# Customer feedback and surveys for small business buyers: what AI models recommend, September 2026

GTM AI Recommendation Index, September 2026 Edition. Asked as "customer feedback and survey platform" and as "NPS and customer experience survey tool", six framings each, to twelve models with search on, on behalf of a small B2B company. Page: https://gtm-ai-index.com/customer/customer-feedback-and-surveys/smb/

**Standing:** Survicate (tied with Google Forms) leads with 19% of first choices; verdict contested. 54 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Survicate | 19% | 0% | 34 |
| 2 | Google Forms | 19% | 6% | 32 |
| 3 | Typeform | 11% | 25% | 48 |
| 4 | SurveySparrow | 9% | 13% | 23 |
| 5 | SurveyMonkey | 9% | 31% | 52 |
| 6 | Retently | 9% | 0% | 10 |
| 7 | CustomerGauge | 4% | 36% | 11 |
| 8 | Zonka Feedback | 2% | 7% | 15 |
| 9 | Hotjar | 0% | 0% | 22 |
| 10 | Jotform | 0% | 10% | 20 |
| 11 | Canny | 0% | 6% | 17 |
| 12 | AskNicely | 0% | 20% | 10 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: no first choice
- GPT-5.4 mini: Survicate; alternatives Delighted, SurveyMonkey
- Gemini 3.5 Flash: Survicate; alternatives Refiner, Retently, SpaceForms, Typeform
- Perplexity Sonar: CustomerGauge, SurveyMonkey; alternatives Perspective AI, UserVoice
- Grok 4.1 Fast: SurveySparrow, Typeform; alternatives SurveyMonkey, Survicate
- Mistral Small: UserJot; alternatives Canny, HubSpot Service Hub, ProductLift, Sleekplan
- DeepSeek V4 Flash: SurveySparrow, Survicate; alternatives Retently
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: ProductLift, Survicate; alternatives Canny, Typeform, Zonka Feedback
- Kimi K2: SurveySparrow; alternatives Qualaroo, Retently
- GLM 4.7 FlashX: SurveyMonkey; alternatives CustomerGauge, Helply, Retently, Typeform
- MiniMax M2.5: SurveyMonkey, Typeform; alternatives CustomerGauge

## Sources the answers cite

20 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- typeform.com: 7 answers, 8 citations
- qualaroo.com: 6 answers, 6 citations
- proprofssurvey.com: 5 answers, 5 citations
- thecxlead.com: 4 answers, 6 citations
- surveysparrow.com: 4 answers, 5 citations
- zonkafeedback.com: 4 answers, 5 citations
- feedbackrobot.com: 4 answers, 4 citations
- guideflow.com: 4 answers, 4 citations

Pages named in the most answers:

- https://typeform.com/blog/customer-feedback-tools (7 answers)
- https://guideflow.com/blog/customer-feedback-tools (4 answers)
- https://proprofssurvey.com/blog/customer-feedback-tools (4 answers)
- https://blog.hubspot.com/service/customer-feedback-tool (3 answers)
- https://greatquestion.co/blog/customer-feedback-tools (3 answers)
- https://pipedrive.com/en/blog/customer-feedback-tools (3 answers)
- https://qualaroo.com/blog/survey-software-for-small-businesses (3 answers)
- https://sprinklr.com/blog/customer-feedback-management-tools (3 answers)
- https://surveysparrow.com/blog/customer-satisfaction-survey-tools (3 answers)
- https://thecxlead.com/tools/best-feedback-management-tools (3 answers)

## Warned against

- Qualtrics: 22 of 29 labels negative. "Small teams, marketing groups, HR teams under 50 people, and anyone hunting for a form builder will find Qualtrics too heavy, too expensive, and too slow to stand up." (Claude Haiku 4.5, negative prompt)
- SurveyMonkey: 16 of 52 labels negative. "Platforms to Avoid on a Tight Budget ... SurveyMonkey | Free tier only allows 10 questions and 25 responses" (Kimi K2, budget prompt)
- Medallia: 9 of 11 labels negative. "Enterprise CXM suites for omnichannel at massive scale... complexity unsuitable for SMBs" (Grok 4.1 Fast, negative prompt)
- Typeform: 12 of 48 labels negative. "A Warning: Why to Avoid the "Big Brands" on a Tight Budget ... Typeform's Free Plan: Strictly limits you to only 10 responses per month" (Gemini 3.5 Flash, budget prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.