 2026

GTM AI Recommendation Index, September 2026 Edition, Digital adoption and onboarding. One of twelve models named UserGuiding first on the direct prompt; zero named Apty. Page: https://gtm-ai-index.com/customer/digital-adoption-and-onboarding/userguiding-vs-apty/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| UserGuiding | 21% | #2 of 11 | 5% | 38 | 12 of 12 |
| Apty | 2% | #8 of 11 | 24% | 21 | 11 of 12 |

## The direct prompt, model by model

- Grok 4.1 Fast: userguiding first (first choices: Appcues, UserGuiding, Userpilot) (alternatives: Apty, Pendo, Tango)
- Claude Haiku 4.5: neither first, one named (first choices: Userpilot) (alternatives: Pendo, UserGuiding)
- Mistral Small: neither first, one named (first choices: Userpilot) (alternatives: Appcues, Product Fruits, Spekit, UserGuiding, Userlane)
- Llama 4 Maverick: neither first, one named (first choices: Userpilot) (alternatives: Appcues, Apty, UserGuiding)
- Qwen 3.7 Flash: neither first, one named (first choices: Userpilot) (alternatives: Appcues, UserGuiding, Whatfix)
- GPT-5.4 mini: neither named (first choices: Whatfix) (alternatives: Pendo, WalkMe)
- Gemini 3.5 Flash: neither named (first choices: Userpilot) (alternatives: Appcues, Pendo, Spekit, Whatfix)
- Perplexity Sonar: neither named (first choices: Userpilot) (alternatives: Appcues, Chameleon, Pendo, Whatfix)
- DeepSeek V4 Flash: neither named (first choices: Whatfix) (alternatives: Appcues, Pendo, Userlane, Userpilot)
- Kimi K2: neither named (first choices: Pendo) (alternatives: Appcues, Chameleon, Userlane, Userpilot, Whatfix)
- GLM 4.7 FlashX: neither named (first choices: Pendo) (alternatives: Userlane, Whatfix)
- MiniMax M2.5: neither named (first choices: Userpilot) (alternatives: Appcues, Chameleon, Pendo, Whatfix)

## What the models said about UserGuiding

- "entry-level tools (like UserGuiding) can feel too basic and struggle with the non-linear, multi-tenant nature of B2B software" (Gemini 3.5 Flash, paraphrase prompt, soft negative)
- "often flagged in user reviews for having glitchy or buggy interfaces" (Gemini 3.5 Flash, negative prompt, soft negative)
- "Budget < $300/mo? UserGuiding (fastest value, G2 badges for mid-market results/implementation)." (Grok 4.1 Fast, direct prompt, first choice)
- "lighter, more affordable platforms like UserGuiding, Userpilot, or Tango will provide better ROI" (Mistral Small, negative prompt, first choice)
- "The best digital adoption platform for a company with a limited budget is UserGuiding" (Llama 4 Maverick, budget prompt, first choice)

## What the models said about Apty

- "not realistic for limited budgets" (DeepSeek V4 Flash, budget prompt, hard negative)
- "be cautious with these common pain points across enterprise-focused DAPs (e.g., WalkMe, Whatfix, Pendo, Apty)" (Grok 4.1 Fast, negative prompt, soft negative)
- "don't use an enterprise DAP (WalkMe, Whatfix, Apty) for customer onboarding of a modern SaaS product" (DeepSeek V4 Flash, negative prompt, soft negative)
- "Whatfix, Userlane, or Apty frequently offer the best balance" (DeepSeek V4 Flash, scale prompt, first choice)
- "Best For: Organizations where data quality and compliance are the primary issues." (Gemini 3.5 Flash, comparative prompt, alternative)
- "Apty — Compliance & Process Focus ... Regulated industry, compliance critical" (Kimi K2, comparative prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.