# Customer feedback and surveys: what AI models recommend, September 2026

GTM AI Recommendation Index, September 2026 Edition. Asked as "customer feedback and survey platform" and as "NPS and customer experience survey tool", six framings each, to twelve models with search on, on behalf of a mid-market B2B company. Page: https://gtm-ai-index.com/customer/customer-feedback-and-surveys/

**Standing:** Google Forms leads with 15% of first choices; verdict contested. 55 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Google Forms | 15% | 12% | 25 |
| 2 | CustomerGauge | 13% | 0% | 12 |
| 3 | Retently | 9% | 0% | 12 |
| 4 | Survicate | 7% | 3% | 37 |
| 5 | SurveySparrow | 5% | 6% | 32 |
| 6 | Qualtrics | 5% | 44% | 50 |
| 7 | AskNicely | 4% | 5% | 20 |
| 8 | SurveyMonkey | 4% | 35% | 49 |
| 9 | Medallia | 4% | 42% | 33 |
| 10 | Delighted | 4% | 46% | 24 |
| 11 | Canny | 2% | 0% | 15 |
| 12 | Zonka Feedback | 2% | 0% | 13 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Retently; alternatives Medallia Concierge, Nicereply, Simplesat, SurveyMonkey
- GPT-5.4 mini: Qualtrics; alternatives Medallia
- Gemini 3.5 Flash: CustomerGauge; alternatives Canny, Retently, Survicate, UserVoice
- Perplexity Sonar: CustomerGauge, Enterpret; alternatives Lumoa, Perspective AI
- Grok 4.1 Fast: CustomerGauge; alternatives AskNicely, Retently, Survicate
- Mistral Small: Helply; alternatives CustomerGauge, SurveySparrow
- DeepSeek V4 Flash: Retently; alternatives CustomerGauge, QuestionPro, SurveySparrow, Survicate
- Llama 4 Maverick: QuestionPro, SurveySparrow, Survicate; alternatives Medallia, Perspective AI, Qualtrics
- Qwen 3.7 Flash: CustomerGauge; alternatives Perspective AI, SurveySparrow, Survicate
- Kimi K2: Survicate; alternatives AskNicely, Nicereply, Retently, SurveySparrow
- GLM 4.7 FlashX: Canny; alternatives Productboard, UserVoice
- MiniMax M2.5: SurveyMonkey; alternatives Medallia, Pendo, Qualtrics, Survicate

## Sources the answers cite

22 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- zonkafeedback.com: 9 answers, 15 citations
- typeform.com: 7 answers, 8 citations
- getperspective.ai: 6 answers, 13 citations
- customergauge.com: 5 answers, 9 citations
- guideflow.com: 5 answers, 8 citations
- deeto.com: 5 answers, 5 citations
- proprofssurvey.com: 5 answers, 5 citations
- thecxlead.com: 5 answers, 5 citations

Pages named in the most answers:

- https://typeform.com/blog/customer-feedback-tools (6 answers)
- https://deeto.com/blog-post/customer-feedback-platforms-compared (5 answers)
- https://guideflow.com/blog/customer-feedback-tools (5 answers)
- https://proprofssurvey.com/blog/customer-feedback-tools (5 answers)
- https://zonkafeedback.com/blog/customer-feedback-tools (5 answers)
- https://customergauge.com/blog/client-feedback-tool (4 answers)
- https://getperspective.ai/blog/customer-feedback-management-software-2026-10-platforms-ranked (4 answers)
- https://greatquestion.co/blog/customer-feedback-tools (4 answers)
- https://getperspective.ai/blog/best-customer-feedback-tools-2026-12-platforms-compared (3 answers)
- https://mopinion.com/customer-feedback-tools (3 answers)

## Warned against

- SurveyMonkey: 17 of 49 labels negative. "Pricing complaints: Forced annual subscriptions, unclear pricing structure... Some reviewers call it a "scam"" (MiniMax M2.5, negative prompt)
- Qualtrics: 22 of 50 labels negative. "Major complaints: Extremely slow deployment (weeks or months), complex admin burden... Poor Trustpilot rating: ~1.2/5 with 67% one-star reviews" (MiniMax M2.5, negative prompt)
- Delighted: 11 of 24 labels negative. "it is recommended to avoid or be cautious about using Delighted and GetFeedback Direct" (Llama 4 Maverick, negative prompt)
- Medallia: 14 of 33 labels negative. "Built for global conglomerates. Avoid unless you have a massive CX budget and dedicated platform administrators." (DeepSeek V4 Flash, negative prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.