# Google Forms vs Qualtrics: which do AI models recommend for feedback, September 2026

GTM AI Recommendation Index, September 2026 Edition, Customer feedback and surveys. Zero of twelve models named Google Forms first on the direct prompt; one named Qualtrics. Page: https://gtm-ai-index.com/customer/customer-feedback-and-surveys/google-forms-vs-qualtrics/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Google Forms | 15% | #1 of 18 | 12% | 25 | 12 of 12 |
| Qualtrics | 5% | #6 of 18 | 44% | 50 | 12 of 12 |

## The direct prompt, model by model

- GPT-5.4 mini: qualtrics first (first choices: Qualtrics) (alternatives: Medallia)
- Llama 4 Maverick: neither first, one named (first choices: QuestionPro, SurveySparrow, Survicate) (alternatives: Medallia, Perspective AI, Qualtrics)
- MiniMax M2.5: neither first, one named (first choices: SurveyMonkey) (alternatives: Medallia, Pendo, Qualtrics, Survicate)
- Claude Haiku 4.5: neither named (first choices: Retently) (alternatives: Medallia Concierge, Nicereply, Simplesat, SurveyMonkey, SurveySparrow, Zonka Feedback)
- Gemini 3.5 Flash: neither named (first choices: CustomerGauge) (alternatives: Canny, Retently, Survicate, UserVoice)
- Perplexity Sonar: neither named (first choices: CustomerGauge, Enterpret) (alternatives: Lumoa, Perspective AI)
- Grok 4.1 Fast: neither named (first choices: CustomerGauge) (alternatives: AskNicely, Retently, Survicate)
- Mistral Small: neither named (first choices: Helply) (alternatives: CustomerGauge, SurveySparrow)
- DeepSeek V4 Flash: neither named (first choices: Retently) (alternatives: CustomerGauge, QuestionPro, SurveySparrow, Survicate)
- Qwen 3.7 Flash: neither named (first choices: CustomerGauge) (alternatives: Perspective AI, SurveySparrow, Survicate)
- Kimi K2: neither named (first choices: Survicate) (alternatives: AskNicely, Nicereply, Retently, SurveySparrow)
- GLM 4.7 FlashX: neither named (first choices: Canny) (alternatives: Productboard, UserVoice)

## What the models said about Google Forms

- "You are too large for simple, disconnected tools (like free Google Forms or basic Typeform accounts)" (Gemini 3.5 Flash, scale prompt, soft negative)
- "Zero design flexibility, no logic jumps on free tier, lower completion rates" (Kimi K2, negative prompt, soft negative)
- "Google Forms & Microsoft Forms (Be cautious of: Branding & Security)" (Gemini 3.5 Flash, negative prompt, soft negative)
- "For a truly limited budget, start with Google Forms — it's free, reliable, and handles basic feedback collection perfectly." (MiniMax M2.5, budget prompt, first choice)
- "If your budget is literally zero: Google Forms (or Tally if you want a more modern look) is the way to go." (DeepSeek V4 Flash, budget prompt, first choice)
- "the best overall starting point is usually Google Forms if you only need basic surveys at zero cost" (Perplexity Sonar, budget prompt, first choice)

## What the models said about Qualtrics

- "Major complaints: Extremely slow deployment (weeks or months), complex admin burden... Poor Trustpilot rating: ~1.2/5 with 67% one-star reviews" (MiniMax M2.5, negative prompt, hard negative)
- "Avoid for low budgets: ... Qualtrics, Medallia, and AskNicely \u2014 all skew enterprise-priced." (DeepSeek V4 Flash, budget prompt, hard negative)
- "Avoid unless you are a Fortune 500 or academic institution with a dedicated CX team and budget." (GLM 4.7 FlashX, negative prompt, hard negative)
- "The best NPS and customer experience survey tools for mid-sized B2B companies include CustomerGauge, Qualtrics XM, Medallia, SAS Customer Experience, and GetFeedback." (Llama 4 Maverick, paraphrase prompt, first choice)
- "Choose Qualtrics or Medallia if you need enterprise-grade CX management, advanced analytics, and large-scale governance." (Perplexity Sonar, comparative prompt, first choice)
- "omnichannel feedback across the full customer journey warrants enterprise platforms like Qualtrics or Medallia" (MiniMax M2.5, comparative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.