# CustomerGauge vs Google Forms: which do AI models recommend for feedback, October 2026

GTM AI Recommendation Index, October 2026 Edition, Customer feedback and surveys. Seven of fourteen models named CustomerGauge first on the direct prompt; zero named Google Forms. Page: https://gtm-ai-index.com/customer/customer-feedback-and-surveys/customergauge-vs-google-forms/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| CustomerGauge | 24% | #1 of 15 | 5% | 22 | 13 of 14 |
| Google Forms | 16% | #2 of 15 | 18% | 28 | 14 of 14 |

## The direct prompt, model by model

- Gemini 3.5 Flash: customergauge first (first choices: CustomerGauge, Survicate) (alternatives: AskNicely, Refiner)
- Perplexity Sonar: customergauge first (first choices: CustomerGauge) (alternatives: Alchemer, Chattermill, SurveySensum, Zonka Feedback)
- Llama 4 Maverick: customergauge first (first choices: CustomerGauge) (alternatives: Qualtrics CustomerXM, SurveyMonkey, Zonka Feedback)
- Qwen 3.7 Flash: customergauge first (first choices: CustomerGauge) (alternatives: GetFeedback, SurveyMonkey, Zonka Feedback)
- Kimi K2: customergauge first (first choices: Alchemer, CustomerGauge) (alternatives: Retently, SurveyMonkey)
- GLM 4.7 FlashX: customergauge first (first choices: CustomerGauge) (alternatives: Alchemer, Chattermill, Zonka Feedback)
- Muse Glimmer 30B: customergauge first (first choices: CustomerGauge) (alternatives: SurveyMonkey, Survicate, Zonka Feedback)
- GPT-5.4 mini: neither first, one named (first choices: Qualtrics CustomerXM, Survicate) (alternatives: CustomerGauge)
- Mistral Small: neither first, one named (first choices: Perspective AI) (alternatives: CustomerGauge, SurveyMonkey, Typeform)
- DeepSeek V4 Flash: neither first, one named (first choices: Alchemer) (alternatives: CustomerGauge, SurveyMonkey, Survicate)
- MiniMax M2.5: neither first, one named (first choices: SurveyMonkey, Typeform) (alternatives: CustomerGauge, Qualaroo, Zonka Feedback)
- Claude Haiku 4.5: neither named (first choices: Helply) (alternatives: Alchemer, Perspective AI, SurveySparrow, Survicate, Zonka Feedback)
- Grok 4.1 Fast: neither named (first choices: SurveyMonkey) (alternatives: Alchemer, Canny, Qualtrics CustomerXM, Refiner, Zonka Feedback)
- GPT-6 Luna: neither named (first choices: Alchemer) (alternatives: AskNicely, HubSpot Service Hub, SurveyMonkey)

## What the models said about CustomerGauge

- "may be too heavy and expensive at your stage" (DeepSeek V4 Flash, paraphrase prompt, hard negative)
- "CustomerGauge is the strongest default choice if your goal is to tie feedback directly to account health, churn reduction, and expansion revenue" (Perplexity Sonar, direct prompt, first choice)
- "If your company's priority is deeply linking customer experience to account revenue and growth, invest in CustomerGauge." (Qwen 3.7 Flash, paraphrase prompt, first choice)
- "CustomerGauge is widely considered the top choice specifically for mid-market and enterprise B2B organizations." (Qwen 3.7 Flash, direct prompt, first choice)

## What the models said about Google Forms

- "Avoid this for professional customer feedback." (GLM 4.7 FlashX, negative prompt, hard negative)
- "excellent entry-level tool ... though it lacks advanced features like real-time reporting or customization options" (Claude Haiku 4.5, comparative prompt, soft negative)
- "you are too large for basic, siloed survey tools (like Google Forms or basic Typeform accounts)" (Gemini 3.5 Flash, scale prompt, soft negative)
- "Start with Google Forms if you have a truly limited budget. It's completely free, has no response limits" (Kimi K2, budget prompt, first choice)
- "Google Forms is the best customer feedback and survey platform for a company with a limited budget." (Grok 4.1 Fast, budget prompt, first choice)
- "Google Forms – Best free option, with unlimited responses and basic analytics." (Mistral Small, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.