# Vitally vs HubSpot Service Hub: which do AI models recommend for customer success, September 2026

GTM AI Recommendation Index, September 2026 Edition, Customer success platforms. Six of twelve models named Vitally first on the direct prompt; zero named HubSpot Service Hub. Page: https://gtm-ai-index.com/customer/customer-success-platforms/vitally-vs-hubspot-service-hub/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Vitally | 23% | #2 of 10 | 12% | 50 | 12 of 12 |
| HubSpot Service Hub | 5% | #4 of 10 | 13% | 15 | 10 of 12 |

## The direct prompt, model by model

- Claude Haiku 4.5: vitally first (first choices: Vitally) (alternatives: ChurnZero, Custify, Totango)
- Gemini 3.5 Flash: vitally first (first choices: Vitally) (alternatives: ChurnZero, Planhat, Totango)
- Mistral Small: vitally first (first choices: ChurnZero, Vitally) (alternatives: ClientSuccess, Custify, Gainsight, Planhat)
- DeepSeek V4 Flash: vitally first (first choices: Vitally) (alternatives: Catalyst, ChurnZero, Planhat)
- GLM 4.7 FlashX: vitally first (first choices: Vitally) (alternatives: ChurnZero, Custify, Planhat)
- MiniMax M2.5: vitally first (first choices: ChurnZero, Vitally) (alternatives: ClientSuccess, Planhat)
- Perplexity Sonar: neither first, one named (first choices: ChurnZero) (alternatives: ClientSuccess, Gainsight, Planhat, Vitally)
- Grok 4.1 Fast: neither first, one named (first choices: ChurnZero) (alternatives: ClientSuccess, Custify, Gainsight, Planhat, Vitally)
- Llama 4 Maverick: neither first, one named (first choices: ChurnZero) (alternatives: ClientSuccess, Planhat, Vitally)
- Kimi K2: neither first, one named (first choices: ChurnZero) (alternatives: ClientSuccess, Custify, Planhat, Vitally)
- GPT-5.4 mini: neither named (first choices: ChurnZero) (alternatives: Gainsight, Totango)
- Qwen 3.7 Flash: neither named (first choices: ChurnZero, ClientSuccess) (alternatives: Skalin)

## What the models said about Vitally

- "Avoid pricier options like ... Vitally/ChurnZero (custom, $1K+/month)" (Grok 4.1 Fast, budget prompt, hard negative)
- "What to Avoid on a Budget ... generally not where you should start" (DeepSeek V4 Flash, budget prompt, hard negative)
- "Be Cautious If: You want quick, simple setups and do not have technical resources to manage filtering logic." (Gemini 3.5 Flash, negative prompt, soft negative)
- "Start with Vitally for most mid-market companies - it offers the best balance of features, pricing, and modern UX" (GLM 4.7 FlashX, direct prompt, first choice)
- "Vitally is the strongest overall choice and the default pick most CS analysts point mid-market teams to first" (DeepSeek V4 Flash, paraphrase prompt, first choice)
- "Vitally — If you want fast time-to-value, modern UX, and strong product analytics integration" (Kimi K2, scale prompt, first choice)

## What the models said about HubSpot Service Hub

- "HubSpot Service Hub - Too lightweight for dedicated health scoring needs" (Mistral Small, paraphrase prompt, hard negative)
- "HubSpot offers a highly robust free CRM that includes basic ticketing, customer portals, email tracking, and contact management." (Gemini 3.5 Flash, budget prompt, first choice)
- "HubSpot Service Hub (Free tier) is the best customer success platform for a company with a limited budget." (Grok 4.1 Fast, budget prompt, first choice)
- "Custify or HubSpot Service Hub are top picks for budget-conscious teams" (Claude Haiku 4.5, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.