# Vitally vs Custify: which do AI models recommend for customer success, October 2026

GTM AI Recommendation Index, October 2026 Edition, Customer success platforms. Three of fourteen models named Vitally first on the direct prompt; zero named Custify. Page: https://gtm-ai-index.com/customer/customer-success-platforms/vitally-vs-custify/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Vitally | 19% | #2 of 10 | 9% | 57 | 14 of 14 |
| Custify | 8% | #4 of 10 | 0% | 37 | 13 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: vitally first (first choices: Vitally) (alternatives: ChurnZero, ClientSuccess)
- Qwen 3.7 Flash: vitally first (first choices: ChurnZero, Vitally) (alternatives: Custify, HubSpot Service Hub, Skalin, Totango)
- GLM 4.7 FlashX: vitally first (first choices: ChurnZero, Vitally) (alternatives: Totango)
- Gemini 3.5 Flash: neither first, one named (first choices: ChurnZero) (alternatives: Planhat, Totango, Vitally)
- Perplexity Sonar: neither first, one named (first choices: ChurnZero) (alternatives: Vitally)
- Grok 4.20: neither first, one named (first choices: ChurnZero) (alternatives: Custify, Vitally)
- Mistral Small: neither first, one named (first choices: Skalin) (alternatives: ChurnZero, Custify, Gainsight Customer Success, Planhat, Vitally)
- DeepSeek V4 Flash: neither first, one named (first choices: Skalin) (alternatives: ChurnZero, ClientSuccess, Custify, Totango, Vitally)
- Llama 4 Maverick: neither first, one named (first choices: ChurnZero) (alternatives: Skalin, Userpilot, Vitally)
- Kimi K2: neither first, one named (first choices: ChurnZero) (alternatives: Totango, Vitally)
- MiniMax M2.5: neither first, one named (first choices: ChurnZero, Skalin) (alternatives: Totango, Vitally)
- GPT-6 Luna: neither first, one named (first choices: ChurnZero) (alternatives: Planhat, Vitally)
- Muse Glimmer 30B: neither first, one named (first choices: ChurnZero) (alternatives: ClientSuccess, Custify, Planhat, Skalin, Totango, Vitally)
- GPT-5.4 mini: neither named (first choices: ChurnZero, Planhat) (alternatives: Gainsight Customer Success)

## What the models said about Vitally

- "Account-Based Pricing Models (Planhat, Vitally, ChurnZero)... costs can escalate quickly without corresponding value" (Mistral Small, negative prompt, soft negative)
- "Opaque Enterprise Pricing: Mid-market teams routinely see quotes exceeding $100K/year" (Kimi K2, negative prompt, soft negative)
- "Unlike Vitally (~$299+/mo, great for growth metrics but pricier)" (Grok 4.20, budget prompt, soft negative)
- "Top pick for mid-market and fast-growing teams: ChurnZero or Vitally, depending on whether you prioritize usage-based health scoring or modern UX." (Muse Glimmer 30B, scale prompt, first choice)
- "ChurnZero or Vitally, depending on whether you prioritize usage-based health scoring or modern UX." (Llama 4 Maverick, paraphrase prompt, first choice)
- "Prioritize high-rated, user-loved options like Vitally, Custify, or Skalin" (Grok 4.20, negative prompt, first choice)

## What the models said about Custify

- "Custify is frequently recommended as the best customer success platform for companies with a limited budget" (Mistral Small, budget prompt, first choice)
- "Custify – Best Overall Value for Startups ... offers the best balance of features and price transparency" (Kimi K2, budget prompt, first choice)
- "Custify is the most frequently recommended balance of price and power for small-to-mid-market SaaS" (Muse Glimmer 30B, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.